How to Start a Mom Blog and Make Money: Beginner’s Guide

How to Start a Mom Blog and Make Money Beginner’s Guide blog image

Are you eager to embark on the exciting journey of starting a mom blog?

This comprehensive guide will walk you through the fundamental steps of starting a blog, from setting up your mommy blog to making it a lucrative venture.

Whether you’re a parent looking to share your experiences or aspiring to turn your passion into profit, this article provides a straightforward roadmap for launching your mom blog successfully.

  • A successful mom blog often focuses on specific parenting topics, ensuring a targeted and engaged readership
  • The right blogging platform lays the foundation for a successful mom blog, offering flexibility and ease of use
  • Successful mom blogs strategically integrate sponsored posts and affiliate links to generate income
  • Collaborations with other bloggers not only diversify content but also drive traffic and enhance your blog’s credibility
  • Successful mom blogs incorporate evergreen content, ensuring sustained relevance and attracting readers long after publication

How to Start a Mom Blog and Make Money: Step-by-Step

Starting a mom blog that shares your experiences and earns money is an exciting venture. In this section, we’ll go through each step, guiding you as you set up your blog and turn it into a source of income.

Step 1: Choose a Mommy Blog Niche

Your blog niche is the specific theme or focus that sets your blog apart. Consider what truly resonates with you and what you’re passionate about sharing.

Here are some niche ideas to get you started:

  • Parenting Tips and Styles: Share your insights on parenting techniques and various parenting styles.
  • Lifestyle and Self-Care: Explore the world of self-care and how it intertwines with the mom lifestyle.
  • New Mom Blog with Pregnancy and Maternity Information: Focus on the journey from pregnancy to early motherhood, providing valuable information and support.
  • Crafts and Activities for Kids: Create a space for parents seeking creative ideas for engaging their children.

One exemplary mommy blog is Scary Mommy, founded by Jill Smokler in 2008. This popular blog boasts a diverse range of contributors and a staff of over 100 people. Known for its frank and outspoken style, Scary Mommy covers many parenting topics, including politics, pregnancy, lifestyle, and relationships.

Scary Mommy’s success, drawing almost 5 million visits in December 2022, lies in its adept use of affiliate marketing and advertising. A go-to hub for thought-provoking content on all stages of parenting, from pregnancy to the teenage years and beyond.

Scary Mommy sets a prime example of how a mommy blog can thrive and monetize effectively.

Screenshot from Scary Mommy blog website.

Step 2: Select a Blogging Platform for Your Mom Blog

Choosing the right blogging platform is crucial for your mom blog’s success.

Popular options include Wix, known for its user-friendly drag-and-drop features, WordPress, which offers flexibility and customization, and Squarespace, known for its sleek design templates.

Consider your technical comfort and the features you need. WordPress, with its vast plugin library, is versatile for customization, while Wix is excellent for beginners. Squarespace strikes a balance with its visually appealing templates and ease of use.

Besides website builders, you can also use social media as your blogging platform. Here is an example of using Instagram:

How to Become a Mom Blogger on Instagram

Are you ready to share your motherhood journey on Instagram? Follow these simple steps to kickstart your mom blogging adventure:

1. Create an Account
  • Opt for a Business Account for analytics
  • Categorize your account as “Blogging”
2. Setup Profile
  • Optimize your bio and description
  • Choose a recognizable, high-quality profile image reflecting your blog’s theme
3. Add Bio
  • Craft a short, catchy, and meaningful bio
  • Include searchable hashtags to boost visibility
4. Plan Content
  • Use blogging tools like calendars for scheduling
  • Align content with followers’ preferences
  • Schedule posts for optimal visibility
5. Using Different Content Means
  • Utilize high-quality photos, both professional and candid
  • Incorporate engaging videos using free recording tools
6. Write Engaging Posts
  • Share captivating stories about motherhood
  • Craft compelling, easily digestible posts with short sentences
  • Use hashtags and tags to enhance post visibility

Step 3: Choose a Catchy Name for Your Blog

Selecting a catchy and memorable name for your mom blog is a big step in establishing your online presence. Here’s how to nail it:

  • Reflect Your Theme: Ensure the name mirrors your blog’s content and resonates with your audience.
  • Keep it Simple: Opt for a name that’s easy to spell, pronounce, and remember.
  • Inject Personality: Infuse some of your personality into the name to make it uniquely yours.
  • Consider SEO: Incorporate relevant keywords for improved searchability.

