eCommerce Site Search Guide w/ Best Practices & Examples

eCommerce Site Search Guide w/ Best Practices & Examples

eCommerce Site Search Guide w/ Best Practices & Examples blog image

Have you ever visited an online store with an overwhelming array of products, only to find yourself lost in the many choices? This type of business needs to enhance its eCommerce site search.

Navigating an eCommerce site can be daunting for shoppers seeking specific items and businesses. But with an efficient site search function, you can guide customers to their desired products. You should provide an intuitive and seamless search experience to improve customer satisfaction.

This comprehensive guide will explore the best practices and examples of eCommerce site search that redefine how customers interact with eCommerce platforms.

  • eCommerce site search is an important part of your online store to help customers find products
  • This site search engine can access the entire product database for easier shopping
  • Some best practices for eCommerce site search include labeling products, making the search box visible, and adding the search bar on multiple pages
  • Before choosing a site search provider, check whether they align with your business needs, budget, scalability plans, and integration needs
  • Ensure that you optimize your site search for mobile devices to cater to the growing mobile commerce market

What Is eCommerce Site Search?

eCommerce site search is a functionality embedded within online retail platforms, serving as a virtual sales assistant for digital shoppers.

It is a specialized search engine designed to help visitors quickly and effortlessly find specific products or information within an eCommerce website.

Unlike general search engines, eCommerce site search is tailored to the unique characteristics of online stores, considering product names, categories, prices, and even customer preferences.

This feature enables visitors to enter keywords or phrases related to the items they seek, generating precise search results from the store’s inventory. A robust site search is crucial for enhancing user experience, increasing customer satisfaction, and driving conversions in the competitive landscape of online commerce.

How Does eCommerce Site Search Work?

As you create an online store, you have to list your products and services for your customers to find them. You need to add a search bar to make it easy for customers.

When a user enters a search query on an online store, the search engine sifts through the vast product database, scanning product names, descriptions, categories, and other metadata.

Advanced algorithms analyze the relevance of each item to the query, considering factors like popularity and customer reviews.

For instance, if you are looking for an item on Amazon, you can use the site search function at the top of the home page.

amazon shop gaming essentials

Image source: Amazon

If you are shopping for shoes, type in shoes, and the site will provide multiple results to help you find what you need.

amazon shoes search bar


Image source: Amazon

Machine learning techniques may also be employed, learning from user behavior to refine search results over time. Additionally, search capabilities enable the system to understand context and intent, ensuring more accurate outcomes.

Real-time indexing updates the search index as products change, ensuring the most current results. Through this process, eCommerce site search swiftly and intelligently connects customers with the products they want, providing a seamless shopping experience.

Why Is Search Important on an eCommerce Website?

According to research, about 80% of consumers have left a site because of a poor-performing site search functionality. Therefore, it’s essential to invest in your search functionality.

Site search engines enhance the user experience by allowing visitors to swiftly locate products, saving time. It also boosts customer satisfaction, increasing the likelihood of repeated visits and conversions.

Search is also important because it promotes product discoverability, aiding customers in finding items they might not have known the store offered. Moreover, a robust search system provides valuable insights into customer behavior and preferences through search analytics, enabling businesses to tailor their offerings effectively.

Benefits of Using Site Search in Your Online Store

The site search feature offers multiple benefits for your eCommerce business. Here are the reasons why you should have it on your site.

  • Improved user experience: Implementing a site search feature significantly enhances the user experience. Visitors can quickly find the products they need.  This ease of navigation reduces frustration, encouraging users to explore more products and stay longer on the site.
  • Higher conversion rates: An intuitive site search function boosts your conversion rates. Customers who can effortlessly find products are more likely to make purchases. Simplifying the path to purchase increases the chances of turning visitors into paying customers, thereby boosting sales and revenue for the online store.
  • Valuable data analytics: Site search provides invaluable insights through data analytics. You can gain a deep understanding of customer preferences and trends by analyzing search queries. This data-driven approach helps optimize inventory, understand market demands, and tailor marketing strategies.
  • Competitive advantage: A well-defined site search function sets an online store apart from its competitors. When customers have a positive experience finding products quickly and easily, they are more likely to choose that store over others. This competitive advantage attracts new customers and fosters loyalty among existing ones.
  • Personalization: Site search enables personalization by tracking customer search histories and preferences. Businesses can use this information to create personalized recommendations, showcasing products relevant to individual customers.

Top 10 Best Practices for eCommerce Site Search

Are you planning to build an eCommerce website in 2024? Here are the best practices to help you design your site search functionality.

