How Much Do Bloggers Make? From Zero To Six Figures

How Much Do Bloggers Make?

Blogging has become a popular career choice for people who want to work from home but don’t want to do something traditional. It can be a lucrative business for those who have a passion for writing and are willing to put in the time and effort to build a following.

A blogger can make money in a number of ways, such as through sponsored content, affiliate marketing, advertising, or the sale of their own goods or services. Some bloggers have been able to make six-figure incomes from their blogs.

How much bloggers earn depends on factors like the niche, the size of the audience, and the monetization strategies used on their blogs. But one thing is certain: blogging can be a perfect side hustle for those who want to supplement their income and grow their personal finance while pursuing other interests or careers.


Key Highlights

  • Most bloggers earn less than $1000 a month, but the top 1% earn over $10,000 a month
  • While entering the blogging market, have a distinct specialty and target audience in mind. Some niches make more money than others.
  • Several factors affect your blogger income, including your consistency and additional money-making strategies
  • Don’t settle for less, but actively take steps like increasing your blog traffic and monetization streams to make more money blogging.
  • Making a substantial income from blogging takes time. So, be consistent.


What Are The Factors That Affect Blogger Income?

Aspiring bloggers often wonder how much money they can make from their blogs. While there is no definitive answer to this question, there are several factors that can impact a blogger’s income potential. Factors like the blog’s niche, the site’s traffic, and the blogger’s effort all play significant roles.

Now, let’s break down each of the necessary components and discuss how you might use them to their fullest.


The niche you choose to focus on will have a big impact on your blog’s potential earnings. Personal finance, health, and food are three examples of niches that have proven over time to bring in more cash than others.

But before you move forward, you should find out how much demand there is for content in that niche. That will be on top of your own interests, skills, and background knowledge when you make a decision.

When you know your market well enough, you can tailor your content to your audience and expand your revenue streams. Produce videos, teach online courses, or sell digital or physical things all in relation to your subject.

Traffic/Website Visitors

If you want to know the primary reason why some bloggers make more money than others, you should look into their website traffic. The more people who visit your website, the more likely it is that you will make money from advertising, affiliate marketing, or sponsored content.

How do you increase your blog traffic?

  • Create high-quality content that draws and keeps visitors
  • Optimize your website for search engines
  • Share your content on social media and other online platforms

If you’re looking to start a blog or improve your website, check out the best web buildersthat can help you create a professional-looking site with user-friendly features.

Monetization Strategies

The monetization strategies that will work best for you depend on your niche and audience. For instance, if you run a fashion blog, affiliate marketing and sponsored content may be more effective than advertising. One thing that is essential is to create content that supports your monetization goals and builds trust with your audience.

According to Kinsta, other monetization strategies you should consider include selling eBooks, digital products, and online courses to your audience, starting a coaching/consulting business, offering a paid membership plan, using display advertising (banner ads), and accepting donations.

Time And Effort Put Into Blogging

No amount of half-hearted effort will get you far in the blogosphere. In fact, you can’t become significantly successful at anything without devoting your effort and time to it. The time and effort you put into blogging will directly impact your income potential.

To optimize your time and effort, you can:

  • Create a content calendar
  • Batch content creation
  • Leverage tools and resources to streamline your workflow
  • Track your progress
  • Analyze your data
  • Adjust your strategies as needed

Other Factors

Several other factors can impact your money making, such as competition, economic trends, and changes in technology or industry practices.

To stay up-to-date on trends, you can join blogging communities, go to conferences, or read trade magazines. You can also adjust to changes in the market by adding new ways to make money, reaching more people, and finding new ways to make money.


Income Stream: How Does a Blogger Make Money?

As a blogger, there are a number of ways to make money that can help you turn your blog into a money-making machine. Here are some of the most popular ways you can explore:


The moment your blog begins to gain traction, the first thing you should do is integrate ad networks like Google AdSense. Google AdSense makes it possible for advertisers to buy ad space on your site. To make the most money from ads, make content that advertisers like and that reaches their main audience without compromising on value.

Affiliate Marketing

Affiliate marketing is when you promote other people’s products and get a cut of any sales that come from that. You can find affiliate programs that fit your niche and audience, and then you can make content that promotes products well.

Whether or not your affiliate marketing campaign works depends on how well you can make content to promote these products. As a blogger, you should focus on providing readers with helpful information about the product or service, stressing its advantages and the problems it can solve. You should also disclose that you earn a commission on sales made through your affiliate links.

  • Affiliate links can be made more memorable and clickable with the help of link shorteners and cloaking tools, which are available to bloggers.
  • Using these tools, you can monitor the clickthrough rates of your links to find out what kinds of content and services are most popular with your target demographic.

Bloggers who want to create a website specifically for this purpose can use HostAdvice’s list of the top affiliate marketing website builders. These systems make it simple to design an affiliate-ready website by providing tools like drag-and-drop editors, interchangeable layouts, and e-commerce interfaces.

