Divi, by Elegant Themes, ranks amongst the most revolutionary — not to mention popular — WordPress themes released to date. Aimed at giving newbie WordPress users the power and flexibility required to create their sites without getting tangled up in a single line of code, Divi includes an intuitive visual layout builder and comes with over twenty premade designs that are fully responsive.
The Divi Builder is a well-rounded page builder with many customer reviews to witness its quality. It has easy navigation, a simple interface, powerful features, and helpful dev tools. On top, the Divi builder has been making a name for itself with an impressive templates library.
Of all the page builders I’ve looked at, Divi Website Builder has to be the most unique in terms of user interface and overall experience. And the point of my expert review is to show you the reason behind this claim.
Divi Website Builder is regarded as one of the best drag-and-drop page builders. This popular WordPress plugin allows you to create complex responsive website layouts in minutes without code. Divi is created by Elegant Themes, one of the world’s leading WordPress theme companies. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.
The Divi Builder comes in two forms: The standard “Back-end Builder” and the front-end “Visual Editor Builder.” Both allow you to create visually stunning sites with the same content and design features.
However, it’s worth mentioning that the Divi theme and the Divi plugin — not to say some other valuable products — come as a package, so you don’t have to choose between one or the other. Instead, you get access to all of the Elegant Themes products for use on an unlimited number of websites for a relatively low price.
The Divi Page Builder is a designer’s first choice among WordPress builders. It has a minimal interface as long as you don’t try to do too much stuff at once. It’s fast and has robust customization options and hundreds of page templates. Over the years, Divi has been regularly updated and improved. Divi now includes a powerful drag-and-drop page builder tool, hundreds of website templates, countless customization options and settings, and a few other useful features. It’s competitively priced, too.
Divi is aimed at a wide range of users, including:
My first impression of the Divi Website Builder is fantastic. Divi is quite simple to use. While working, you’ll find that the builder “guides” you to what you need to do next, in the sense that it is straightforward to work with it.
Divi makes building websites more accessible. For beginners and website owners, Divi gives you the freedom to bring your visions to life. Anyone can jump into Divi thanks to its visual editor and hundreds of pre-made designs.
In this Divi brand review, you can learn the basics of the Divi website builder, its features, and respective pros and cons – you’ll see if Divi is the most suitable for you.
Pros:
Cons:
Get your copy of Divi today to start your better and effortless web design journey!
We use specific parameters that provide the most accurate results to specify the best builders present. Below are the factors we used for the Divi review. We ran a series of tests within each of these factors that gave us a total score for that factor when added together. Once all six areas had a score, they were added together, giving us an overall score for the website builder.
| Parameters | Rating | Expert Opinion |
| Ease of use | 9.7 | Divi is relatively straightforward. Creating a Divi page layout is made by dragging and dropping various customizable content blocks to assemble the page that will visually fit the clients’ needs. |
| Value for Money – Pricing & Plans | 9.6 | Divi is an affordable website builder. It offers two different pricing plans: Yearly Access and Lifetime Access. |
| Templates (Design flexibility) | 9.6 | With Divi, you can build your website from scratch or install one of the 1,000+ premade layouts. Divi probably has the largest selection of high-quality page templates from any WordPress theme available today. |
| Features and Tools | 9.6 | Divi offers many different features and a marketplace that is a repository of third-party Divi Modules, Child Themes, and Layouts |
| Performance | 9.8 | Divi’s built-in speed and performance optimization features can quickly put your site at the top of the list in Google PageSpeed scores. These optimization features to speed up Divi from every angle, making it perhaps the fastest page builder on the market. |
| Help and customer support | 9.1 | A robust community supports elegant Themes. Countless developers build plugins to take Divi to the next level. |
| Overall rating | 9.6 | Divi Website Builder is built with a dynamic framework. It gives you the best of both worlds: the power of an expansive page builder with the skill of a lightweight theme. |
Divi is relatively straightforward if you are a complete beginner. In the following few paragraphs, we will go over the essentials for creating a website.
The first step is to set up an account and fill in your information. You need to go to elegantthemes.com/join/ and choose a plan to get started. After selecting a plan, you need to provide your data for the registration.