  1. Label All Products Accurately

Accurate product naming and tagging are essential for eCommerce site search. Each product must be well-labeled with descriptive, concise, and relevant names.

Additionally, thorough tagging using appropriate keywords, categories, and attributes ensures products display in search results precisely when users look for them.

Consistent and clear naming enhances search relevance, guiding users to their desired items. It also aids in categorization, allowing for intuitive filters and sorting options. Additionally, this improves search engine optimization, ensuring your products appear in organic search results.

  1. Make the Search Box Prominent

The search box should be a focal point of your website’s layout, ensuring it’s prominently displayed and easily visible to visitors. Position it at the top of the page, preferably near the center or on the right-hand side, where users naturally look for search functionality.

Employ contrasting colors to make the search box stand out against the background, enhancing its visibility. A visible search box signals users that they can quickly find what they need, encouraging them to engage with it and simplifying their navigation experience.

  1. Use Autocomplete and Suggestions

Machine learning and artificial intelligence (AI) in commerce are useful when optimizing your site search function. They help your site learn popular search queries to streamline the process.

Implement autocomplete functionality to give users real-time suggestions as they type their search queries. This feature anticipates user intent, offering relevant product suggestions instantly.

Autocomplete also speeds up the search process and helps users refine their queries, leading to more accurate results and increased user satisfaction.

  1. Optimize the Search Function for Mobile Users

Data by Statista shows that mobile eCommerce is on the rise and is projected to take up 62% of the market share in 2027. With more mobile users, ensure your site search is seamlessly integrated into the mobile browsing experience.

Optimize the search box for smaller screens, employing responsive design techniques. A mobile-friendly search interface with large, easily accessible buttons and intuitive suggestions ensures that users on smartphones and tablets can access and utilize the search function, enhancing overall usability.

Therefore, as you choose eCommerce website builders, ensure they have the skills to optimize your eCommerce site search solution for mobile users.

  1. Allow Users to Filter and Sort Options

Provide users with the ability to refine search results using filters and sorting options. Filters allow customers to narrow down products based on attributes like:

  • Price
  • Size
  • Color
  • Brand

On the other hand, sorting options enable users to arrange results by relevance, price, popularity, or other criteria. These features empower users to find precisely what they’re looking for, enhancing their satisfaction and encouraging more significant interactions with your online store.

Keep refining the filter options based on the customer queries.

  1. Allow Spell Check and Synonyms

As you build your eCommerce website, keep in mind that not all users can accurately spell the product’s name or type in a description. Cater to this audience by implementing intelligent search capabilities, including spell check and synonym recognition.

Typos are common in search queries, and a search engine equipped with spell check can suggest corrected terms, ensuring accurate results.

Similarly, recognizing synonyms and related terms broadens the scope of search, capturing products even if customers use different terminology. This flexibility in understanding user language enhances the chances of delivering relevant results, improving user experience and engagement.

  1. Continuous Testing and Optimization

Regularly test and optimize your site search functionality based on user behavior and feedback. To determine what works best for your audience, utilize A/B testing to experiment with different layouts, button designs, and autocomplete suggestions.

Analyze search analytics to identify popular search queries, user drop-off points, and areas for improvement. Ensure that you only implement one change per test.

You can align your search feature with evolving user expectations by continuously refining your search feature. This approach ensures that your online store provides a seamless and satisfying shopping experience.

  1. Clear Error Messages and No-Result Pages

Design clear and user-friendly error messages for instances where a search query yields no results. Instead of displaying a generic “no results found” message, provide helpful suggestions or guide users to browse relevant categories.

Inform users if there is a spelling error and offer corrections. Additionally, you should analyze common unsuccessful search queries to identify potential gaps in your product offerings, helping you make informed decisions about expanding your inventory.

This practice keeps your audience on your website, boosting your chances of making sales.

  1. Duplicate the Search Function Across Multiple Site Sections

Strategically duplicating the search function across various parts of an eCommerce website is a best practice to optimize user experience and ensure seamless navigation.

Instead of having the search bar at the top of the page, embed it in different sections, such as product pages, category pages, and even the homepage. This way, you can enhance accessibility for users at every stage of their online journey.

Website visitors can access the site search feature when exploring different sections.

Duplicating the search function ensures consistency, enabling users to search intuitively without returning to a central search bar. This practice streamlines the user experience and significantly improves the chances of visitors finding precisely what they are looking for.

