In this guide, we’ll explore the essential steps on how to start a blog on Instagram, perfect for anyone eager to share their passion or even earn some extra income.
From creating your account to monetizing your content, we’ll break down the process into simple, actionable steps.
Whether you’re a beginner or just looking to up your Instagram game, this article has you covered with practical tips and tricks.
- Establish clear goals for your Instagram blog to guide content creation
- Tailor your Instagram account and bio to reflect your blog’s theme and appeal to potential followers
- Your Instagram bio is a concise opportunity to introduce your blog
- Determine your blog’s purpose, financial goals, posting frequency, and growth targets
- Opt for a niche aligned with your interests and audience preferences
- Integrate relevant hashtags to expand your Instagram blog’s reach
- Incorporate clear calls-to-action in your blog posts, encouraging followers to engage, visit your website, or explore your products and services
How to Start a Blog on Instagram and Make Money: Step-by-Step
Starting a blog on Instagram is not just about sharing, it’s a gateway to potential earnings. Instagram bloggers with 2,000 engaged followers can earn around $80-100 per sponsored post.
We’ll walk you through the essential steps, from crafting an engaging bio to growing your followers.
Step 1: Define the Purpose and Goal for Your Blog
Setting the foundation for a successful Instagram blog begins with clarifying your blog’s purpose and establishing achievable goals.
Your Instagram blog isn’t just an extension of your brand; it’s a dynamic tool to engage users, educate them about your products and services, and delve into relevant industry topics.
- Consider your financial aspirations
- Traffic targets
- Blog posting frequency
- Social media growth
- Envision your ideal email subscriber list.
Step 2: Create an Instagram Creator Account
An Instagram Creator Account is a type of profile on Instagram designed specifically for content creators, influencers, public figures, artists, and other individuals looking to build a personal brand and engage with their audience.
It differs from a regular personal account and a business account in several ways, offering unique features tailored to the needs of content creators:
- Advanced Insights
- Flexible Profile Controls
- Direct Messaging Flexibility
- Growth Tools
- Shoppable Posts
- Partnership Opportunities
The Instagram Creator account enables you to enjoy greater control over your online presence, insights into your growth, and efficient message management.
The professional dashboard facilitates performance tracking, grants access to professional tools, and offers curated educational resources from Instagram to enhance your content creation journey.
Step 3: Make Your Instagram Account Credible
Authenticity is the cornerstone of a credible Instagram account. Avoid the pitfalls of pretense and deception. Portraying a life that isn’t genuine can irreparably break the trust you’ve built with your audience. Be genuine, showcasing the real you.
Engage with your audience authentically, fostering a connection based on trust.
Step 4: Find a Niche and Explore Instagram Blogging Ideas
Discovering success on Instagram involves finding your niche— a specialized area that aligns with your interests and resonates with your audience. Avoid the trap of trying to cater to everyone.
Leverage tools like Semrush’s Keyword Magic Tool for keyword research.
Understand the demand for topics within your niche, gauging audience size.
Step 5: Design a Captivating Bio
Crafting a compelling bio is your primary chance to make a lasting impression on Instagram users. As the initial point of contact, it is a snapshot of who you are and what your brand represents.
Use this limited space wisely— with a 150-character limit, infuse keywords relevant to your niche.
Introduce yourself, clarify your purpose, and guide your audience on the next steps.
Your bio is a powerful tool to foster understanding and prompt engagement, so make every character count.
Example bio of Ann Schreiber/ Copywriting For You
Step 6: Choose Images and Videos That Tell a Story
Craft a compelling narrative through your visuals by adhering to key photography principles.
- Understand the impact of light—Light is a pivotal factor in photography.
- Add layers for visual interest—simplicity is timeless, but layering adds depth.
- Opt for continuous bursts for dynamic action shots.
- Embrace the rule of thirds—and leverage white space for a balanced composition.
- Infuse variety by experimenting with angles—creating a diverse and engaging visual storytelling experience for your Instagram audience.
