Whether you already own a blog or plan to start one for personal or business reasons, understanding the diverse blog types can help you identify the right niche and monetization strategies for your blogging journey.
In this article, we’ll explore over 20 types of blogs that have the potential to generate steady income, including food blogs, travel blogs, and fitness blogs. Explore the options and find the best fit for your goals.
Most Popular Types of Blog Content to Make Money Online
Read on to discover 21 unique blog types, offering insights into the expansive world of content that holds the potential for online income.
Within the expansive American blogging scene, there are 32 million food bloggers dominating the market, constituting 42.8% of monthly bloggers.
A significant 42% rely on social media ads, 11% on sponsored posts, and 10% on affiliates for income. While competition is steep, benefits include diverse opportunities for critics and cooking enthusiasts.
The target audience of food blogs ranges from culinary novices to seasoned chefs. Revenue streams extend beyond ads, sponsored posts, and affiliates to selling recipe books, e-books, online courses, apps, merchandise, freelance services, coaching, and consulting.
Best Food Topics to Blog About:
- Gastronomic Experiences (restaurants, culinary products, food trends)
- Healthy Lifestyle Guides
Food Blog Example
Blogs like Minimalist Baker emphasize simplicity, sharing recipes with 10 ingredients or less, 1 bowl, or 30 minutes or less preparation.
Travel blogging offers a passport to the world, allowing creators to share adventures, advice, and cultural insights. With over 80% of travel planning conducted online and 33% of U.S. travelers relying on travel blogs, the audience is substantial.
Good travel bloggers can expect to make a $1,000 monthly income within a year of blogging.
Best Travel Topics to Blog About:
- Favorite Destinations
- What to Do
- Hotel and Restaurant Recommendations
Travel Blog Example
While risks include the saturated market, bloggers like Dan Flying Solo have found success. Dan, an esteemed writer and photographer, earns through sponsorships, affiliate marketing, and selling digital products.
Health and Fitness Blogs
The health and fitness space has witnessed a 108% surge in the healthy eating market and a 78% increase in personalized health, meaning related blogs can cater to a health-conscious audience willing to invest.
Monetizing a fitness blog requires effort, however, and when done right, affiliate marketing alone can yield $3,000 to $10,000 monthly. Diversify income through avenues like online training, ebooks, courses, brand ambassadorships, and public speaking.
Best Health and Fitness Topics to Blog About:
- Weight Loss Guides
- Workout Suggestions
- Recipes and Food Recommendations
Health and Fitness Blog Example
Fit Bottomed Girls, founded by certified fitness pros Jennipher Walters and Kristen Seymour, is a great example of a health and fitness blog site that advocates inclusivity and body positivity, attracting millions with its empowering content.
Photography blogging allows photographers to tell stories through images. The best photography bloggers can make good money, from thousands to even millions. Take Eric Kim, a pro photographer who began his blog at 18 and earned over $200,000.
The key is to develop a distinctive style, have different income sources, and explore unique niches. Kim suggests not just boosting income but also cutting costs. For those aiming to start, try selling prints, hosting workshops, creating online courses, and partnering with brands.
Photography Topics to Write About:
- Creative Concepts for Photoshoots Across Different Genres
- Unbiased Reviews on Photography Gear and Software
- Mastering the Art of Photo Editing: Techniques and Tutorials
Photography Blog Example
Colossal extends its reach beyond photography to embrace various art forms, including crafting and design. While the site delves into a range of creative disciplines, photography enthusiasts will find a plethora of captivating imagery to explore.
From travel and portraits to nature, Colossal offers a diverse collection of photography genres for enthusiasts to study and appreciate.
Fashion blogs are great for expressing your style and sharing a lot of different voices. There are blogs for luxury fashion, streetwear, and even recycled clothes.
They all give ideas for outfits, share the latest trends, and talk about what’s good or not. Fashion blogs need work, but they can get you cool things like invites to special events, fashion shows, and free clothes or beauty products.