  1. Incorporate Voice and Visual Search Integration

Add voice search functionality to cater to the growing number of users who prefer voice-activated commands. With the rise of virtual assistants and smart speakers, integrating voice search enables users to search for products using natural language.

Implement robust voice recognition technology to interpret spoken queries accurately. This approach creates a convenient and hands-free shopping experience for users, thus increasing customer satisfaction and engagement.

Alternatively, a visual search functionality allows users to search for products using images. Users can simply take a picture or upload an image, and the system identifies similar products from the inventory.

Examples of eCommerce Site Search Best Practices

Here are examples of sites that use search best practices:

  1. Shein

A website like Shein offers suggestions when you click on the search bar. This makes it easy to find the item you need to buy.


Image source: Shein

  1. Newegg

Leading eCommerce platform Newegg focuses on electronics, computer hardware, software, and gaming products. It provides users with synonyms and matching keywords. Therefore, website visitors can use the recommendations to get what they need.


Image source: Newegg

  1. Walmart

Walmart provides search bars on different pages. You can use the main one on the top of the page or the available filters to specify your preferences.


Image source: Walmart

Best eCommerce Site Search Tools to Use

Now that you have the best practices to guide you, you should use the best eCommerce site search tools. Here are the tools to consider:

  • Doofinder: This is a powerful search engine for eCommerce websites. It provides fast, accurate search results, customizable search interfaces, and real-time analytics. It’s known for its easy integration with sites like Shopify and Woocommerce.
  • Algolia: This search site tool offers a fast, customizable, and intuitive search-as-a-service solution for websites and mobile apps. It provides real-time search and supports features like synonyms and search analytics.
  • InstantSearch: This tool is a search and merchandising solution for eCommerce websites. It offers features like autocomplete, filters, and analytics. It’s known for its ease of use and seamless integration with popular eCommerce platforms like Shopify and Magento.
  • Swiftype: Swiftype, now a part of Elastic, is a powerful and easy-to-use search platform. It offers features like autocomplete, real-time indexing, and analytics. It’s designed to be customizable and integrates well with various eCommerce platforms.
  • Searchspring: This site search platform offers features like intelligent search, product filtering, and personalization. It’s user-friendly and provides actionable insights into customer behavior.

How to Choose an eCommerce Site Search Provider

Before picking an eCommerce site search provider, consider the following factors:

  • Understand your needs: Assess your website’s specific requirements, such as the size of your product catalog, expected traffic, and unique search features. Look for a provider that caters to these needs effectively.
  • User-friendly interface: Opt for a provider with an intuitive interface for easy customization. The search tool should be easy to configure, allowing you to tweak settings, manage filters, and monitor analytics without a steep learning curve.
  • Relevance and speed: Prioritize providers that offer fast search results and high relevance. Modern consumers expect instantaneous, accurate results; a provider with robust algorithms and AI capabilities can deliver this.
  • Mobile optimization: Ensure the search solution is mobile-friendly. Many users shop via smartphones, so the search experience must be seamless and efficient on mobile devices to prevent potential customers from bouncing off your site due to frustrating search interactions.
  • Scalability and support: Select a provider capable of scaling with your business. The search tool should adapt as your product range and customer base grow. Opt for a provider offering reliable customer support, including troubleshooting assistance.
  • Integrations: Pick an eCommerce site search solution that integrates with your existing business systems. This includes your CRM systems, eCommerce platform, and API clients.
  • Pricing: While some providers offer free solutions, others charge a subscription. Choose a provider that aligns with your budget to avoid overspending. Compare different options to ensure that you pick the best alternative.

Additional Tips for Site Search Optimization

Here are more tips to guide you during site search optimization:

  • Keyword analysis: Research popular search terms related to your products and optimize your site for these keywords to enhance search relevance.
  • Autocomplete suggestions: Implement autocomplete to help users find products faster, increasing user satisfaction and encouraging conversions.
  • Analytics: Regularly analyze search analytics to identify trends and customer behavior, then iterate on your search functionality to match user preferences and improve conversions.
  • Rich snippets: Utilize structured data and rich snippets to provide additional information in search results, enhancing visibility and attracting potential customers.

How Do You Add a Search Bar to an eCommerce Site?

Once you have the provider, it’s time to add the search bar to your site. The process will vary based on the tool and platform your site is hosted on. Here are the key steps to follow:

  • Access your website backend: Whether you are using a platform like WordPress, Shopify, Magento, or any other content management system, the first step is to log in to your admin panel.
  • Choose a search method: Determine whether you’ll use the built-in search functionality of your platform or integrate a third-party search provider for more advanced features.