Step 7: Write Instagram Blog Content
On Instagram, your writing is like mini-blogging. You’ve got a short space of 2,200 characters for each post. This makes your words super important. Start strong with a catchy first sentence, and always end with a clear call to action.
Think of it like a short story that stands out in the crowded world of Instagram. Begin with something interesting, like a fact or a question, to grab attention and get people involved. Your words are your power on Instagram, so make them count!
Learn more about Instagram content:
- Instagram Landing Page: How to Engage Your Audience
- What Is the Best Time to Post on Instagram for Maximized Success?
- Building a Winning Instagram Strategy: Key Steps to Success
- How to Create Instagram Business Page: A Foolproof Step-by-Step Guide
Step 8: Add In Hashtags and CTAs
Wrap up your business-related Instagram posts with a compelling Call-To-Action (CTA), urging visitors to take the next step, like clicking a link.
CTAs guide people on what to do—whether it’s buying, visiting your website, or reaching out. Be creative to prompt action effectively.
Learn more about Instagram CTAs:
- How to Create a Strong Instagram Call to Action
- How to Add an Action Button to Your Instagram Business Profile
When it comes to hashtags, learn from influencers, and use social media tools for research. Find unique, relevant, and clear hashtags. Keep them short and simple to maximize impact. The right hashtags enhance your reach, making your Instagram blog more discoverable.
Step 9: Promote Your Instagram Blog and Build a Community
Boost your blog’s visibility by optimizing your Instagram profile. Consistency is key, so create engaging content regularly. Grow your audience by leveraging Instagram stories, and consider using Instagram advertising for added exposure.
Track and analyze your performance using available tools to fine-tune your strategy.
Learn more: How to Build a Community on Instagram
Benefits for Bloggers on Instagram
Instagram boasts an impressive user base, with over 2 billion monthly active users and 500 million daily active users, ranking as the world’s fourth-largest social media network.
Moreover, it holds the sixth spot among the most visited websites globally.
For bloggers, this platform offers a multitude of advantages:
- Cost-Effective Platform: Instagram is free to use, providing bloggers with a budget-friendly space to showcase their content. Note: There is a fee of $12.99 per month to verify your account.
- Traffic Generation: Utilize Instagram to redirect traffic to your website, expanding your online presence beyond the platform.
- Community Building: Build a dedicated community around your content, fostering engagement and loyalty among your audience.
- Access to Niche Markets: Tap into specific niches on Instagram, connecting with audiences passionate about your blogging niche.
- Establish Authority: Position yourself as an authority in your content domain, leveraging Instagram’s visual appeal to solidify your expertise.
- Brand Enrichment: Instagram serves as an additional channel to enrich your brand, offering a visually captivating space to enhance your online presence.
Instagram Blogger Salary: Do Blogs on Instagram Make Money?
On average, bloggers can expect $0.01 to $0.05 per engagement, with exceptional content and consistency potentially raising it to $5 or $6 per post.
Influencer rates also play a role, with higher influencer levels correlating to greater payoffs.
Typically, around 1000 followers are needed to kickstart your earning journey on Instagram, making it an achievable goal for aspiring bloggers.
Instagram bloggers have the potential to earn by receiving commissions when followers click on affiliate links and make purchases. Promote products or services relevant to your niche to maximize earnings, ensuring audience interest.
To earn more on Instagram, consider these strategies:
- Engage Your Audience—Regularly interact with your followers through comments, stories, and live sessions to build a loyal community.
- Consistent, Quality Content—Post high-quality, engaging content consistently. Use visually appealing images, videos, and creative captions.
- Use Instagram Features—Utilize all Instagram features like Stories, Reels, IGTV, and Guides for broader reach.
- Collaborate with Brands—Partner with brands for sponsored posts that resonate with your audience.
- Sell Products or Services—Use Instagram Shopping to sell products directly or promote your own services.
- Offer Exclusive Content—Consider paid content through Instagram Subscriptions or
- Leverage Instagram Ads—Invest in Instagram ads to reach a wider audience and promote your offerings.