When you log into your account, you’re taken to the Members Area, where you’ll see a link to download the Divi theme and the Divi plugin. You only need to download the Divi theme. The plugin adds the Divi Builder to any WordPress theme, but the Divi theme already has the Divi Builder built-in.
With Divi Builder’s default editor, you can easily drag and drop rows, columns, elements, and modules to create beautiful layouts on your own. It allows you to create a fully-customized site in no time at all, without touching a line of code.
The all-new Visual Builder allows you to build your pages on the front end of your website! It’s a fantastic experience and allows for much faster design.
Three essential building blocks (Sections, Rows, and Modules) are used to build your page. Each section, row, and module can be customized in various ways. You can access an element’s settings panel by clicking the gear icon when hovering over any element on the page.
This will launch the settings panel for the specified element. Each settings panel is broken into three tabs: Content, Design, and Advanced. Each account is designed to make accessing and adjusting Divi’s large variety of settings quick and easy.
Another essential thing to mention is that a great way to jumpstart your new page is to start with a premade layout. Divi offers over 20 premade layouts that cover a variety of common page types. You can load these up and then swap out the demo content for your own.
So basically, creating a Divi page layout is made by dragging and dropping various blocks of customizable content to assemble the page that will fit your needs visually.
The lack of a sidebar was quite refreshing, albeit risky, so visually, Divi Builder is unique, and I don’t say that lightly.
Unlike other popular website builders, you can’t buy Divi Website Builder as a standalone product. Instead, you have to buy the entire Elegant Themes membership, including plugins and themes. That being said, Divi is an affordable website builder.
Divi offers two different pricing plans: Yearly Access and Lifetime Access. You can pay $89 per year, which is their most popular plan, or a 1-time price of $249 to get lifetime access and updates. Both pricing plans give you access to all themes (Divi and Extra) and plugins (Bloom and Monarch), theme updates, premium support, unlimited website usage, and a risk-free guarantee.
The pricing plans are shown in the table below.
| Plan | Price | Comment |
| Yearly Access | $89 a year |
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| Lifetime Access | $249 one time |
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So if you think you’ll be using Divi for more than three years, it makes financial sense to invest in the $ 249-lifetime access from the outset.
If you are still doubting using Divi, you can always start with the 30-day money-back guarantee that allows you to try Divi and the other products from Elegant Themes without risk.
Besides Divi, as part of the single price of getting an Elegant Themes membership, you’ll get access to:
The value for money rating is 9.6.
Divi Website Builder is the right choice if you’re a template enthusiast. With Divi, you can build your website from scratch or install one of the 1,000+ premade layouts.
Divi probably has the largest selection of high-quality page templates from any WordPress theme available today. These templates cover a wide range of projects, from business websites to yoga studios and ecommerce stores to learning management systems. There are templates for almost every type of project.
Have a look at a few of the templates that Divi offers.
One of the most popular templates is the Divi Photography Studio. The full website template is free within the Divi Theme Builder by default. You can load each page template page-by-page as required and edit the content with the Divi Builder to create your custom website.
This site template is ideal for any photography studio, artist gallery, or craft workshop website and includes all the page layouts you will need for your website.
Another popular template is Divi Online Course. This site template is ideal for any eLearning, online course, remote tutor, or educational website and includes all the page layouts you will need for your website. You could even use it to make an online course website for learning Divi.
While some themes provide you with a library of individual templates, Divi comes with layout packs that have been designed for a specific type of website. These packs generally include homepage, about, contact, and landing page templates, giving you a quick way to start your new website with all the content you might need. The overall ranking would be 9.6.
Finding a website builder with the feature you are looking for is essential. Maybe you’re looking for a website builder that uses drag and drop or lets you edit the code itself. While many website builders may look the same, their features can set them apart. Taking time to discover and compare the features offered can make deciding much more accessible. Divi offers many different features, so let’s look at some.
The Divi Marketplace is a repository of third-party Divi Modules, Child Themes, and Layouts. It’s a place where Divi developers and designers can upload their creations and make them available to the Divi community for purchase or download for free. The products will not be added to the marketplace. It is just a place for the district to sell and share. You can think of it like the WordPress repository or the iPhone App Store, except just for Divi.
