eCommerce Inventory Management Guide (with Tips & Tools)

eCommerce Inventory Management Guide (with Tips & Tools)

eCommerce Inventory Management Guide blog image

In this fast-paced world of online retail, effectively managing your inventory is crucial to your online business’s success.

However, eCommerce inventory management is still a big challenge for many eCommerce business owners.

This blog post gives you comprehensive guidance into effective eCommerce inventory management. You’ll get practical tips and tools to enhance your inventory control and ultimately boost your eCommerce strategy.

  • Use data and tools to predict future demand, allowing you to stock the right amount of inventory
  • Implement real-time tracking systems to monitor stock levels, reducing the risk of stockouts or overstocking
  • Use multi-channel integration to manage inventory across various sales channels, ensuring consistency and avoiding overselling
  • Build strong relationships with suppliers for reliable deliveries and favorable terms
  • Leverage technology for automation, analytics, and synchronization to enhance operational efficiency and customer satisfaction

What Is eCommerce Inventory Management?

eCommerce inventory management is the process of effectively overseeing and controlling the storage, organization, and distribution of products in an online retail business.

It involves optimizing stock levels, tracking product availability, and ensuring that items are readily accessible to fulfill customer orders while minimizing excess or obsolete inventory.

Efficient ecommerce inventory management is essential for a successful eCommerce strategy. It helps to maintain customer satisfaction, reduce costs, and maximize profitability in the digital marketplace.

Key Metrics in E-Commerce Inventory Management

eCommerce inventory management relies on various key metrics to monitor and optimize your inventory performance.

Some of the key metrics include:

  • Inventory Turnover Rate: This measures how quickly your inventory is sold and replenished. A high turnover rate indicates efficient inventory management.
  • Sell-Through Rate: It calculates the percentage of products sold from the available stock within a specific period.
  • Stockout Rate: This metric tracks the frequency of running out of products, which can lead to lost sales and frustrated customers.
  • Average Inventory Levels: Monitoring the average amount of inventory you hold helps control costs and ensures you’re not overstocked.
  • Lead Time: This metric measures the time it takes for a product to be restocked once an order is placed. Reducing lead time can enhance inventory management efficiency.
  • Carrying Costs: The expenses of storing and managing inventory, including warehousing, insurance, and depreciation.
  • Deadstock: Identifying products that have become obsolete or are slow-moving can help you make informed decisions about clearance or discontinuation.
  • Return Rate: Monitoring the percentage of products returned by customers can reveal issues with product quality or fulfillment processes.
  • Order Fill Rate: This measures the percentage of orders fulfilled completely and on time, impacting customer satisfaction.

Why is Inventory Management Crucial in eCommerce?

Inventory management is crucial in ecommerce for several reasons. It significantly impacts customer experience, cost efficiency, and profitability.

Impact on Customer Experience:

  • Availability and Fulfillment: Proper inventory management ensures that products are consistently in stock and readily available for customers when needed. Stockouts can lead to frustrated customers who might turn to competitors.
  • Accurate Delivery Times: With real-time inventory tracking, ecommerce businesses can give customers accurate delivery estimates. This transparency builds trust and helps manage customer expectations.
  • Variety and Assortment: Managing inventory efficiently allows businesses to offer a broader product assortment, which can increase customer satisfaction.
  • Returns Handling: Effective inventory management enables businesses to streamline the returns process. This results in faster refunds or exchanges, leading to greater customer satisfaction.

Impact on Cost Efficiency and Profitability:

  • Reduced Holding Costs: Maintaining excess inventory comes with holding costs, including storage, insurance, and depreciation. Efficient inventory management minimizes these costs by keeping inventory levels optimized.
  • Ordering and Reordering Optimization: Proper inventory management helps optimize the timing and quantities of orders. This minimizes over-ordering and under-ordering, which can be costly.
  • Reduction in Obsolescence: Effective inventory management minimizes the risk of product obsolescence by ensuring that items are sold before they become outdated.
  • Cash Flow Management: By tying up less capital in inventory, businesses can allocate funds to other critical aspects of the operation. This can improve cash flow and result in cost savings.
  • Minimized Shipping Costs: Properly managed inventory can lead to more efficient eCommerce shipping and transportation logistics. Fewer rush orders and more accurate shipping estimates can lower shipping costs, ultimately increasing profitability.

How Do I Track Inventory for My Online Store?

Tracking inventory for your online store is essential for managing your products and ensuring you have enough stock to meet customer demand.

