How Much Do Travel Bloggers Make? (Plus 8 Tips to Make More Money)

Ever wondered how much do travel bloggers make?

With a successful travel blog, you could make about $1,000 monthly (or more) after just one year of blogging. That said, how much you make can really vary.

In this article, we’ll break down the numbers and provide practical tips on maximizing your income as a travel blogger. Whether you’re a seasoned writer or just starting, understanding the financial landscape of travel blogging can pad the pocketbook and set you off on fun adventures.

  • According to ZipRecruiter (as of Nov 15, 2023), the average hourly pay for a Travel Blogger in the United States is $35.19, setting a benchmark for potential earnings
  • Most bloggers start seeing returns after approximately 24 months of dedicated work, with the transformation of a blog into a full-time income stream taking four to five years
  • Renowned travel blogger Nomadic Matt earned over $750,000 annually as of 2017, showcasing the substantial income potential within the travel blogging industry
  • ZipRecruiter stats indicate average monthly earnings for travel bloggers at around $9,583, with some bloggers claiming to surpass $20,000 per month, highlighting the diverse income potential
  • Starting a travel blog can cost just a few dollars per month, with hosting being the only essential expense
  •  A premium theme, priced at $100-150 USD, is an optional but minimal additional cost

How Much Money Do Travel Bloggers Make? Average Travel Blog Salary

According to recent data from ZipRecruiter (as of Nov 15, 2023), the average hourly pay for a Travel Blogger in the United States is $35.19. This said, most bloggers start seeing monetary returns after investing approximately 24 months of dedicated work.

Transforming your travel blog into a full-time income stream typically takes four to five years. The time frame varies based on factors like your niche, traffic sources, and promotional strategies.

Efficiency matters, too; dedicating more hours to your blog can lead to higher earnings. If done effectively, blogging 10 hours per week can yield more than minimal weekly efforts. In your first year, you might expect around $1,000 per month, with some bloggers achieving full-time status within just two years.

Consider the following chart, courtesy of, the average monthly income based on the age of the blog. While this chart represents blogging as a whole, it also provides directional information for travel bloggers and the potential for travel blogger salaries.

Final: How Much Do Travel Bloggers Make? (Plus 8 Tips to Make More Money)

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Alt Text: Average monthly income based on the age of the blog

How Much Travel Bloggers Make a Year

ZipRecruiter reports that the 25th percentile for annual earnings of travel bloggers is $60,000, with salaries below this being outliers. The 75th percentile stands at $79,000. These figures highlight the potential for substantial income.

Notably, renowned travel blogger Nomadic Matt surpassed these averages, earning over $750,000 annually as of 2017. This demonstrates the considerable earning potential for successful travel bloggers, emphasizing the lucrative opportunities within the industry.

How Much Travel Bloggers Make Per Month

Referring to ZipRecruiter stats (see chart below), average monthly earnings for travel bloggers hover around $9,583, with the 25th percentile at approximately $5,000.

Annual SalaryMonthly Pay
Top Earners$115,000$9,583
75th Percentile$79,000$6,583
25th Percentile$60,000$5,000

However, some claim to surpass these figures. Global Viewpoint’s Jon boasts over $20,000 monthly, showcasing the potential for substantial income.

Practical Wanderlust’s article details how the author earned $22,454.49 in the first year, with revenue streams from advertising, affiliate income, press trips, sponsored posts, and social media consulting.

Here is a travel blog income report list offered on the Practical Wanderlust website:

  • Advertising: $6,720.14
  • Affiliate Income (Excluding Amazon): $1,658.91
  • Amazon Affiliate Income: $2,764.49
  • Paid Press/FAM Trips: $6,135
  • Sponsored Posts: $2,725
  • Social Media Consulting & Courses: $2,450.75
  • Grand Total: $22,454.49

How Long Does It Take to Make Money from a Travel Blog?

You don’t need to jet off to exotic locales to be a travel blogger; a virtual journey through web research, photos, videos, and interviews suffices. Reputable bloggers, however, often embark on real travels. The duration varies—some utilize PTO for occasional trips, while others, prioritizing quality over quantity, don’t constantly switch locations.

This matters because starting a travel blog might require time before that first trip and income. In the initial year, you can earn, but it’s supplementary. Around two-plus years in, a travel blog can yield a living wage, with some even supporting families.

8 Tips to Scale Your Travel Blogging Income

Do you dream of turning your passion for travel into a full-time career?

While most people travel for leisure, imagine turning each destination into an opportunity to generate income through blogging. In the following section, we’ll explore eight practical tips to help you scale your travel blogging income and turn your wanderlust into a sustainable source of revenue.

  1. Write Quality Content Based on the Travel Blog

It all begins with exceptional content. While text is crucial, don’t underestimate the power of engaging videos and vivid images to captivate your audience. Ensure your blog stays fresh by exploring unique angles on your travels.

Whether it’s uncovering the best coffee shops, exploring the nightlife, or spotlighting architectural wonders, seek out hidden gems that spark ideas.

