One Page Website 101: Why Choose It and How to Design

One-Page Websites: Everything You Need to Know

One-Page Websites: Everything You Need to Know - blog image

In the world of websites, simplicity can be a superpower. Ever heard of a one-page website? If not, you’re in for a treat! This article will unravel the mystery behind one-page websites and show why they can be your secret weapon for a great online presence, especially when starting your own website.

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We’ll dive into what they are and how, when done right, they can boost your SEO (Search Engine Optimization) game. Ready to learn?

  • One-page websites, also known as one-pagers, offer a versatile platform suitable for small businesses, personal websites, and one-page portfolio websites
  • Creating an effective one-page website involves choosing the right website builder, selecting engaging templates, and incorporating scrolling effects
  • Simplify navigation with anchor menus and a well-designed footer to guide visitors seamlessly through the content
  • Apply best SEO practices and ensure mobile-friendliness to enhance your one-page website’s visibility and accessibility
  • Depending on your approach, creating a one-page website can cost around $200 for a DIY option or significantly more if you hire professionals or opt for custom designs
  • Draw inspiration from one-page website examples to craft your own compelling and focused web presence

What Is a One-Page Website?

A one-page website, often called a “one-pager,” is a simple yet powerful online tool. It’s like having your entire website on a single page! Unlike multi-page websites with separate pages for About, Team, and Services, a one-pager keeps everything on one HTML page.

The magic happens through menu navigation that smoothly guides you to different sections of the same page. This long-scrolling layout showcases all your content in one place.

The beauty of a one-page website lies in its simplicity. It focuses on promoting one thing cleanly and directly, avoiding the clutter of multiple pages. Visitors can quickly make decisions without getting lost in a sea of options.

Pros and Cons of One-Page Websites

Now, let’s dive into the world of one-page websites and explore their advantages and disadvantages. Whether you’re considering creating an outstanding single-page website for your business or personal use, weighing the pros and cons to make an informed decision is crucial.

Advantages of Single-Page Websites

Discover the perks of embracing simplicity in web design. Single-page websites offer several advantages that can elevate your online presence and user experience.

  • Simplified Message: One-pagers excel at conveying a clear and concise message, ensuring your visitors get the point without distractions.
  • Easy Mobile Optimization: They effortlessly adapt to mobile devices, providing a seamless experience for users on smartphones and tablets.
  • Balance Between Visual Appeal and Scalability: You can maintain a visually captivating site while scaling your content effectively.
  • Increase in Retention: Users tend to stay longer on single-page sites, increasing the chance of engaging with your content.
  • Higher Volume of Customer Inquiries: The straightforward design encourages visitors to take action, leading to more inquiries.
  • Limited Space for Details: With limited space, critical information stands out, making it easier for readers to find what matters most.
  • Faster Loading Times: Single-page sites load swiftly, ensuring a smooth and speedy user experience.
  • Less Maintenance: Maintaining a single page is simpler and more time-efficient than managing multiple pages.
  • Great for Purpose-Driven Websites: Ideal for websites with a clear focus or specific goal, ensuring your message doesn’t get lost.
  • Reduces Content Overwhelm: Avoid overwhelming visitors with too much information, keeping them engaged and focused.
  • Better Link Authority: Concentrating content on one page can enhance your website’s authority and SEO ranking.
  • Can Easily Pass the 15-Second Rule: Grab users’ attention quickly, making it more likely they’ll stay and explore.
  • No Issues with Keyword Cannibalization: Single-page sites minimize the risk of keywords competing against each other.

Embracing these advantages can transform your online presence and provide a user-friendly experience.

Disadvantages of Single-Page Websites

While single-page websites have their merits, it’s essential also to consider their limitations. Let’s explore some potential drawbacks you should keep in mind.