Need some inspiration? Here are a few examples of fun names and real blogs!

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Step 4: Plan and Write Your First Mommy Blog Post

Crafting compelling content is the cornerstone of a thriving mom blog. To get started, follow these tips:

Develop a Content Calendar

To ensure the success and cohesion of your mom blog, it’s essential to meticulously organize your blog topics, publication dates, and themes. By establishing a well-thought-out content calendar, you can maintain consistency in your posting schedule and strategically plan ahead.

This approach helps you stay organized and ensures that your content aligns with your overarching goals, providing a more cohesive and engaging experience for your readers. Planning ahead allows you to anticipate trends, seasonal topics, and relevant events, enabling your mom’s blog to flourish with purposeful and timely content.

Incorporate Evergreen Content

It’s crucial to incorporate evergreen articles into your mom blog, content that possesses enduring relevance and stands the test of time. These timeless posts maintain their significance long after the initial publication, continually attracting readers and contributing to the sustained growth of your blog.

By weaving evergreen content into your editorial strategy, you cultivate a resourceful archive and foster a consistent flow of traffic, as readers discover and engage with these enduring pieces over an extended period. This approach enhances the longevity and impact of your mom blog, creating a lasting presence in the online parenting community.

Know Your Audience

Connect with your audience by directly addressing the common challenges, questions, and needs shared by fellow parents. The resonance of your mom blog is amplified through authenticity, so don’t hesitate to openly share your personal experiences and the valuable lessons you’ve learned on your parenting journey.

By weaving genuine narratives into your content, you create a relatable space for your readers and establish a sense of camaraderie. This authentic approach fosters trust and engagement, making your mom blog a go-to resource for parents seeking guidance and a shared experience.

Explore Content Types

Craft detailed step-by-step guides covering various topics, including engaging activities, effective parenting techniques, and hands-on DIY projects. Provide comprehensive insights to empower and inspire your readers on their parenting journey.

Mom Blog Article Ideas

  • The Eco-Friendly Mom’s Guide: Sustainable Parenting Practices
  • Mindful Motherhood: Navigating the Digital Age with Your Kids
  • Parenting Unplugged: Budget-Friendly Family Adventures
  • Beyond PB&J: Healthy and Creative Lunchbox Ideas for Kids
  • Parenting Partnerships: Navigating Co-Parenting Successfully

Step 5: Promote Your Mom Blog

After establishing your mom blog, ensuring it reaches the right audience is vital. Successful promotion is the key to growing your blog niche and creating a thriving community.

Here are a few promotion strategies to consider:

  1. Consider starting with SEO (search engine optimization) by incorporating keywords relevant to your blog niche within your blog posts. Craft engaging meta descriptions, increasing the likelihood of your blog being discovered in search engine results.
  1. Social media marketing amplifies your blog’s presence. Share snippets, visuals, and promotions related to your blog posts on platforms like Instagram, Facebook, and X (Twitter). Engaging with your audience on these platforms fosters a dedicated community around your blog.
  1. Email Marketing offers a direct line of communication. Establish a newsletter to inform your audience about new blog posts and exclusive content, encouraging them to subscribe.
  1. Consider guest blogging as a strategy to expand your blog’s reach. Write on other platforms within your blog niche and invite guest bloggers to contribute. This networking opportunity enhances the visibility and authority of your mom blog.