Types of Blogging on Instagram to Consider (with Examples)
Discovering the right type of blog for your Instagram journey can be a game-changer. Whether you’re a fashion enthusiast, a foodie, a fitness aficionado, a lifestyle explorer, a music lover, or a mom navigating the intricate world of parenting, Instagram provides a diverse canvas for your blogging aspirations.
In the following section, we’ll explore various types of blogging on Instagram, offering insights and examples to help you find your perfect niche.
Fashion Blog on Instagram
A fashion blog on Instagram is a visual journey into style, trends, and personal expression. Cover topics like seasonal fashion trends, wardrobe essentials, style guides, and outfit inspirations.
Post visually appealing content, showcasing outfit-of-the-day looks, styling tips, and fashion hauls. Engage your audience with polls and questions about their style preferences, encouraging interaction.
- Search Ranking: A well-curated fashion Instagram blog can rank higher in search, expanding your reach.
- Inspiration Hub: Become a source of inspiration for readers and fellow bloggers, fostering a supportive community.
- Content Recommendations: Receive recommendations for your content, keeping your feed fresh and diverse.
- Sales Boost: Enhance sales by incorporating affiliate links or sponsored collaborations with fashion brands.
- Brand Identity: Establish a unique brand voice, differentiating yourself in the crowded fashion blogging space.
- Competitive Niche: Fashion blogging is highly competitive; standing out requires consistent creativity.
- Visual Quality Demand: Requires beautiful, engaging, and SEO-optimized content, demanding time and effort.
- Ever-changing Trends: Keeping up with fast-paced fashion trends can be challenging.
This Instagram blog type is particularly well-suited for individuals with a deep passion for fashion, enthusiasts looking to delve into style, and influencers with a keen eye for trends.
It caters to those who are committed to curating visually stunning content, offering an ideal platform for individuals capable of consistently producing high-quality visuals.
The Real Fashion Blogger (@therealfashionblogger) is a good example of a fashion blog on Instagram.
Food Blog on Instagram
A food blog on Instagram serves as a delectable journey into culinary delights, encompassing topics like recipes, cooking tips, restaurant reviews, and gastronomic adventures.
Share visually enticing images of your creations, step-by-step cooking processes, and engage your audience with polls on favorite cuisines or cooking challenges.
- Monetization Opportunities: Food bloggers can earn through brand promotions, affiliate marketing, coupon advertising, merchandise sales, driving blog traffic, and offering eBooks or online courses.
- Niche Control: Creating a niche is crucial for success, allowing bloggers to tailor content and build a dedicated reader following.
- Independence in Niche Selection: As a food blogger, you have sole control over choosing your niche, empowering you to focus on what you’re truly passionate about.
- Post Idea Autonomy: The responsibility of generating post ideas rests solely on the blogger’s shoulders, requiring constant creativity and innovation.
This Instagram blog type is perfectly tailored for individuals who find joy in the culinary arts, including culinary enthusiasts and home cooks eager to share their passion for food.
A food blog on Instagram is especially well-suited for those who appreciate the storytelling aspect of their culinary journey, weaving tales through visually captivating images of their culinary creations. It’s an ideal space for individuals who can independently generate engaging post ideas.
Tieghan Gerard (@halfbakedharvest) is a good example of a food blog on Instagram
Lifestyle Blog on Instagram
A lifestyle blog on Instagram is a canvas for celebrating the nuances of daily life. Cover various topics, from personal style and daily activities to opinion pieces and life advice.
Share snippets of your daily routine, fashion choices, and reflections on various aspects of life. Engage your audience with advice on wellness, productivity tips, or personal anecdotes.
- Versatility in Content: Lifestyle blogs encompass a wide array of daily activities, making generating diverse and relatable content easy.
- Natural Affiliate Marketing: A Lifestyle Blog naturally lends itself to affiliate marketing, allowing seamless promotion of products and services relevant to daily life.
- Potential for Sponsored Posts: With a substantial audience, sponsored posts become a lucrative opportunity, further monetizing your Instagram presence.