If you are using a built-in search for WordPress, go to your WordPress dashboard. Navigate to Appearance > Widgets. Find the “Search” widget and drag it to the desired widget area, like the sidebar or header.

Customize the widget settings (if available) and save. There are several search plugins that you can use to improve your site search.

Search Bar to an eCommerce Site

Image source: WordPress

Alternatively, if you’re using a third-party search provider like Algolia, sign up for an account and obtain the necessary API keys.

  • Customize and style: Use CSS to style the search bar to match your website’s design. You can customize its appearance, position, and animation effects. Pick where you want the search bar to be located.
  • Add more details: Include other pages you want to display during a search. Include filtering options depending on the product or service you are selling.
  • Testing and optimization: Test the search bar thoroughly to ensure it provides accurate and relevant results. Monitor user behavior using analytics tools and optimize the search functionality based on user feedback and queries.

How Can I Add Filters and Facets to My eCommerce Site Search?

Adding filters and facets to your eCommerce site search can significantly enhance the user experience by allowing customers to refine their search results. Here’s a general guide:

  • Choose a suitable eCommerce platform: Ensure your eCommerce platform supports filter and facet integration. Many popular platforms like Shopify, Magento, WooCommerce, and BigCommerce have built-in or third-party plugins for this purpose.
  • Define your filters and facets: Identify the product attributes you want to use as filters, e.g., category, price, size, color. These attributes help customers narrow down their search.
  • Integrate a search provider: If your platform doesn’t have built-in advanced search capabilities, consider integrating a third-party search provider like Algolia.
  • Index your product data: Ensure all relevant product data you want to use as filters are properly indexed. This data forms the basis for your filters and facets.
  • Implement the filters: Use the search provider’s documentation and API to implement filters and facets on your website. Typically, this involves sending specific parameters in your search queries to enable filtering based on attributes like price ranges, categories, or product features.
  • Apply filters and facets to search results: Modify your search results page to reflect the selected filters and facets. When users apply filters, the search results should update instantly to show relevant products.
  • Test thoroughly: Test the filters and facets thoroughly to ensure they work as expected. Test various combinations of filters to guarantee accuracy and relevance in search results.
  • Optimize for mobile devices: Ensure your filters and facets are responsive and user-friendly on mobile devices. Mobile users should have a seamless experience when refining their search.

How Do I Track and Analyze eCommerce Site Search Data?

Like every other company website, you should track and analyze the metrics. Tracking and analyzing eCommerce site search data is crucial for understanding customer behavior, improving user experience, and optimizing your website’s search functionality.

Here’s how to effectively monitor your data:

  • Integrate web analytics tools like Google Analytics, Adobe Analytics, or specialized eCommerce analytics tools to track user interactions and site search data
  • Set up query parameters on your settings
  • Identify popular products, categories, or keywords. Understand what users are looking for, and ensure these products are prominently featured on your site.
  • Analyze user search behavior, such as what users search for, click on, and purchase after searching
  • Monitor searches that yield no results. Analyze these queries to identify potential gaps in your product catalog.
  • Integrate conversion tracking to understand how site search contributes to sales
  • Get detailed insights from certain tools into user behavior within the search interface, including popular filters, facets, and clicks.
  • Segment your search data based on parameters like demographics, location, or device
  • Test variations of your search bar, filters, and result pages to see which configurations yield the best results
  • Regularly review your search analytics data and use the insights gained to make data-driven decisions

How Can I Enhance Mobile Site Search for eCommerce?

Enhancing mobile site search for eCommerce involves optimizing the user experience on smaller screens. As more shoppers prefer mobile shopping, you need to make the site search available for smartphones and tablets.

Start by simplifying the search interface, ensuring a prominent, uncluttered search bar. Implement intelligent autocomplete and voice search for quicker and more convenient queries. Make sure the design is responsive, adapting seamlessly across various devices.

During the optimization, focus on adding efficient filters, enabling easy interaction and effective refining of search results. Ensure you prioritize quick loading times, optimizing for speed even on slower networks.

Additionally, consider adopting Progressive Web App (PWA) technology for an app-like experience. Regularly conduct usability tests and stay updated with mobile design trends, iteratively enhancing the mobile search experience based on user feedback and evolving user behaviors.

What Are the Common Challenges in eCommerce Site Search?