If you like these perks, you can start by putting together a great outfit, taking pictures, and explaining why you chose those clothes. You can also add links to the things you’re wearing so readers can copy your style.
Fashion Topics to Write About:
- Fashion Waves
- Daily Look Inspirations
- Product Insights
Fashion Blog Example
One Dapper Street challenges the notion that fashion blogs are exclusive to women, advocating for a more inclusive approach. Led by Marcel Floruss, a German fashion enthusiast now based in New York City, the blog merges dapper and street styles for the modern man.
Marcel, a former model and fashion school graduate, uses his platform to redefine men’s fashion and share his passion through visually rich articles.
A personal blog is your canvas for storytelling, allowing you to share real-life experiences and perspectives in a diary-like format. Crafted in the first person, your content reflects your unique voice and interests. Personalize your blog design to authentically represent you.
Opt for a domain name that incorporates your identity, positioning yourself as a thought leader. In lucrative niches, your first-year earnings might range from $30,000 to $50,000, mirroring the average income in the U.S.
Personal Blog Topics to Write About:
- Personal Interests
- Motivational Topics
- Successes and Failures
Personal Blog Example
Since 2012, James Clear has been diving into habits, decision-making, and continuous improvement on JamesClear.com. As the author of the #1 New York Times bestseller, Atomic Habits, his work has transcended borders with over 15 million copies sold worldwide and translations into 50+ languages.
He is also renowned for his widely embraced 3-2-1 newsletter, sent out weekly to engage over two million subscribers.
Over the years, blogs have proven to be a valuable tool for businesses, fostering communication with customers, community building, and client acquisition. ActiveBlogs reports that 81% of surveyed companies deem their blogs “useful, important, or critical” to their business.
You can leverage business blogs for:
- Product launches
- Project updates, and contests
- Boosting site traffic through content promotion
- Enhancing conversion rates
You can establish yourself as an industry authority by consistently delivering quality content, and transforming their blogs into authoritative publications. This long-term strategy effectively promotes their services over time.
Business Blog Topics to Write About:
- Business Trends
- Customer Relationship Management
- Digital Marketing and Content marketing
- Interviews of Industry Leaders
- Market Analysis
Business Blog Example
Blogs with clear content pillars and clusters convey professionalism and authority. Unlike chaotic and disorganized content, well-structured blogs guide users seamlessly. BarkPost, BarkBox‘s blog, exemplifies effective site navigation.
With seven content pillars seamlessly subdivided, it accommodates diverse subjects without overwhelming users. This organization enhances the user experience, ensuring easy access to a variety of content types.
Personal Finance Blogs
As a personal finance blogger, your power lies in delivering accurate money-saving tips with great responsibility. Establish credibility and relationships before monetizing, as trust takes time to build. Start with relatable and actionable guidance in your initial posts.
For monetization, consider strategies like display advertising, affiliate marketing, product sales, sponsored posts, voluntary donations, subscription-based blogs, freelance writing, and becoming a published author. Each method contributes to the financial success of your blog.
Personal Finance Blog Topics to Write About:
- Building and Maintaining Your Credit Score
- Saving Tips & Strategies
- How to Create a Family Budget
Personal Finance Blog Example
Good Financial Cents offers actionable advice for effective money management and wealth building. Jeff Rose, regarded as one of the most authentic voices in personal finance, shares valuable insights on increasing income and working towards financial freedom. The blog is a valuable resource for those seeking practical wealth-building strategies.
There are roughly 200 sports recognized by an international organization of some sort and around 8,000 sports are played globally. To start a sports blog, focus on a specific type of sport or category to avoid overwhelming readers.
Your sports blog can include valuable content about:
- The history of a sport
- Profiling a team or athlete
- Expressing personal opinions
For those inclined toward conversation, consider integrating a podcast. Linking to reputable sports websites enhances credibility, building trust with readers and fostering a loyal audience.