  • Hard to Communicate Clearly with Less Content: Limited space can make conveying complex messages or providing in-depth information challenging.
  • Requires More Design Resources: Achieving an attractive and engaging layout may demand more design resources compared to traditional multi-page sites.
  • Could Negatively Impact SEO: SEO can suffer due to limited keyword targeting. Adapting to changing SEO demands becomes challenging, potentially hindering ranking efforts.
  • Possibly Slower Page Speed: If overloaded with multimedia elements and beautiful photos, single-page websites may experience slower loading times, frustrating users.
  • More Expensive to Market: Marketing a single-page site may be costlier, as it may require more strategic ad campaigns to reach your target audience effectively.
  • Not Suitable for E-commerce: Single-page websites are less suitable for complex e-commerce operations, where multiple product pages are essential.
  • Hard to Develop a Content Strategy: With limited content, it can be tough to establish a comprehensive content strategy, especially for those seeking more substantial information.
  • Not Ideal for Multi-Channel Marketing: Single-page sites may not seamlessly align with multi-channel marketing efforts, limiting your outreach potential.
  • Web Analytics Is More Challenging: Analyzing user behavior and tracking performance can be more complex due to the condensed nature of single-page sites.

Understanding these drawbacks will help you decide whether a single-page website is the right choice for your specific needs.

Are One-Page Websites a Good Idea?

One-page websites can be an excellent choice for the following reasons:

  • Simplicity and Precision: If your goal is to precisely target website visitors and provide them with a specific user experience. These websites offer a high degree of control over user behavior, guiding them precisely where you want them to go.
  • Effective Customer Engagement: The focused nature of one-page websites makes them particularly effective for generating customers, leads, and subscribers.
  • Perfect for Landing Pages: They’re the go-to option for creating compelling landing pages. With minimal distractions, capturing a visitor’s attention and convincing them to take action on your offer is much easier.
  • Strategic Choice for Small Businesses: One-page websites can be a smart and strategic choice for small businesses or anyone seeking a laser-focused approach to engage a particular audience.

Is a One-Page Website Professional?

Absolutely, a one-page website can project professionalism when executed correctly.

To achieve this, it must feature a well-thought-out design that prioritizes user-friendliness. Content should be pertinent and concise, avoiding unnecessary clutter. Consistency in design and visual appeal is key to leaving a professional impression.

Furthermore, ensuring mobile-friendliness and optimizing for search engines will enhance the website’s credibility and reach. When all these elements align, a one-page website can stand toe-to-toe with multi-page counterparts in terms of professionalism.

Who Should Use a One-Page Website?

A one-page website is the ideal choice when you want to target a specific audience and provide them with a tailored user experience. With this website type, you gain greater control over user behavior, steering them precisely where you want them to go.

Its linear narrative simplifies your message, making it easier for visitors to absorb crucial information without navigating through various pages. This streamlined approach often leads to increased conversions, making it perfect for generating customers, leads, and subscribers.

One of the primary reasons a single-page website is a good idea in many cases is its compatibility with mobile devices. While multi-page sites may struggle with mobile navigation, one-page designs are user-friendly on all device types, offering visitors an effortless and intuitive experience.

How Much Does a Simple One-Page Website Cost?

The cost of a simple one-page website can vary depending on your approach.

If you’re considering a DIY route, you can expect to pay:

  • Upfront cost of around $200 to build your website
  • Ongoing monthly cost of approximately $50 to cover maintenance and hosting

However, the expenses can increase significantly if you decide to hire a professional designer or developer.

  • Upfront cost for their services may be around $6,000
  • With an ongoing annual cost of approximately $1,000 for maintenance and updates

It’s worth noting that according to ExpertMarket, the average cost of a custom one-page website, such as a landing page, can be as high as $6,560. Your specific needs and the level of customization will ultimately determine the final price tag for your one-page website.

12 Single-Page Website Examples and Design Ideas

Get inspired by these 12 best one-page websites, each showcasing unique design ideas and innovative approaches.