Great content not only informs but immerses your audience, making your travel blog a go-to resource for enthusiasts seeking a taste of the world through your unique lens.

Learn more about writing quality content:

  1. Place Ads on Your Travel Blog

A key strategy for blogger visibility is incorporating ads into articles, landing pages, and various sections of your site—a practice equally relevant for travel bloggers. Two primary avenues exist for ad integration: joining networks like Google Adsense or Taboola, and securing sponsorships, though the latter demands more time. Some travel bloggers generate substantial income solely from ads. Increased traffic equals higher earnings, but design matters too.

Consider collaborating with renowned travel brands for sponsorships; feature their ads as banners, product reviews, or sponsored posts.

Don’t shy away from reaching out to brands—many offer products for reviews or even fully-sponsored trips in exchange for prominent mentions across your platforms.

Learn more about placing ads in our travel blog:

  1. Engage in Online Networking

Building connections with fellow bloggers significantly boosts the visibility of your content.

Bloggers are always on the lookout for fresh, high-quality content to feature on their travel blogs and social media channels. Increased exposure not only attracts a broader audience but also draws the attention of brands and potential sponsors eager to collaborate with you.

Utilize platforms like Facebook Groups and online forums, such as TripAdvisor, Lonely Planet, FlyerTalk, to network with other travel bloggers, glean insights from experienced travelers, and tap into valuable information about your planned destinations.

  1. Write a Guest Blog on a Travel Blogging Website

While quality content is the initial key to visibility, giving your blog a boost is vital for real growth.

Crafting guest posts stands out as a widely embraced strategy to expand your online presence. By writing engaging articles for more established blogs, you not only gain exposure but also receive a backlink to your own blog.

Guest blogging goes beyond link exchange; it’s an avenue for sharing travel ideas and perspectives. Collaborate with renowned travel bloggers for cross-platform content, attracting new followers who share an interest in your travel adventures. Explore opportunities with sites like Only in Your State, The Planet D, Hawaii Guide, or Thrillopia to get started.

  1. Earn Money with an Affiliate Program

Monetize your blog effectively, especially if you’re not selling products or services, through affiliate marketing. By joining affiliate programs, you gain access to exclusive content and special deals for your audience while boosting your income.

For a solid start, consider reputable affiliate marketing networks like Amazon Associates, eBay Partner Network, Rakuten Advertising, PartnerStack, CJ Affiliate, ShareASale, and FlexOffers. These networks offer diverse opportunities to seamlessly integrate affiliate marketing into your travel blog and enhance your revenue stream.

  1. Explore Social Media Marketing

Social media marketing, also known as digital marketing and e-marketing, leverages social media platforms for brand building, sales enhancement, and website traffic generation. This strategy engages existing and potential customers, utilizing purpose-built data analytics to measure success and refine marketing approaches.

As a travel blogger, tapping into social media marketing offers a powerful means to expand your audience and promote your content. With the widespread use of social media in the modern age, connecting with numerous potential viewers becomes an assured outcome of this dynamic approach.

  1. Keep Your Audience Engaged on Social Media Channels

Your travel blog is just one part of the equation; harness the power of social media platforms like Instagram, Twitter, and YouTube to drive traffic.

Beyond sharing travel snippets and photos, use these platforms to guide viewers to your blog for more comprehensive content and guides. Neglecting social media means missing out on significant traffic and opportunities.

Given the colossal user base—YouTube with 2.7 billion users, Facebook with 2.989 billion monthly users, and Instagram boasting over 2 billion monthly active users—engaging on these platforms ensures your travel content reaches a vast and diverse audience.

Some travel bloggers have turned platforms like YouTube and Instagram into full-time careers, earning substantial incomes.

Here are a few examples:

  • Sam and Audrey—This travel duo produces engaging travel vlogs documenting their experiences around the world, offering a mix of adventure, culture, and cuisine.
  • Kara and Nate—This couple has gained a huge following with their travel vlogs that showcase their adventures in various countries, often focusing on unique and off-the-beaten-path experiences.
  • Lost LeBlanc (Christian LeBlanc)—Christian’s channel features high-quality travel films and comprehensive travel guides.
  • Chris Burkard (@chrisburkard)—An adventure photographer known for his stunning landscape shots and engaging storytelling.
  1. Start Selling Products Related to Traveling

Expand your offerings with product sales, collaborating with third-party companies, or venturing into dropshipping for a personalized travel brand.

Many travel bloggers, often passionate photographers, can monetize their skills by selling travel photos online.

Platforms like Shutterstock, iStockPhoto, Adobe Stock, and Etsy provide lucrative opportunities to showcase your photography while indirectly earning from your blog, even while on vacation.

Consider curating themed photo collections to maximize appeal. Additionally, explore partnerships with local destinations, allowing you to resell unique products to a broader audience. This not only diversifies your income but also adds value to your travel blog.