Sports Blog Topics to Write About:
- Game Recaps
- Upcoming drafts and picks
- News on Specific Athletes
Sports Blog Example
In the world of sports, a constant energy pulses across courts, fields, and the airwaves of TV and movies. This vitality resonates in music, fashion, and the fervent reactions of fans. Bleacher Report (B/R) creatively amplifies this energy, harnessing untapped potential to deliver authentic moments at the intersection of sports and culture.
In the contemporary media landscape, news is not limited to traditional channels but is also disseminated through independent blogs. These blogs serve as a crucial source of information, covering local, national, and global issues.
This emerging form of journalism benefits from optimization, with SEO-friendly topics chosen through tools like Google Trends. Building a content repository allows for strategic submission to news press releases, enhancing the blog’s visibility and reach.
News Blog Topics to Write About:
- World Events
- Business Ownership and Entrepreneurship
News Blog Example
MaxNewsToday places emphasis on national news, presenting it through a lens of social commentary. For optimal engagement, initiating coverage with local news is advised, allowing for a more tailored audience and niche development from the outset.
Video blogs, commonly found on platforms like YouTube, are similar to video-based diaries. Evolving from the text-based blogs of the early 2000s, these video diaries benefit from increased discoverability and reduced content-sharing friction due to their online housing.
Regarding earnings, YouTube lacks a fixed rate for views. Variables such as geographic location, content niche, and video length influence earnings, with a ballpark average of 2,000-15,000 USD for a million views.
Video Blog Topics to Vlog About:
- Current Events
- Latest Trends
- Favorite Products
Video Blog Example
Daniel Howell, initially known as Danisnotonfire, transitioned to his current channel, Daniel Howell, since his YouTube debut in 2009.
His side channel, Danisnotinteresting, showcases bonus footage and vlogs, capturing the essence of his awkward yet humorous experiences. While not strictly labeled vlogs, many videos on his main channel star him, occasionally featuring Phil Lester.
Dan, a former law student, shifted to radio broadcasting and professional vlogging, achieving notable success on platforms like BBC Radio 1 and YouTube. His live show on the Daniel Howell channel adds a weekly dose of entertainment for his audience.
Parenting remains one of the most demanding roles globally. To alleviate the stress, new parents often seek guidance from blogs. Parenting blogs offer valuable insights, particularly in areas like toy and toddler accessory recommendations. As parents prioritize their little ones, they appreciate thorough product reviews.
Leverage your expertise by providing detailed information and incorporating affiliate links to platforms like Amazon. This not only assists your audience but also offers opportunities to monetize your parenting blog effectively.
Parenting Blog Topics to Write About:
- Helpful Tips for Parents
- Reviewing and Recommending Baby Food, Clothes, or Toys
- Managing Child Behavior
Parenting Blog Example
Easy Baby Life, founded by Paula Dennholt after the birth of her youngest child, is a valuable resource for parents. Covering topics like pregnancy, birth, breastfeeding, baby care, and toddler tips, the blog aims to share learned insights with new parents. In 2017, Easy Baby Life reported monthly earnings exceeding $4000.
Professional blogs combine elements of business and personal blogs. Usually started by an individual, they evolve into a business, generating income beyond personal stories. Owners implement business strategies, select niches, plan editorial schedules, engage with brands, analyze markets, and actively grow their blogs.
Influential bloggers in specific communities are considered influencers, with 46% of internet users seeking recommendations from such figures. Freelancers and online portfolio owners also utilize professional blogs to showcase their work and attract project opportunities from companies.
Professional Blog Topics to Write About:
- Expertise and Insights
- Success Stories
Professional Blog Example
Gary Vaynerchuk, a self-proclaimed “purebred entrepreneur,” rose from humble beginnings to transform his family’s liquor store into a pioneering e-commerce platform, Wine Library.
A prolific content creator, he authored bestsellers, became an influential speaker, and co-founded VaynerMedia. With millions of followers across platforms, Gary continues to shape the media landscape. Beyond business, he aspires to buy the New York Jets.