- Varied Post Creation: Crafting content across a broad spectrum requires versatility, demanding creativity to keep your feed engaging.
Great for people who enjoy sharing everyday moments, a lifestyle blog on Instagram is perfect for those who like to express themselves. It’s a good fit for people who can easily mix personal style, opinions, and useful advice, creating a visually appealing and interesting story.
If you find joy in highlighting simple moments in daily life and have a talent for telling relatable stories, a lifestyle blog on Instagram is the right place for your creative expression.
Caroline • Lifestyle Blogger (@armelle_blog) is a good example of a lifestyle blog on Instagram
Fitness Blog on Instagram
A fitness blog on Instagram dives into various aspects of fitness, targeting specific audience types for loyal followers. Discuss motivation, sharing what inspires your fitness journey to connect with your audience.
Set objectives for your content, offering guidance to both you and your audience. Lay out the benefits of fitness strategies, making it easier for readers to find relevant articles—express emotions in each topic, detailing how you feel before and after exercises.
- Track Progress: A fitness blog helps you monitor and stay accountable for your own fitness journey, lending authenticity to your content.
- Reliable Content: Based on personal experiences, your content becomes authentic and trustworthy, establishing your credibility in the blogosphere.
- Fitness Ambassador: Inspire others by sharing your fitness story, becoming a fitness ambassador, and positively impacting people’s lives.
- Build Brand Name: Consistent, helpful content builds your brand, a valuable asset for those considering a career in fitness.
- Money Making: While not an overnight achievement, a well-established fitness blog can generate income, especially if driven by passion.
- Exhausting: Blogging about fitness can be physically and mentally demanding, requiring a considerable investment of strength and time.
- Time-Consuming: Balancing personal fitness and blogging is challenging, demanding strong time management skills to avoid unnecessary research.
- Saturated Blogosphere: Fierce competition among fitness bloggers makes it challenging to stand out and requires above-average effort.
- Open Target: As a blogger, you may face discrimination or negativity, a common occurrence requiring resilience and an open mind for continuous improvement.
Fitness blogs are ideal for fitness enthusiasts passionate about sharing their wellness journey. Those with authentic experiences, a commitment to consistency, and a desire to inspire and educate others thrive in fitness blogging on Instagram.
Sommer Ray (@sommerray) is an example of a good fitness blog on Instagram
Personal Blog on Instagram
A personal blog on Instagram, a microblogging niche, combines niche posts with appealing visuals. Utilize Instagram’s photo-centric nature to tell engaging stories through aesthetic pictures.
Creating a personal Instagram blog is relatively straightforward, as it fosters high engagement due to relatable content reflecting daily life.
- Simplicity and Engagement: Easy to create and has a high engagement rate.
- Visual Appeal: Leverages Instagram’s visual platform for captivating posts.
- Relatability: Content is highly relatable, fostering a direct connection with followers.
- Niche Dedication: Dedicated accounts showcase daily activities in a specific niche.
- Content Consistency: Requires consistent content creation to maintain engagement.
- Visibility Challenge: Amid numerous accounts, standing out may be challenging.
Tailored for those who crave a personal bond with their audience, a personal blog on Instagram is ideal for individuals who revel in sharing daily activities within a specific niche.
This blog type caters to those who effortlessly weave captivating visuals with compelling narratives, creating content that resonates and establishes a genuine connection with followers.
Zaraq Nazir (@zaraqvlogs) is a good example of a personal blog on Instagram
Music Blog on Instagram
Instagram music bloggers passionately keep followers updated on trends, new releases, and in-depth analyses, catering to diverse preferences.
- Creative Freedom: Your music blog can take any approach you desire.
- Independence: You answer to no one, allowing full autonomy.
- Endless Music Exploration: The vast world of music is at your fingertips.
- Community Building: Connect with like-minded individuals and build a network.
- Expectations and Fatigue: Managing expectations can be demanding, leading to potential fatigue.