Consistent promotion using these methods ensures your blog post content resonates with your target audience, turning your mom blog into a go-to resource within its niche.

Step 6: Make Money on Instagram or Other Platforms as a Mom

Turning your passion for mom blogging into a source of income is rewarding. Here are effective ways to monetize your efforts:

  1. Affiliate Marketing

Harness the power of affiliate marketing by partnering with brands relevant to your blog niche. Promote their products or services, earning a commission for every sale made through your unique affiliate link.

Learn more about affiliate marketing:

  1. Display Ads

Utilize display ads strategically placed on your blog. Platforms like Google AdSense can connect you with advertisers, allowing you to earn revenue based on clicks or impressions.

Learn more about ads on your blog:

  1. Subscription Content

Subscription content refers to digital or online content that is accessible only to users who have paid for a subscription. This model is commonly used by creators, publishers, and platforms to offer exclusive, premium content to their audience.

You can offer exclusive articles, guides, or access to a members-only community to provide an additional income stream while rewarding your dedicated followers.

How Much Do Mom Blogs Make?

Successful mom blogs offer not only a creative outlet for parents but also a potential source of income. Mom bloggers find financial success through avenues like sponsored posts and leveraging a Facebook page.

Blogs provide a valuable platform for stay-at-home parents to share their parenting experiences and vent creatively. On average, a successful mom blog can earn around $3,000 per month, with individual variations.

For instance, Smart Mom Ideas generates approximately $1,500 monthly, showcasing the diversity of earnings. Some, like The Realistic Mama blog, bring in over $20,000 monthly, highlighting the potential for substantial income. Ultimately, the income from mom blogging depends on the effort and dedication invested.

Examples of Successful Mommy Blogs

Let’s explore six successful mom blogs that have carved their niche and found success in different ways.

Clean Mama by Becky Rapinchuk: A Tidy Haven for Busy Moms

Clean Mama, curated by Becky Rapinchuk, centers around a cleaning system designed to simplify home management for busy moms.

Providing free printables as incentives, Clean Mama monetizes through a Homekeeping Planner, downloadable PDFs, and cleaning products. Affiliate links, especially for Amazon, further contribute to its revenue. The blog caters to moms seeking a clean, relaxing home without sacrificing hours to achieve it.

Screenshot from Clean Mama website.

Tech Savvy Mama by Leticia Barr: Navigating Parenting in the Digital Age

Tech Savvy Mama, founded by Leticia Barr, serves as a comprehensive guide to parenting in the age of technology. Leticia, a middle school computer science teacher and education consultant, brings a unique perspective and credibility to her blog.

Addressing common concerns like cyber safety and social media apps, she advocates for healthy screen time limits and highlights the benefits of technology.

In addition to parenting advice, Tech Savvy Mama covers Leticia’s philanthropic work, including aid to Haiti. The blog monetizes through sponsored posts, affiliate links in product reviews and gift guides, and strategically placed ads. Leticia’s blend of expertise and genuine concern for parents navigating the digital landscape makes Tech Savvy Mama a trusted resource.

Screenshot from Tech Savvy Mama website.

Moments of Musing (MOM): A Personal Exploration of Motherhood and Womanhood

Moments of Musing (MOM), a Latina-owned blog, transcends the traditional motherhood narrative by also delving into womanhood and humanity. Written in an open, first-person essay style, MOM covers a range of topics, from family vacations to challenging issues.

This personal blog generates income through sponsored posts and selective affiliate marketing, offering a genuine and relatable perspective on family life.

Screenshot from Moments of Musing website.

The Realistic Mama: Balancing Motherhood and Entrepreneurship

The Realistic Mama is a blog born out of a desire to help fellow moms while providing for the family. This mom blog not only offers insights into motherhood but also shares strategies for making extra income.

A blend of personal experience and entrepreneurial spirit, The Realistic Mama serves as a valuable resource for moms seeking a balance between family and financial goals.