Political blogs provide a platform for individuals to express their political views openly. Regardless of political orientation, bloggers can delve into controversial or biased discussions. Whether passionate about sustainability, U.S. Congress, or immigration, bloggers can choose topics aligned with their interests.
Effective organization through assigned categories helps readers navigate and access relevant content easily, fostering a more engaging and informed audience.
Political Blog Topics to Write About:
- Cover political and electoral updates
- Offer critiques or support for political figures or policies
- Advocate for social justice
Political Blog Example
Beyond news and activism, the Daily Kos elections team delivers comprehensive insights into congressional elections, state, and local office races throughout the year. Established in 2002, the site has become a digital media hub empowering readers to take meaningful action.
Personal Development Blog
Personal development blogs empower individuals on their journey to self-improvement. They offer insights, strategies, and motivational content to enhance various aspects of life, including mindset, productivity, and well-being.
Whether it’s goal-setting, mindfulness, or career growth, these blogs provide valuable guidance for individuals seeking personal and professional development.
Personal Development Blog Topics to Write About:
- How to Set Goals
- Latest Personal Development Trends
- Work-Life Balance
Personal Development Blog Example
Entrepreneur Tom founded Impact Theory to redefine wellness by merging storytelling and business expertise. Through Impact Theory University, he empowers people with skills for self-improvement and success.
Tom’s dynamic content and speeches globally inspire greatness, earning him accolades like Success Magazine’s Top 25 Influential People and Entrepreneur of the Year by Secret Entourage.
Marketing blogs are valuable resources for businesses and individuals seeking insights into effective strategies, trends, and tools. These blogs share expert advice on digital marketing, content creation, social media, and more. As authoritative platforms, they attract audiences interested in enhancing their marketing skills.
Through various monetization methods like affiliate marketing, sponsored content, and selling digital products or courses, marketing blogs can generate income while providing valuable information to their audience.
Marketing Blog Topics to Write About:
- Search Engine Optimization Tips
- New Marketing Trends
- How to Be Successful as an Affiliate Marketer
Marketing Blog Example
Unbounce empowers marketing efforts, offering pre-optimized landing pages and AI-driven copy to turn ideas into effective campaigns. The Unbounce blog not only shares valuable insights for marketers but also serves as a conversion tool for their products and services.
It showcases the benefits of conversion intelligence in transforming ideas into successful outcomes, demonstrating how it can enhance businesses’ marketing strategies.
Beauty blogs often intertwine with fashion blogs, but more often than not, they specifically get into cosmetics, skincare routines, and more. These blogs encompass various beauty aspects, featuring social media links, videos, and podcasts. From skincare routines to makeup tutorials, beauty blogs cover diverse topics.
Monetization avenues include advertising revenue, affiliate commissions, sponsorships, sales of digital or physical products, services, and affiliations with finance, investing, travel, and fashion brands. The multifaceted nature of beauty blogs allows for a wide range of income streams.
Beauty Blog Topics to Write About:
- New Cosmetics in the Market
- The Latest Beauty Trends
- Skincare Routine Results
Beauty Blog Example
Lisa Eldridge, a globally renowned makeup artist, combines educational tutorials for her community with creating iconic looks. A YouTube pioneer since 2010, she donates ad revenue to female-focused charities. Holding key roles with top brands, she authored a bestseller and launched a celebrated makeup line in 2019, challenging norms and inspiring creativity.
Affiliate/ Review Blogs
Affiliate and review blogs specialize in assessing products within specific markets, be it a niche like camping gear or a broader category like technology. Owners meticulously review products, offering insights into their pros, cons, pricing, and overall value. Trulist.co reports a 65% increase in traffic for affiliate marketers using blogging.
These blogs generate income through affiliate marketing and partnerships with brands. As they grow, there’s potential to earn through sponsored product reviews. Maintaining high standards demands hard work, patience, and time to build an audience for sponsored advertising opportunities.