Here are some effective tips on how to track inventory for your online store:

  1. Choose an Inventory Management System

Select an inventory management system or software that suits the size and needs of your online store.

Various options are available, from basic spreadsheet tools to more advanced ecommerce-specific solutions.

  1. Integrate Your E-Commerce Platform

If possible, integrate your inventory management tool with your ecommerce platform.

This ensures that your online store’s inventory is automatically updated as orders are placed and products are sold.

Popular ecommerce platforms often have built-in or third-party integrations for this purpose.

  1. Organize Your Products

Categorize your products and assign unique identifiers such as SKUs (Stock Keeping Units) to each item.

This will help you keep track of individual products and variations (e.g., different sizes, colors, or models).

  1. Set Reorder Points

Determine reorder points for each product, indicating the minimum quantity at which you need to order more.

This helps prevent running out of stock and allows you to place orders promptly.

  1. Barcode Scanning or RFID Tags

Consider using barcode scanning or RFID (Radio-Frequency Identification) technology to streamline eCommerce inventory counting.

This minimizes manual errors and saves time.

  1. Implement Real-Time Tracking

Real-time inventory tracking provides immediate visibility into your stock levels.

This is especially important for high-demand items or during sales events. Many modern inventory management systems offer real-time tracking capabilities.

  1. Regular Audits and Physical Counts

Periodically conduct physical audits to verify your inventory accuracy. This is essential for identifying discrepancies and maintaining data integrity.

Challenges in Modern E-Commerce Inventory Management

Several trends and challenges continue to shape ecommerce inventory management.

Here are some of the most common challenges in eCommerce that online retailers face in inventory modern eCommerce inventory management:

  • Demand Forecasting: Accurately predicting customer demand is an ongoing challenge due to rapid shifts in consumer behavior and the influence of external factors like economic changes.
  • Multi-Channel Selling: Many ecommerce businesses sell on multiple platforms like their own website, marketplaces (e.g., Amazon, eBay), and social media. Coordinating inventory across these platforms to ensure consistent product availability is challenging.
  • Inventory Optimization: Balancing the need to have enough stock to meet customer demand without overstocking can be tricky. Overstocking ties up capital, while understocking leads to missed sales and customer dissatisfaction.
  • Seasonal Demand: Managing inventory for seasonal or trend-based products to ensure products are available when needed without excess stock can be challenging.
  • Inventory Tracking and Accuracy: Accurate inventory tracking can be tricky without the right inventory management tools. Manual tracking is prone to errors, which can lead to stockouts or overstocking.

Common Pitfalls to Avoid:

Here are the most common pitfalls in inventory management that every online retailer should avoid:

  • Neglecting Data Analysis: Failing to analyze historical sales data, customer behavior, and market trends can lead to poor demand forecasting.
  • Inadequate Software Solutions: Using outdated or unsuitable inventory management software can hinder efficiency. Investing in modern, scalable solutions is crucial.
  • Over-Reliance on Manual Processes: Reducing manual data entry and physical counts is essential for reducing human error and improving accuracy.
  • Lack of Contingency Planning: Failing to prepare for unexpected disruptions, such as supply chain interruptions or natural disasters, can result in stock outs or overstocking.
  • Poor Supplier Relationships: Failing to build and maintain strong relationships with suppliers can disrupt the supply chain. Regular communication and collaboration with your suppliers are essential.

10 Best Practices for E-Commerce Inventory Management

Effective ecommerce inventory management is essential for maintaining a successful online retail business.

Let’s review some inventory management best practices for effectively managing your ecommerce store:

1. Accurate Demand Forecasting

Accurate demand forecasting is the cornerstone of inventory management. It involves analyzing historical sales data, identifying market trends, and understanding demand patterns.

Employing inventory forecasting methods can help you decide how much inventory to order and when to reorder it.

2. Use Inventory Tracking Solutions

Implement a robust tracking system that offers real-time visibility into stock levels.

Utilize barcode scanners, RFID, or IoT sensors to minimize manual errors.

This not only enhances inventory accuracy but also helps to prevent stockouts, overstocking, and inefficient allocation of resources.

3. Implement ABC Analysis

ABC analysis classifies your products into three categories, A, B, and C, based on their importance and sales velocity.

‘A’ items are high-value, fast-selling products, ‘B’ items are moderately important, and ‘C’ are lower-value, slow-moving products.

Allocate more resources and attention to managing ‘A’ items while optimizing the handling of ‘B’ and ‘C’ items to reduce carrying costs.