How to Become a Travel Blogger and Start Making Money

Setting sail on a journey as a travel blogger requires a handful of steps to ensure success. From defining your niche to monetizing your blog, here’s a concise guide to kickstart your travel blogging career:

  • Define Your Niche and Craft a Memorable Name: Identify your specific travel interests and choose a memorable blog name that aligns with your niche.
  • Select a User-Friendly Blogging Platform and Set Up Hosting: Opt for platforms like WordPress or Hostinger Website Builder and secure reliable web hosting.
  • Customize Your Travel Blog and Set Up Pages: Establish your brand with a unique logo, slogan, and theme. Be sure to create essential pages such as ‘About Me’ and ‘Contact.’
  • Publish High-Quality Content and Promote Your Blog: Determine your blog topics and create a content schedule. Craft engaging content and implement effective promotion strategies to grow your audience.
  • Monetize Your Travel Blog: Explore various income streams, including affiliate marketing, sponsored posts, and product sales.

Ready to get started? You can find more helpful information in our article about How to Start a Travel Blog.

Final Word

As you consider getting into the world of travel blogging, the key question lingers: how much do travel bloggers make? Your dedication, strategy, and unique path you carve are the answer.

To explore more tips and insights on maximizing your travel blog’s potential, jump into the best website builders and web hosting options tailored to your aspirations. Your blogging adventure awaits—make a decision that propels you forward.

Next Steps: What Now?

Learn More About Making Money Blogging

Frequently Asked Questions

What do travel bloggers do?

Travel bloggers curate captivating content for their travel blogs, sharing personal experiences and insights. They navigate the globe, chronicling adventures.

Beyond storytelling, travel bloggers monetize through sponsored posts, collaborating with brands, and harnessing ad revenue. Their blogs become dynamic platforms, blending wanderlust narratives with income-generating strategies, making the journey both enriching and financially rewarding.

Who is the highest-paid travel blogger?

Matt Kepnes, also known as Nomadic Matt, is probably the highest-paid travel blogger in the U.S. (if not globally).  Renowned for his exceptional work, he’s earned numerous accolades. Estimates suggest his monthly earnings hover around $50,000, solidifying his position as a leading and lucratively successful travel blogger in the industry.

How much does it cost to be a travel blogger?

Embarking on a travel blogging journey is surprisingly affordable. Nomadic Matt suggests that starting a travel blog can cost just a few dollars per month.

Essential hosting is less than $5 USD monthly, representing the sole necessary expense. While an ideal setup might include a premium theme, priced around $100-150 USD, minimal costs make it accessible for aspiring travel bloggers to launch their ventures.

How do beginner bloggers make money?

Beginner bloggers can monetize creatively through various channels. Advertise within your blog, incorporate affiliate marketing links, and write sponsored content. Offer online courses, workshops, and consulting services.

Consider paid subscriptions, sell merchandise, or get into books and e-books. Diversifying income streams empowers novice bloggers, turning passion into profit through a blend of engaging content, strategic partnerships, and value-added services.

What travel expenses do travel bloggers incur?

Travel bloggers can potentially deduct travel-related expenses, covering transportation and lodging for blog content destinations. Regardless of blog type, bloggers should track various expenses for tax efficiency, including bank fees, employees, gear, legal services, marketing, mobile bills, office rent, and supplies. Effective expense management helps minimize tax bills for bloggers across various niches.

What is the advantage of travel blogging?

The advantage of travel blogging lies in the fusion of passion and income. Travel bloggers craft captivating narratives of their adventures, sharing personal insights and experiences. Beyond storytelling, they monetize through sponsored posts, collaborations, and advertising. This dynamic blend allows bloggers to turn their wanderlust into a rewarding career, creating a fulfilling journey that resonates with audiences worldwide.

Is travel blogging more profitable than other types of blogging?

The profitability of travel blogging varies. While travel bloggers can earn substantial income through sponsored posts, ads, and affiliate sales, success hinges on factors like niche, audience engagement, and marketing strategies. Some niches, such as finance or technology, may be more lucrative. Ultimately, profitability depends on the blogger’s expertise, dedication, and ability to navigate their chosen niche.

What do I need to know about search engine optimization to get started with a travel blog?

To kickstart a travel blog, grasp the basics of search engine optimization (SEO). Optimize your content with relevant keywords, enhance website speed, and ensure mobile responsiveness. Craft engaging meta descriptions and title tags. Backlinks from reputable sites boost credibility. Regularly update content and leverage analytics to refine your SEO strategy, improving your blog’s visibility and attracting a wider audience.

What is a travel blogger income report?

A travel blogger income report is a detailed account published by a travel blogger, revealing their earnings and income sources. It typically includes blogging income from various streams such as sponsored posts, affiliate marketing, ad revenue, and product sales. These reports offer transparency, insights into monetization strategies, and inspiration for other bloggers aiming to generate revenue from their travel blogs.

Can travel bloggers make enough money for a passive income?

Yes, travel bloggers can achieve passive income. By strategically monetizing through methods like affiliate marketing, sponsored posts, and product sales, bloggers can generate ongoing revenue. Well-established blogs with a steady flow of traffic can continue earning money even when the blogger is not actively creating new content, allowing for a sustainable and potentially passive income stream.

Sonja Vitas
Edited By:
Sonja Vitas
Content Editor

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