Affiliate/Reviews Blog Topics to Write About:
- Expert Tips
- Product Reviews
Affiliate/Reviews Blog Example
Wirecutter, acquired by The New York Times Company in 2016, is dedicated to simplifying the shopping experience. Founded in 2011, it independently tests and reviews thousands of products, aiming to be a trusted product recommendation service while earning revenue through subscriptions and affiliate marketing.
With a commitment to editorial independence, Wirecutter ensures thorough, expert-driven reviews, prioritizing high-quality recommendations based on merit, not affiliate deals.
DIY/ Craft Blogs
Wondering if there’s a market for DIY crafters online? The success of platforms like Pinterest and Etsy proves there is. DIY creators work with various materials, crafting unique items from wood, metal, fabric, and more. Craft blogs become essential communication outlets due to the intricate nature of DIY projects.
Incorporate videos and step-by-step photos to aid visual learners. For craft bloggers, brand sponsorships offer a lucrative revenue stream, as many brands promote products through various platforms like Instagram, TikTok, and blog posts.
DIY/Craft Blog Topics to Write About:
- Paper Crafting
- Sewing and Embroidery Topics
DIY/ Craft Blog Example
Tim Holtz, driven by a passion for vintage and creative curiosity, has forged a career designing innovative crafting products. Collaborating with renowned companies over 20+ years, he’s crafted the Tim Holtz signature brand, spanning various mediums like inks, jewelry, stamps, stencils, dies, and fabrics.
His message encourages creative exploration, promising discoveries that reveal one’s true self.
Interior Design Blogs
Interior design bloggers, the likely originators of “Home Sweet Home,” impart expertise on enhancing spaces with furniture, accessories, color schemes, and wall art. Many extend their services and merchandise.
Specialization, like focusing on nurseries or bachelor pads, often leads to success. Aspiring bloggers can showcase their experience, share before-and-after photos, and gradually carve their niche in the design world.
Interior Design Blog Topics to Write About:
- Design Playbook
- Creative Insights for Stylish Spaces
- Seasonal and Holiday Décor Sparks
Interior Design Blog Example
For nearly two decades, Cassandra LaValle has dedicated her career to crafting personalized environments and memorable experiences. In 2020, she pivoted her focus to her singular passion: styling.
Renowned for her keen eye for detail, Cassandra excels in storytelling through curated vignettes, finishing touches, and styled moments. Whether transforming homes or public spaces, she enriches environments with vintage treasures, original artwork, and meaningful accents, creating spaces that radiate warmth and hospitality. Explore her blog for a deeper dive into her styling expertise.
Dating/ Relationship Blogs
While the primary goal of starting a relationship blog is to offer valuable content, it’s noteworthy that monetization opportunities exist. Bloggers can earn through advertising, sponsored posts, affiliate marketing, and selling products/services.
Relationship blogs provide readers with insights, advice, and shared experiences, fostering a sense of community.
They offer guidance on navigating complex emotions, improving communication, and building healthy connections, creating a platform where individuals can find support and understanding in their relationship journeys.
Dating Relationship Blog Topics to Write About:
- Preparing for a First Date
- The Road to Marriage
- How to Keep the Love Alive
Dating/ Relationship Blog Example
LoveAndLifeToolbox.com is a destination for cultivating personal joy, thriving relationships, and overall life satisfaction. Readers can explore a rich collection of articles and educational tools carefully curated by Lisa Brookes Kift, MFT, a seasoned therapy professional, and a team of contributors. Explore practical insights and valuable resources to enhance the journey toward a fulfilling and harmonious life and love.
Different Blogging Styles to Incorporate in Your Blog
Elevate your blog’s impact by embracing diverse blogging styles. Whether you’re delving into in-depth informative pieces, delivering engaging newsletters, or crafting listicles that captivate, each style offers a unique way to connect with your audience and enhance the overall reader experience.
An informative blog is a content-rich platform designed to educate and enlighten readers on specific topics. These blogs prioritize sharing valuable information, insights, and expertise to help the audience better understand the subject matter.