4. Have a Safety Stock

Safety stock is a buffer of extra inventory to account for uncertainties in demand, lead times, and supply chain disruptions.

This buffer ensures you can continue to meet customer demands even during unexpected spikes in orders or unforeseen disruptions in your supply chain.

5. Maintain Supplier Relationships

Collaborate closely with your suppliers to negotiate better terms, secure competitive pricing, and ensure reliable deliveries.

Good communication and partnership can help you react more effectively to changes in the market and customer preferences.

6. Just-in-Time (JIT) Inventory

JIT inventory practices involve receiving and restocking products as they are needed rather than storing large quantities.

This approach minimizes storage costs and the risk of inventory obsolescence. However, it requires precise forecasting and reliable suppliers to avoid stockouts.

7. Ensure Warehouse Efficiency

Optimize your warehouse operations by designing an efficient layout, using clear labeling, and implementing streamlined picking and packing processes.

A well-organized warehouse reduces order fulfillment times and operational costs while minimizing the risk of errors.

8. Perform Demand Planning

Monitor and adjust your inventory levels in response to changing market conditions, seasonal trends, and the product life cycle.

By remaining flexible and adaptable, you can optimize your inventory to match customer demands while minimizing the risk of obsolescence.

9. Implement Multi-Channel Integration

If your ecommerce business operates on multiple platforms, use integrated software solutions to manage inventory across all channels.

This integration ensures consistency in product availability, prevents overselling, and reduces the risk of stockouts.

10. Conduct Regular Inventory Audits

Regularly conduct physical and system audits to verify the accuracy of your inventory records.

This practice is essential for identifying and addressing discrepancies between your records and stock levels.

Investigate the causes of discrepancies and implement corrective measures to maintain inventory accuracy.

Top 10 E-Commerce Inventory Management Software & Tools

Looking for inventory management software to help you manage your inventory?

Here are the top 10 eCommerce inventory management software for your eCommerce store.

  1. Zoho Inventory

Zoho Inventory

Zoho Inventory is a cloud-based inventory management software that helps businesses keep track of their products and manage orders efficiently.

Users can input and update their product information, including stock levels, prices, and suppliers. It also provides features for order management, inventory tracking, and analytics.

Zoho Inventory syncs with eCommerce platforms like Shopify and provides real-time data on inventory levels, enabling businesses to make informed decisions.

  1. QuickBooks ECommerce

QuickBooks ECommerce

QuickBooks is a popular accounting software that includes online store inventory management features.

It’s an all-rounded software that helps users streamline inventory management, order management, and accounting.

Quickbooks allows users to set up and track inventory items, record product purchases and sales, and generate reports on inventory levels.

It can also integrate with popular eCommerce platforms like Shopify, Amazon, and eBay to streamline online store inventory management.

  1. inFlow


inFlow is an inventory management software designed for small and medium-sized businesses.

It offers tools for creating and managing products, tracking stock levels, generating purchase orders, and monitoring sales.

Users can input their product information, set reorder points, and receive alerts when stock levels are low. It also helps with order fulfillment, barcode scanning, and reporting to keep inventory updated

Like other inventory management platforms, inFlow supports integration with popular eCommerce platforms and logistics software like DHL, Etsy, FedEx, eBay, and Amazon.

  1. ShipBob


ShipBob is a 3PL (third-party logistics) company that offers eCommerce fulfillment services and inventory management.

It allows businesses to send their inventory to ShipBob’s fulfillment centers.

ShipBob stores the inventory and manages order fulfillment, including picking, packing, and shipping. Businesses can monitor their inventory levels and order status through a dashboard.

ShipBob provides software that syncs with various eCommerce platforms to automate order processing and update customers on shipment tracking.

  1. Fishbowl Inventory

Fishbowl Inventory

Fishbowl Inventory is an inventory management software that integrates with QuickBooks, providing enhanced inventory control capabilities.

It helps businesses with eCommerce stock management, product tracking, and optimal order management.

Fishbowl offers barcode scanning, order management, and manufacturing features, making it suitable for companies with complex inventory needs.

  1. Trunk


Trunk is an inventory management and order processing platform designed for eCommerce businesses.

It connects to your online stores on Shopify or WooCommerce and synchronizes your inventory across various eCommerce platforms.

Trunk provides a single dashboard for managing product listings, tracking stock levels, and processing orders.

The system helps businesses avoid overselling, streamline order fulfillment, and receive real-time data from various sales channels.