While online stores are on the rise, there are multiple challenges of eCommerce. Once you start operating in the sector, you have to pay attention to customer retention, cyber security, data protection, and how to keep up with the latest trends and technology.

At the same time, eCommerce site search solutions also have their set of challenges. Common issues include:

  • Relevance: You need to ensure the search results are relevant to user queries and accurate regarding the products available.
  • Complex queries: It can be challenging to handle complex search queries with multiple filters, facets, and keywords to provide precise results.
  • Mobile optimization: Adapting the search interface for mobile devices, providing an intuitive experience on smaller screens.
  • Speed: Delivering fast search results, especially with large product catalogs, to prevent user frustration and high bounce rates.
  • Data quality: You might encounter issues maintaining consistent, high-quality product data to improve search accuracy.
  • User experience: You should design an intuitive interface with easy-to-use filters and facets for smooth navigation and improved user satisfaction.
  • Personalization: As a business owner, it can be challenging to provide personalized search results and product recommendations tailored to individual user preferences and behavior.
  • Security: Ensuring that sensitive customer data in search queries is handled securely and following privacy regulations.

How Can I Implement Voice Search on My eCommerce Website?

Integrate a speech recognition API such as Google Speech-to-Text or Microsoft Azure Speech Service to implement voice search on your eCommerce website. Design a voice-enabled search bar, allowing users to initiate searches by voice commands.

You should also implement natural language processing algorithms to understand spoken queries accurately. Ensure your product database is well-structured with rich, descriptive data for precise voice search results.

Once complete, optimize for mobile devices, where most voice searches occur, ensuring the functionality is responsive and intuitive. Regularly test the system to refine accuracy and handle various accents and languages.

Provide clear instructions to users, encouraging them to utilize voice search for a seamless shopping experience.

What Is the Impact of Site Search on Conversion Rates?

Site search is pivotal in influencing conversion rates on eCommerce platforms. A robust and intuitive search function enhances user experience by swiftly connecting customers with their desired products.

Accurate search results and features like autocomplete and filters reduce search time, increasing user satisfaction. Simplified navigation and targeted product displays via search significantly improve the chances of customers finding and purchasing what they’re looking for, directly boosting conversion rates.

Moreover, personalized search results based on user behavior and preferences further amplify conversions by presenting tailored options.

Are There Any Open-Source Site Search Solutions Available?

Yes, there are open-source site search solutions available. Elasticsearch, an open-source, distributed search engine, is a popular choice. It offers powerful search and analytics capabilities.

Another option is Apache Solr, a fast and scalable open-source platform built on Apache Lucene.

These tools can be used to build custom site search solutions tailored to specific requirements. Developers can modify and extend these platforms during eCommerce website development based on the needs of their websites or applications.

How Do I Optimize Site Search for International eCommerce?

Optimizing site search for international eCommerce involves several steps:

  • First, offer language options and ensure product information is translated accurately
  • Implement currency converters and localized pricing to provide a seamless shopping experience
  • Utilize geolocation to direct users to the correct regional store
  • Include country-specific filters for products that may vary based on regions
  • Optimize site speed for global users

Ensure you integrate a global site search provider like Algolia or Elasticsearch. This produces fast and relevant results, accommodating diverse languages and improving user experience across different regions.


A seamless eCommerce site search is the cornerstone of a successful online store. Businesses can enhance user satisfaction and boost conversions by implementing best practices like intuitive interfaces, intelligent filters, and personalized experiences.

To maximize your site’s potential, choose the best eCommerce hosting provider. Elevate your online store’s performance and user experience today.

Next Steps: What Now?

Learn More About eCommerce

Frequently Asked Questions

How do people search eCommerce sites?

People search eCommerce sites using search bars, entering keywords or phrases related to the products they seek. This search process is similar to using search engines, where users expect quick, relevant results. eCommerce platforms employ algorithms that analyze these queries, understanding user intent and delivering precise results, enabling customers to find products efficiently and enhancing their shopping experience.

What are the different types of eCommerce search?

The different types of eCommerce search include keyword search, where users input specific words; faceted search, allowing filtering by various attributes; voice search, enabling search via spoken commands; visual search, using images for queries; and semantic search, understanding user intent and context to provide more accurate, relevant search results tailored to individual preferences.

What is semantic search in eCommerce?

Semantic search in eCommerce involves interpreting user queries beyond literal keywords. It analyzes context, synonyms, and user intent, delivering search results based on the meaning behind the query. By understanding the nuances of language, semantic search enhances accuracy, ensuring users find the most relevant products, significantly improving the shopping experience.

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