  1. Octi

Octi‘s single-page website impresses with its sleek and modern design. The use of vibrant colors, smooth animations, and concise content creates a visually captivating user experience.

Image of a hand wearing two rings, with fingers touching colored glass rocks

  1. Dolox, Inc

The Dolox single-page website combines creativity and professionalism. It uses scroll-triggered animations and concise content to engage visitors while conveying a strong brand message.

Dolox, Inc single page website

  1. Cook Collective

The Cook Collective website uses a single page to highlight its culinary expertise. A visually appealing design and clear navigation guide visitors through their services seamlessly.

Cook Collective one-page website homepage: a person holding a pair of tongs in a container of food

  1. We Ain’t Plastic

We Ain’t Plastic‘s eco-friendly message shines through its single-page design. Simplistic visuals, concise text, and an intuitive layout emphasize their mission to reduce plastic waste.

Screenshot of We Ain't Plastic one-page website: a black rock with white text

  1. Balsoy Sauce

The Balsoy Sauce single-page website featuring their single product offers a delightful user experience with its unique navigation. The design flawlessly integrates storytelling and product presentation.

Screenshot of Balsoy Sauce one-page website: a bottle of sauce on a white and black background

  1. Eggshell Bistro

The Eggshell Bistro website combines high-quality imagery and concise content to create a seamless and visually appealing experience.

Screenshot of Eggshell Bistro

  1. You Gotta Love Frontend

You Gotta Love Frontend keeps its single-page site and offers simplicity in web design. And it should come as no surprise since developers built the site for developers.

Screenshot of You Gotta Love Frontend one-page website - a blue background with white text

  1. Hareesh Live

This one-page design from Hareesh for their website is as simple as possible. With no imagery, it contains text only, allowing readers to clearly understand the messages that are being conveyed for UI and UX services.

Screenshot of Hareesh Live simple one-page website

  1. Beyond

The scrolling page for Beyond is a great example of a one-page website. With beautiful imagery and simplistic language, site visitors can easily begin to envision the immersive experience that the site is promoting.

Screenshot of Beyond one-page website - artistic image that appears to be inside a castle or museum

  1. Sergio Pedercini

This simple website shows that less can be more. Sergio Pedercini makes it effortless to scroll through his work and see what he offers. Further, the soft color palette is easy on the eyes.

Sergio Pedercini


Alt Text: Screenshot of a website with a tiered grey background. Colorful dots encapsulate text on the page for an Italian web developer’s website.

11. Clever Birds

The Clever Birds website is not what you might expect. In fact, the site has nothing to do with birds and represents an award-winning boutique digital design firm from Chicago. The site is an excellent addition to our collection of beautiful one-page websites.

Screenshot of Clever Birds one-page website

  1. Kukla Kit

Navigating the Kukla Kit website is a breeze, with a minimalist layout that guides you seamlessly from top to bottom. Its design is both sleek and contemporary, offering a clean and up-to-date aesthetic.

Screenshot of Kukla Kit - a basic one-page website screenshot with a white background

These diverse examples illustrate how single-page websites can effectively convey messages, showcase products, and engage visitors with thoughtful design and content.

How to Create a One-Page Website Step-by-Step

Crafting an effective one-page website is a well-thought-out process that ensures you deliver your message concisely and engagingly. Here’s a detailed breakdown of the steps involved:

  1. Choose a One Page Website Builder

To kickstart your journey, select a suitable one-page website builder. Don’t worry; we’ll delve into website builders in the next section.

  1. Select a One-Page Website Template

Find a template that aligns with your website’s purpose and style. Templates provide a foundation for your design and content layout.

  1. Develop a Content Plan

Plan what content you’ll include on your single page. Prioritize key information to maintain clarity and engagement.

  1. Use Scrolling Effects on Your Website

Incorporate scrolling effects like parallax or fade-ins to add a touch of interactivity and engagement to your page.