  1. Veeqo


Veeqo is an eCommerce inventory and order management software owned by Amazon.

It integrates with multiple sales channels, such as Shopify, Amazon, and eBay, and provides a unified dashboard for managing product listings, tracking stock levels, and fulfilling orders.

Veeqo offers features like order picking and packing, shipping management, and reporting to help businesses maintain accurate stock data across various online platforms.

  1. Linnworks


Linnworks is a multi-channel inventory management and order fulfillment software.

It connects to your eCommerce sales channels and helps you manage inventory, orders, and shipping from a centralized platform.

Linnworks enables businesses to list products, control stock levels, automate order processing, and integrate with various shipping carriers.

The system is highly scalable and offers multilingual support for users in different parts of the world.

  1. Finale Inventory

Finale Inventory

Finale Inventory is a cloud-based inventory management software with features that support high-volume eCommerce.

This software utilizes barcode scanning, demand forecasting, lot ID tracking, and stock auditing to help businesses maintain optimal inventory levels and streamline order fulfillment.

Finale Inventory integrates with eCommerce platforms like Amazon, Etsy, Back Market, NuOrder, and Walmart. It also supports accounting software integration for easy order management.

  1. Odoo


Odoo is an open-source enterprise resource planning (ERP) software with online store inventory management features.

It offers tools to create product listings, set reorder points, and manage suppliers. Odoo integrates with eCommerce platforms, allowing users to synchronize inventory data across their online sales channels.

Odoo also facilitates demand forecasting and tracks stock movements, enabling businesses to optimize inventory levels efficiently.

Future Trends in eCommerce Inventory Management

Emerging technologies promise to revolutionize supply chain management and how businesses optimize their inventory management processes.

Here are some key trends in eCommerce inventory management to watch for in the coming years:

  • Blockchain for Supply Chain Transparency: Blockchain technology can provide end-to-end transparency and improve trust and traceability in the supply chain. It allows all parties to record and verify transactions, reducing the risk of errors, fraud, and discrepancies.
  • Internet of Things (IoT) Integration: IoT sensors can be integrated into warehouses and products to provide real-time inventory tracking and monitoring. This technology helps prevent theft, monitor environmental conditions, and ensure products are handled properly during transportation.
  • Predictive Analytics for Demand Forecasting: Advanced predictive analytics, powered by machine learning algorithms, can offer more accurate demand forecasting. These tools analyze historical data, market trends, and external factors like weather to improve inventory planning.
  • Personalization and AI-driven Inventory Management: AI in eCommerce helps to analyze customer behavior and preferences to recommend products and optimize inventory levels. Personalization helps businesses tailor inventory to individual customer needs, reducing carrying costs and improving customer satisfaction.
  • Inventory Automation and Robotics: Automation and robotics are increasingly used in warehousing and order fulfillment. Robots can handle tasks like picking and packing, improving efficiency and reducing the need for human labor. This trend is particularly important in eCommerce, where the volume of orders can be substantial.

Tips for Improving Inventory Management on Your eCommerce Site

Improving online store inventory management is crucial for enhancing customer satisfaction, reducing costs, and increasing overall efficiency.

Here are five more tips to help you improve inventory management on your eCommerce site.

  1. Supplier Diversification

Relying on a single supplier can be risky. Consider diversifying your supplier base to mitigate the impact of supply chain disruptions, delays, or issues with a particular vendor.

Having backup suppliers can help you maintain a consistent flow of inventory.

  1. Bulk Purchasing and Volume Discounts

Explore opportunities for bulk purchasing or volume discounts from suppliers.

By ordering in larger quantities, you can often negotiate better prices, reducing your cost of goods sold and increasing profit margins.

  1. Automate Reorder Points

Set up automated reorder points in your inventory management system. It allows you to restock products when they reach a certain predefined level automatically.

This helps to streamline the reordering process and minimize the risk of running out of stock.

  1. Cycle Counting

Implement regular cycle counting instead of relying solely on annual or periodic physical inventories.

Cycle counting involves counting a small portion of your inventory regularly. It can help you quickly catch discrepancies and correct them, reducing the need for large-scale, time-consuming counts.

  1. Returns and Exchange Management

Establish an efficient process for managing returns and exchanges.

Properly managed returns and exchanges can be restocked or resold, reducing losses and improving your inventory turnover rate.

Ensure that returned items are inspected, refurbished if necessary, and reintegrated into your inventory efficiently.