Screenshot from The Realistic Mama website.

Pregnant Chicken: A Humorous and Informative Pregnancy Hub

Focused on pregnancy and new moms, Pregnant Chicken, founded by Amy Morrison, has evolved into a comprehensive resource. Covering everything from breastfeeding to mental health, the blog monetizes through product sales, advertising, and affiliate marketing.

With a humorous touch, Pregnant Chicken engages its audience with product roundups and occasional giveaways, making it an entertaining and informative space for expectant and new parents.

Screenshot from Pregnant Chicken website.

Grace Grow Edify: Nurturing Faith and Harmony in Homeschooling

Grace Grow Edify, a Christian blog, emphasizes “peaceful homeschooling” with a focus on faith, organization, and family life. Tailored for new homeschooling families, the blog provides valuable insights into curriculum choices, effective teaching strategies, and advice on incorporating Bible studies and Christian activities into homeschooling.

Monetization is achieved through the sale of downloadable homeschooling resources and the strategic use of affiliate links, contributing to its revenue stream.

Screenshot from Grace Grow Edify.

Final Word: Starting a Mommy Blog as a Beginner

In your journey to start a mommy blog, the key is finding what aligns with your passion and resonates with your audience. Explore diverse niches, embrace authenticity, and navigate the evolving landscape of parenting.

Whether you choose to share your experiences, offer advice, or jump into a specific niche, the best website builders and web hosting await your creative endeavor. Make a decision and embark on your unique blogging journey today.

Next Steps: What Now?

Learn More About How to Start a Blog

Frequently Asked Questions

How do I become a family blogger?

To become a family blogger, follow these steps on how to start a mom blog. Begin by choosing a niche that resonates with your experiences. Craft your first blog post with authentic insights into parenting. Use this mom blog as a platform to share your family’s journey, providing valuable content that connects with your audience and sets the tone for your blogging venture.

Do beginner bloggers make money?

Yes, beginner bloggers can make money with a successful mom blog. By consistently writing blog posts that resonate with their audience, they can monetize their efforts through various avenues. To start a mom blog with income potential, focus on authentic content, engage with your readers, and explore strategies like affiliate marketing and sponsored posts to generate revenue.

How many mommy bloggers are there?

In the vast blogging world, there are around 4 million moms contributing to the mom blog niche. This thriving community of mom bloggers adds diverse perspectives to the blogging landscape, creating a wealth of content that caters to various interests and experiences within the parenting blogosphere. The mom blog niche continues to grow, offering a multitude of voices and insights.

What is the best blogging platform for a mom blog?

For a mom blog, WordPress is one of the best blogging platforms. Its user-friendly interface, vast plugin library, and customization options cater to both beginners and experienced bloggers. The flexibility of WordPress empowers moms to create a personalized and successful blog, making it the preferred choice for many in the parenting community.

Is there a free blogging platform that I can use for my mom blog?

While many reputable blogging platforms have associated fees, some offer free options. However, these often come with limitations. Considering the importance of features and customization, it’s recommended to invest in a platform like WordPress, where the starting price is typically less than $20 per month, ensuring a more robust and customizable experience for your mom blog.

What is a self-hosted blog?

A self-hosted blog is owned and managed by the blogger, offering greater control over its appearance and functionality. In contrast to a hosted blog owned by the platform provider, a self-hosted blog allows flexibility in choosing any blogging platform. This autonomy empowers bloggers to customize their blog’s look and feel according to their preferences, ensuring a personalized and unique online presence.

What should my first blog posts be about?

For a mom blog, start with cornerstone blog posts that anchor your content. Begin by introducing yourself and your journey into motherhood. Share personal parenting experiences, offer parenting tips and advice, and dive into your chosen niche. These foundational blog posts create a strong connection with your audience and can be linked to repeatedly in the future, establishing a solid blogging foundation.

Sonja Vitas
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Sonja Vitas
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