  1. Build an Anchor Menu to Link Each Section

Create an anchor menu that allows users to navigate different sections of your page easily. This ensures smooth scrolling and access to all your content. For more insights, explore our article on website menu design.

  1. Simplify Navigation

Keep your navigation simple and intuitive. Ensure that visitors can access all relevant information effortlessly.

  1. Include a Rich Footer

Enhance your footer with essential details, links, and contact information. A well-designed footer adds professionalism and convenience. For tips on designing an effective footer, take a look at our article on website footer design.

  1. Incorporate Your Social Media Accounts

Integrate your social media profiles to foster user engagement and provide additional channels for interaction. A widget is a great way to do this. Check out our article about widgets on websites for more information.

  1. Apply Best SEO Practices

Optimize your one-page website for search engines by utilizing relevant keywords, meta tags, and descriptive content.

  1. Make Your Single-Page Website Mobile-Friendly

Ensure that your website functions seamlessly on mobile devices, as this is crucial for user experience and search engine rankings.

By following these steps, you’ll be well on your way to creating a compelling one-page website that effectively communicates your message and engages your audience.

Best One-Page Website Builders with Free Templates

When it comes to building a one-page website, the right website builder can make all the difference. Let’s explore some of the most popular one-page website builders and their key features. We’ll take a closer look at platforms like Hostinger, Squarespace, Wix, and WordPress, each offering unique benefits for creating your single-page masterpiece.

Hostinger Single Page Website Builder

Hostinger’s website builder simplifies single-page website creation. It offers mobile responsiveness and straightforward customization options.

Hostinger: The Best AI Website Builder
Building a website with Hostinger is fast and involves simple steps. Powerful AI technology assists you in creating and designing your website from scratch. Hostinger offers a wide selection of pre-made templates, and its interface is intuitive and user-friendly, making it suitable even for beginners.
Visit Hostinger

Squarespace All-Around Website Builder

Squarespace is renowned for its elegant design templates and user-friendly interface. It’s ideal for creating a visually appealing one-page website with built-in SEO features.

Squarespace: The Best Designers' Website Builder
Squarespace is a website builder tailored for designers and those seeking to highlight their designs prominently on their websites. It's also user-friendly for beginners, eliminating the need for any coding skills. Squarespace offers award-winning, high-quality templates and advanced customization options that will help you to make your website design stand out.
Visit Squarespace

Wix One Page Site Builder

Wix offers an intuitive drag-and-drop builder, making it easy to create stunning one-page sites. It boasts a wide range of templates and provides tools for smooth navigation.

One Page Website with WordPress

WordPress is a versatile platform with plenty of one-page website themes and plugins. Its robust content management system (CMS) allows for complete customization and SEO optimization.

Final Word: Creating an Effective One-Page Website Design

Creating a one-page website offers a streamlined approach to captivating your audience. Whether you’re showcasing your portfolio, launching a product, or telling your story, these websites pack a punch.

Now that you’ve explored the steps and top builders, take the next step to bring your vision to life. Explore the best website builders and web hosting options to kickstart your online journey. Your digital canvas awaits!

Next Steps: Now What?

Learn More About Website Building

Frequently Asked Questions

What is a 1-page website called?

A one-page website is often referred to as a “single-page” or “one-pager” website. It’s a type of website where all the content is contained within a single HTML page, eliminating the need for multiple pages or navigation menus to access information.

How much can you charge for a one-page website?

The cost of a one-page website can vary widely. DIY options might cost around $200 upfront with a $50 monthly maintenance fee. Hiring a designer or developer can increase upfront costs to approximately $6,000, with an annual maintenance fee of about $1,000. Custom one-page websites can be even more expensive, averaging around $6,560.

Does a single-page website help you make a website faster?

Yes, constructing a single-page website is generally faster than building a multi-page website because you’re dealing with a single HTML page, which simplifies the development process and can be completed more quickly.

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