How Can I Integrate My eCommerce Platform with My Inventory Management System?

Integrating your eCommerce platform with your inventory management software is essential for ensuring real-time, accurate inventory tracking and streamlined operations.

Here’s how to do it:

Choose Compatible Software

Select compatible ecommerce and inventory management software with APIs (Application Programming Interfaces) for integration.

Popular ecommerce platforms like Shopify, Magento, WooCommerce, and BigCommerce are compatible with inventory management systems like QuickBooks Commerce, TradeGecko, or Skubana.

Utilize APIs

APIs allow different software applications to communicate and share data.

Work with developers or use third-party integration tools to connect your ecommerce platform and inventory management software through their APIs.

Data Synchronization

Ensure that product information, pricing, and stock levels are synchronized in real-time between your ecommerce platform and inventory management system.

This minimizes the risk of overselling, stockouts, and inaccuracies.

Automate Order Fulfillment

Set up automated order fulfillment processes to automatically process orders from your ecommerce site in your inventory management system.

This reduces manual data entry and improves order processing time.

How Can I Manage Inventory Across Multiple Sales Channels?

Managing inventory across multiple sales channels can be complex, but ensuring consistent product availability and accurate data is necessary. Here’s how to do it effectively:

  1. Implement centralized inventory management software that can connect to all your sales channels. This allows you to monitor and update stock levels from one dashboard.
  2. Ensure real-time stock syncing across all channels. When a product is purchased on one platform, it should immediately reflect the change in stock levels on all other platforms.
  3. Channel-Specific Rules: Customize your inventory management strategy for each channel while keeping a centralized view of your entire inventory.
  4. Strategically allocate stock to different channels based on demand, sales velocity, and business goals. Focus on high-performing channels and products.

What Is the Role of Technology in eCommerce Inventory Management?

Technology plays a pivotal role in modern eCommerce inventory management. Some key roles that technology plays include:

  • Inventory Tracking Technology: Technologies like barcode scanners, RFID, and IoT sensors provide real-time visibility into stock levels, minimizing manual errors.
  • Automation: Automated inventory management reduces manual tasks, such as order processing and data entry, which can be time-consuming and error-prone.
  • Predictive Analytics: Advanced analytics and machine learning enable more accurate demand forecasting, helping businesses optimize inventory levels.
  • Multi-Channel Integration: Technology facilitates the synchronization of inventory data across various sales channels, ensuring consistency and reducing the risk of overselling or stockouts.
  • Cloud-Based Solutions: Cloud-based inventory management solutions provide accessibility from anywhere and scalability to meet growing business needs.
  • Data Security: With the rise of online sales, ensuring the security of customer data and financial information is vital to building trust and maintaining compliance with data protection regulations.


Inventory management is a critical part of running a successful online store.

With the right inventory control techniques and tracking solutions, you can ensure seamless order fulfillment and skyrocket your online store’s revenue.

Start by building your eCommerce store using the best eCommerce platforms, incorporate the best inventory management solutions, and watch your eCommerce business grow fast!

Next Steps: What Now?

Learn More About E-Commerce

Frequently Asked Questions

Can I use Shopify for inventory management?

Yes, you can use Shopify for inventory management. Shopify offers built-in inventory management features that allow you to track and manage your product stock levels, set up alerts for low stock, and synchronize your inventory across different sales channels.

What strategies can I use to reduce inventory holding costs?

To reduce inventory holding costs, consider strategies such as optimizing your supply chain for efficiency, implementing demand forecasting, using just-in-time inventory methods, and regularly reviewing slow-moving or obsolete stock for potential clearance or liquidation.

How can I optimize my eCommerce inventory turnover rate?

You can optimize your eCommerce inventory turnover rate by improving demand forecasting to match supply with demand, and offering promotions or discounts to move slow-moving items. Diversify your product range and maintain an efficient order fulfillment process to reduce carrying costs.

What is the impact of SKU Management on eCommerce inventory?

SKU (Stock Keeping Unit) management is crucial for efficient inventory control. It helps you uniquely identify and categorize products, making tracking, managing, and analyzing inventory easier. Proper SKU management enhances inventory accuracy and streamlines operations.

How can I implement a Just-In-Time (JIT) inventory system for eCommerce?

To implement a JIT inventory system in eCommerce, coordinate with your suppliers and use inventory forecasting methods to reorder inventory only when needed. You must also streamline order processing to ensure products are available just in time to meet customer demands without excess stock.

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