With a focus on facts and details, informative blogs aim to provide comprehensive and well-researched content for the readers’ benefit.
Informative Blog Example
In the blog example from TechCrunch, the author dives into the dynamic pre-seed stage of venture capital, exploring the recent surge in funds from Catalyst Fund, ALIAVIA Ventures, Greylock, Garuda Ventures, The House Fund, and Bee Partners. With over $220 million in potential capital, the blog analyzes the decline in pre-seed deals, attributing it to factors like higher valuations and increased challenges in reaching Series A funding.
A newsletter blog is a platform where content is disseminated through regular email updates to subscribers.
This blog-style typically offers curated information, updates, or exclusive content directly to the inbox of interested readers. It serves as a personalized and direct communication channel, fostering a sense of community and engagement with the audience.
Newsletter Type of Blog Example
Punky Moms welcomes all—fearless, flawed, passionate, wise, strong, tired, tender, and kind individuals. As #punkymoms, they foster a supportive community for parents and caregivers globally. Subscribers can get the latest blog content and community updates and connect with like-minded individuals by subscribing to their newsletter.
A listicle blog presents information in a list format, offering concise and digestible content. Combining the brevity of a list with engaging elements captures readers’ attention quickly.
These blogs often cover various topics, providing valuable insights or entertainment in a straightforward manner. Listicles are popular for their readability, making complex information accessible and enjoyable.
Listicle Blog Example
The Social Shepherd’s article, “Top 13 Marketing Newsletters to Subscribe to in 2023,” delivers a succinct and engaging introduction before jumping into a curated list of recommended marketing newsletters. Each entry is outlined with enough detail to guide readers effectively.
Pillar Blog Post
A pillar blog post serves as a comprehensive, cornerstone piece within a blog’s content strategy.
Typically long-form, it thoroughly explores a central topic, providing in-depth information. Pillar posts often act as a foundational resource for readers and can be further linked to and supported by related, shorter cluster posts, creating a cohesive and valuable content structure.
Pillar Blog Post Example
A “Beginner’s Guide to SEO” on Moz is a perfect pillar post, offering comprehensive insights into search engine optimization. It caters to newcomers, establishing Moz’s authority and serving as a go-to resource.
A multimedia blog seamlessly incorporates various forms of media, such as images, videos, podcasts, and interactive elements. It engages audiences with diverse content, providing a dynamic and immersive experience.
This multimedia approach enhances storytelling, making the blog visually appealing and catering to different learning preferences.
Multimedia Blog Post Example
The Matt Report is an example of a multimedia blog, blending insightful written content with engaging video elements. Through interviews and discussions, the blog provides a comprehensive understanding of topics in the digital business and WordPress space.
A review blog is a valuable resource for consumers seeking informed decisions. These blogs assess products, services, or experiences, offering thorough evaluations, providing insights into pros, cons, and overall value. Readers rely on these reviews to make confident choices, and bloggers often monetize through affiliate marketing, sponsored content, or direct sales.
Review Blog Example
The She Speaks review site is a women-owned platform that empowers members to explore and review products, share opinions through surveys, participate in podcasts, and engage in a supportive community, fostering collective insights and experiences.
Final Word: Choosing the Most Popular Blog Category
If you are looking into the blogging business, determining a niche and blog style is where it all begins. Whether you opt for an informative, review, or lifestyle blog, understanding your niche and audience is key. Knowing how to start a blog and selecting reliable blog hosting are crucial initial steps.
Explore your passions, cater to your audience, and craft engaging content to embark on a rewarding blogging journey. Ready to start your blog? Discover the perfect hosting solution today!
Next Steps: What Now?
- Stuck on Blog Topic Ideas? Discover Fresh Blog Ideas
- Learn How to Write a Blog Post in 12 Simple Steps
- Learn How to Start a Food Blog
- Understand How to Start a Lifestyle Blog
- Discover How to Start a Fashion Blog
- Learn How to Start a Business Blog