- Industry Perceptions: Perceived stereotypes may impact the relationship between bloggers and the industry.
- Competitive Atmosphere: Despite being non-professionals, the music blogging space is often perceived as a competition.
This blogging niche is ideally suited for individuals who harbor a profound passion for music, and possess a keen eagerness to navigate the industry’s complexities.
It is tailor-made for those ready and willing to actively participate in vibrant discussions surrounding their beloved art form, fostering a sense of community and shared enthusiasm among fellow music aficionados.
Pop Passion | Music Blog (@poppassionblog) is a good example of a music blog on Instagram
Mom Blog on Instagram
Mom blogs on Instagram, often called “Mommyblogs,” provide a platform for women to share their experiences, thoughts, and insights on family and motherhood.
These blogs can range from personal accounts to broader reflections on family and homemaking, offering diverse perspectives. Some mothers choose anonymity while documenting their journey, while others use mom blogs as a means to connect with a wider audience, sharing advice, ideas, and experiences with fellow moms.
- Documenting Experiences: Mom bloggers can chronicle their parenting journey for personal or wider sharing.
- Community Building: Connect with other moms, exchanging ideas and experiences.
- Supportive Environment: Create a space that supports and encourages other mothers.
- Networking Opportunities: Engage with a broader audience, fostering connections.
- Privacy Concerns: Anonymity may lead to privacy concerns and challenges.
- Time Commitment: Consistently managing a blog demands a significant time investment.
- Online Criticism: Mom bloggers may encounter criticism or unsolicited opinions.
This is perfect for moms who love sharing their parenting experiences and want to connect with others for advice and support.
Mom bloggers do well when they mix personal stories with a genuine desire to build a friendly online community. It’s about finding a balance between sharing your own experiences and creating a space where moms can support each other.
Mom Blogger Influencer|Tenille (@puremomblog) is a good example of a mom blog on Instagram
Tips for Starting a Blog on Instagram for Beginners
Starting your journey as a beginner in Instagram blogging can be exciting but a bit overwhelming. You might be wondering how to make money blogging and what strategies work best on Instagram.
In the next section, we’ll share some easy-to-understand tips for beginners. Whether you’re trying to figure out an Instagram strategy or want to learn how to earn from your blog, these tips will help you get started. Let’s explore the basics together and set the stage for your success in the world of Instagram blogging.
1. Tell Your Stories with Carousels
An Instagram carousel is a dynamic post featuring multiple photos or videos, viewed by swiping left on the mobile app or clicking the arrow button on desktop. It’s like a user-controlled slideshow, allowing storytellers to share narratives seamlessly.
To create a carousel, open Instagram on desktop or mobile, click the + sign, choose up to ten images or videos, arrange them, apply filters, and hit “Post.” It’s a powerful tool for engaging content and sharing stories in a captivating, interactive format.
2. Don’t Ignore Video Content
In 2023, video content is indispensable on Instagram, especially with a vast mobile audience. Studies reveal that consumers are 27 times more inclined to click on a video ad than a static banner ad while browsing the web.
Further, Instagram videos garner the most comments when around 26 seconds long. To sustain viewer interest and foster audience engagement, it’s advisable to keep your Instagram videos under 30 seconds. This concise approach ensures optimal engagement and aligns with the preferences of the ever-scrolling Instagram community.
3. Write Engaging Captions
Your job isn’t done after snapping and editing a great photo. The caption is where you add a voice to your visual content on Instagram. A good caption explains the photo, tells followers what to do, or adds a funny touch, making your content more enjoyable and shareable.
If you treat captions as an afterthought, you miss a chance to engage your followers in ways visuals can’t alone. Note that Instagram captions can have up to 2,200 characters, but they get cut off after three to four lines in users’ feeds.
4. Don’t Put All Eggs in One Basket
Expand beyond Instagram for a broader online presence. While Instagram is great, exploring platforms like YouTube, Pinterest, or TikTok lets you reach different audiences who prefer various content formats. It’s like having multiple avenues to connect with people who consume content in different ways.