Sponsored Posts

Sponsored posts involve working with brands to make content that promotes their products or services. This can be a huge source of income for you if you’re doing well enough. To get these opportunities, you’ll have to build relationships with brands that operate in the niche you create blog posts on. There are two ways to do that: either by contacting them directly or through influencer marketing platforms.

  • When creating sponsored content, make sure it meets the brand’s requirements and aligns with your own brand and values.
  • Be transparent with your audience by disclosing that the post is sponsored.
  • Sponsored posts can be a good way to make money from your blog while introducing your readers to new products or services that they might find useful.

Product Sales

One thing you shouldn’t shy away from as a blogger is selling your own products. You can sell anything from digital products like ebooks, online courses, and printables to physical products like merchandise and books.

Just like you’ll do for your sponsored posts, to make the most of this income stream, you’ll have to create products that align with your brand and audience. Consider what problems or needs your audience has, and create products like online courses that can help solve those issues.

  • When promoting your products, use your blog and social media channels to get the word out.
  • Share testimonials from satisfied customers and offer promotions or discounts to encourage sales.
  • Give them value by giving them good products and good service. With this, you can build a loyal customer base and increase your sales over time.


As a blogger, you can also make money by offering services that align with your niche and audience. For instance, if you have expertise in a particular area, you can offer consulting or coaching services to others who are looking to learn from you. You could also offer freelance writing services to businesses or other people who need content if you have good writing skills. Your blog is already enough proof that you have what it takes to get the job done.

  • To get started, identify the services that best align with your skills and niche
  • Determine how you can market your services effectively
  • Create a separate section on your blog for your services, make connections with other bloggers and businesses, and use your social media accounts to spread the word about your services.

When you offer services, you should always put quality first. This will help you build a good reputation and get people to work with you again.


What Is The Estimated Income Of High, Mid Range, And Low Earning Bloggers?

When it comes to estimating blogger income, there’s no one-size-fits-all answer. How much bloggers earn can vary widely based on the different factors that we have discussed earlier. However, here are some rough estimates based on industry data and reported incomes:

High-Earning Bloggers

These bloggers are the cream of the crop, the top dogs in their respective niches. They’ve put in years of hard work, honing their craft, building a loyal following, and mastering the art of monetization.

According to a survey by ProBlogger, the top 1% of bloggers earn more than $10,000 per month, with some earning six or even seven figures annually.

Most of the time, these high-earning, successful bloggers have become thought leaders in their niche, which means they can charge more for advertising and sponsorships. Most of them have online courses and offer consulting services as well.

Mid-Range Earning Bloggers

These bloggers are the workhorses of the blogging world. They’re not quite at the level of the top earners, but they’re still able to earn a comfortable income from their blogs.

If you are at this level, you can expect to make between $50,000 and $100,000 a year, or at least $4000 a month.

Most of the bloggers in this range have also built up a strong following and can make money from their blogs in a number of ways, such as through advertising, sponsored posts, affiliate marketing, freelance writing, and selling products.

Low-Earning Bloggers

If you’re just starting out, you’ll be at this level. It is that time when you haven’t yet cracked the code of monetization. Many are either not yet earning anything or are earning less than $10,000 per year. At this stage, unless you have good funding, it’s good to make blogging a side hustle while remaining consistent with it.

You should keep in mind that these are only ballpark figures and that a blogger’s earning potential can vary greatly depending on a number of factors, as discussed earlier.


How Can You Increase Your Income Being A Blogger?

Increasing your incoming revenue from its present level isn’t without its challenges, but there are several strategies you can implement to boost your revenue streams. Here are six rock-solid ways to achieve that and run a profitable blog:

1. Increase Traffic

The first thing you should aim for is driving more traffic to your blog. More traffic means more potential customers for your products or services and more ad revenue.

What are the easiest ways to increase this blog traffic?

  • Start by optimizing your blog for search engines.
  • Write more articles monthly
  • Then create high-quality content, share it on social media
  • Post as a guest blogger on other blogs.
  • In fact, get your family and friends involved and get as many of them to read your posts as possible

2. Diversify Your Monetization Strategies

Diversifying your income streams is another way to make money blogging. Advertising is great, but it’s not the only way to make money from your blog. You can also incorporate affiliate marketing, sell products or services, or create sponsored content.

By trying out different ways to make money blogging and keeping track of where your money comes from, you can find new ways to make money that fit with your niche and audience.

3. Improve Content Quality

You must have heard people say that improving the quality of your content can increase your ability to make money blogging. But how does that work?

When you keep making high-quality content, search engines get the message that your site is a reliable resource for your niche topics. This attracts more traffic, helps you build a stronger brand, and improves user engagement.

To create high-quality content, you should take your time to research topics that provide value to your audience. Enrich those contents with multimedia elements and follow all possible procedures for great content.

4. Network With Other Bloggers And Brands

One of the first things you should set out to do as a new blogger is to make as many sincere connections as possible with fellow successful bloggers or brands with similar passions.

Networking with them can open up new income opportunities, such as finding sponsored post opportunities or joint ventures. You could also get to guest post freely on some highly rated sites because of the relationships you build.