By diversifying, you ensure you’re not relying solely on one platform, giving you a better chance to be seen by a wider audience across various online spaces.
5. Choose a Consistent Color Scheme
For a visually appealing Instagram feed, start by selecting a consistent color scheme. While using an Instagram color palette generator can spark ideas, intentional choices work best. Popular Instagram colors include shades of blue, pink, and yellow, aligning with the platform’s visually focused nature.
Being deliberate with your color choices adds coherence to your feed, creating a visually pleasing experience for your audience on this highly visual social media platform.
How to Grow an External Blog Website on Instagram
From utilizing the Linktree tool in your bio for easy blog access to leveraging Instagram ads, posting visual snippets, incorporating clear CTAs, sharing on stories, and teasing content in captions — these tactics will amplify your blog’s presence.
Use the Linktree Tool in Bio
Linktree is a tool that allows users to create a single link that leads to a customized landing page with multiple links.
You can use Linktree to make your Instagram bio more versatile.
In the past, you could only add one link to your bio, usually a website. But with Linktree, you can share multiple links in one place. Instagram offers links in Stories, live streams, and the Shop tab, but not in the main feed.
Linktree solves this by letting you create a single landing page for all your important links.
Create your free account at linktr.ee/ to simplify link sharing.
Make Use of Instagram Ads
Enhance your brand’s visibility by leveraging Instagram Ads, paid posts targeted to specific user groups. These ads seamlessly blend with organic content in feeds, Stories, and explore pages, featuring images, videos, carousels, or dynamic product galleries.
Distinguished by a “Sponsored” label, Instagram ads offer additional features like links, CTA buttons, and product tags, reaching a vast audience — 96.6% of Instagram’s active user base monthly, approximately 2 billion potential customers. The platform’s ad reach has surged by 21% in the last year, emphasizing its continual growth and impact.
Post Visual Snippets of Your Blog
Boost engagement by sharing captivating visual snippets of your blog on Instagram. These snippets offer a glimpse into your content, enticing followers to explore more. Utilize eye-catching images, infographics, or quotes that resonate with your blog’s essence, compelling your audience to click through and discover the full story on your external blog.
Include Clear CTAs
Ensure your website’s success by incorporating clear and compelling Calls to Action (CTAs). An effective CTA guides visitors towards desired actions, fostering conversions. Without a clear path forward, visitors may become disoriented or leave your site without engaging further.
Share Your Blog on Instagram Stories
Instagram Stories, a robust tool, allows you to share behind-the-scenes insights, showcase your personality, and drive traffic to your website. With engaging features like swipe-up links and polls, Instagram Stories are a dynamic avenue for captivating your audience and generating interest in your blog.
Tease Content in Instagram Captions
On Instagram, a compelling caption complements a strong visual, delivering crucial details for marketing and sales. While a captivating image grabs attention, a well-crafted caption provides additional information that might not fit into the post itself. Learn the art of creating impactful Instagram captions with expert advice in this article, maximizing your content’s marketing and sales potential.
Diversify your online presence by not relying solely on Instagram. Extend your reach by starting a blog website, ensuring your blog reaches a broader audience.
By incorporating both Instagram and a website, you maximize your potential to connect with varied audiences and boost your blog’s overall impact. Explore the possibilities of dual platforms to elevate your blogging journey.
Next Steps: What Now?
- Read about the Best Blog Website Builders and Blog Hosting
- Learn Which Blogging Site to Choose For Your Blog
- Read How to Create Instagram Business Page: A Foolproof Step-by-Step Guide
Learn More About How to Start a Blog
- How to Start a Blog in a Few Simple Steps
- How to Start a Travel Blog
- How to Start a Food Blog
- How to Start a Fashion Blog
- How Much Does It Cost to Start a Blog?
- How to Start a Lifestyle Blog and Make Money
- How To Start a Sports Blog That Stands Out
- How to Start a Business Blog
- How To Start a Tech Blog
- Tools and Tips for Finding the Best Blog Name