Here are a few steps to networking effectively:

  • Attend conferences
  • Participate in online communities
  • Comment on their blogs
  • Share their posts
  • Reply to their Newsletters
  • Link to their blogs in your posts
  • Reach out to them via cold emails and calls.

5. Focus On SEO

Getting your SEO game right takes you a step closer to better search engine visibility. With this, you can attract more traffic to your blog, which can in turn help you make more money blogging.

While publishing pitch-perfect content that your audience will find useful is the ultimate SEO hack, here are some of the other best SEO practices you need to run a profitable blog:

  • Research keywords and optimize your content with them
  • Use Internal Linking
  • Build high-quality backlinks
  • Use catchy keyword-rich titles and descriptions
  • Improve your site’s loading Speed
  • Optimize Images for SEO

6. Leverage Social Media

Leveraging social media like Facebook, Instagram, and Twitter will help you increase your reach, build your brand, and attract more traffic to your blog. It’s a proven method that top bloggers have exploited and used to make money blogging.

To leverage social media effectively:

  • Build a strong presence on key platforms
  • Share your content strategically
  • Engage with your audience
  • Do social listening to know what your audience yearns for
  • Follow trends and jump on them


Common Pitfalls To Avoid When Starting Out In The Blogging Industry

It’s common for beginner bloggers to be filled with optimism. You have found your passion and can’t wait to share it with the world. The possibility of making money from it is also a big incentive. You’re about to start something that will be very memorable and life-changing, but you might not know what pitfalls to watch out for on this journey.

They might not only slow you down, but also cause you to give up on your blogging dreams too soon. Before you jump into the competitive world of blogging, learn about these common mistakes that might stop you from becoming a successful blogger so you can avoid them:

1. Not Having A Clear Niche

Not having a clear blogging niche is one of the biggest mistakes that you can make as a new blogger. The internet is a very big village, with trillions of webpages fighting to get noticed. Not having one shows you don’t stand for anything and have nothing; there’s nothing memorable about your brand.

Pick a specific blogging niche that you are passionate about and that has a clear target audience and several topics to explore. This will help you create content that resonates with your readers and keeps them coming back for more.

2. Inconsistent Content Creation

Creating content regularly is the best way to build a loyal audience and get more people to visit your blog. Getting started isn’t a problem for most, but staying consistent is where the hiccups start.

Get rid of this by creating a content schedule and sticking to it, whether that means publishing new posts once a week or several times per week. Remember, quality content is critical, so don’t sacrifice quality for quantity.

3. Not Promoting Your Content

Getting your content in front of as many people as possible is just as important as making it. Use channels such as social media, email, and search engine optimization to spread the word about your blog and increase readership.

Don’t forget to engage with your followers and build relationships with your readers. Shying away from this is a big rookie mistake that several make, and you shouldn’t be caught up in it.

4. Neglecting SEO

Search engine optimization (SEO) is the primary free engine that’s essential to driving traffic to your blog. It is responsible for roughly 53% of all website traffic, and it’s a pity that not enough people pay attention to it.

To improve your search engine rankings, follow industry-standard SEO practices like keyword optimization, backlink building, and low website load time. Effective SEO tactics will help you stand out in search results and raise your blog’s visibility.

5. Relying Solely On Advertising

Advertising can be a great way for you to make money, but relying on it alone can limit how much you can make. Instead, consider diversifying your monetization strategies with affiliate marketing, sponsored content, and other tactics.

Several established bloggers make most of their earnings from selling their own or other affiliate products. Explore this, and it will give you more opportunities to earn money and increase your income streams.

6. Not Engaging With Your Audience

Another newbie error you should avoid is leaving blog comments unanswered. Often bloggers receive two or three responses to a blog article, with someone asking an important question, and they do not respond.

You should keep an eye out for this. Even if the remark was made on your social media page and linked to the content, respond to the individual and do your best to engage them creatively.



If you’re just starting out as a blogger, then it’s okay not to expect anything for the first couple of months. But if your entrepreneurial spirit is high, then you might start seeing results faster than others.

Your goal should be to fall into the middle income bracket as fast as possible, making over $10,000 per year through blogging. You can also test the waters with freelance writing.

Get to work and put the different hacks suggested in this article into practice, and you’ll be off to a brilliant start. This can be a little daunting at first, but with consistency, and some of the next steps, you’ll scale through.


Next steps:


Further reading – Useful Resources

Frequently Asked Questions

How do you make money as a blogger?

Bloggers can make money through advertising, sponsored content, affiliate marketing, selling products or services, and more.

How long does it take to earn money?

It varies, but it can take several months to make money blogging or years to earn a sustainable income as a blogger.

What types of blogs earn more?

Blogs in niches such as finance, health and wellness, lifestyle, and technology tend to earn more than the others.

What is the best type of blogger?

The best type of blogger is one who is passionate about their niche, creates high-quality content, engages with their audience, and stays consistent with their posting schedule.

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