Even though the marketplace is brand new, you will be happy to find quite a few stellar products already listed. You will see some of the favorite products and top sellers, and new arrivals in the market. You can also browse through the complete list of hundreds of modules, child themes, and layouts and filter the results based on price, category, and rating. If you are looking for something in particular, you can try the search bar at the top to quickly locate anything within the entire catalog.
Divi App is a modern, minimal, and single-page Divi Child Theme designed for Mobile Apps with multiple stylish sections. Using the Divi App child theme, you can easily create a website for your mobile app in no time.
The app has smooth and user-friendly scrolling navigation, making it a top choice for choosing a Mobile App website. It is an appropriate choice for someone who is looking for an app website, app landing, app landing page, app landing template, app store, app template, app website, clean app landing, creative app landing page, and mobile app landing page.
Each section in the Divi App child theme is customizable, and adding content to them is very easy. These sections are modern and give the website visitor a nice look and feel. Divi App child theme comes with an App pricing section, which is essential if your app offers a subscription plan or if you plan to provide paid services in your app for the future. That is a critical area for both premium and free app makers.
The app also has a customizable footer section with an easy contact form and contact details. It also has a subscription form for building your email marketing list and social link icons to connect with people over social networks. So, you can share valuable updates about your app. This Divi mobile app child theme is fully compatible to view on mobile. After all, your website stands for mobile applications. So, it does support the mobile phone view. The look and feel of all the template sections are great in mobile view. The Divi App has an area to display user reviews to increase the number of downloads for your app.
Also, there is a section to add links that will take your visitors directly to the leading mobile application store, like Google Play and Apple Store. So they don’t have to search for your app.
The bestselling Divi Events Calendar plugin adds custom Divi modules that allow you to display, customize, and style events from The Events Calendar in the Divi Visual Builder. It is the only way to integrate Divi and The Events Calendar with custom Divi modules. If you use the popular free The Events Calendar plugin and want to show the events in Divi, this plugin is the perfect solution.
Note that this plugin is wholly based on The Events Calendar, the popular free calendar plugin for WordPress. Their plugin must be installed first before installing the Divi Events Calendar plugin.
The custom modules that the Divi Events Calendar provides are:
This plugin costs $45 with a 30-day money-back guarantee and one year of support and updates.
It is not a surprise to see a great lineup of business features as small businesses are one of Divi’s targets. Divi offers Divi Business. Divi Business is a free multipurpose business child theme for Divi. It is perfect for almost any business website with a modern yet professional design and will help you jumpstart your next project.
Adjusting your SEO (search engine optimization) is one of the most critical tasks a website owner can do to increase their traffic. Good SEO helps ensure that search engines can find your website and index it correctly. There are several ways to improve SEO. Among those options are settings built into Divi.
You can choose whether you want to use the default custom title, meta description, and meta keywords for your homepage or use custom ones. You will also enable canonical URLs.
Under the Single Post Page SEO section, you get a similar set of options to choose whether you want to use the default settings or custom settings for the title, description, and keywords for your posts and pages. Similarly, here too, you get an option to enable canonical URLs to prevent indexing of any duplicate posts or pages on your site that can potentially harm your SEO score.
Finally, under the Index Page SEO section, you can enable/disable the meta description and turn on/off Canonical URLs.
As you can see above, the in-built SEO functionalities of Divi are minimal. If you are serious about ranking your website in Google and driving more free traffic, you need a plugin designed specifically for SEO.
Many plugins for SEO will work with Divi, but the three best SEO plugins are Yoast SEO, Rankmath, and AIO SEO.
The free plugin should be more than enough if you are starting. It comes with an easy-to-use interface to optimize your content for search engines and make it more readable for humans. Upgrading to the premium plan turbocharges all the available options and bundles in many more useful functionalities. It includes internal linking suggestions, a redirect manager, a content insights tool, etc.
Even if you’re already using another SEO plugin, migrate over in just a few clicks – here’s how:
Bloom is an email opt-in plugin built to help you grow your email list. Bloom works by adding opt-in email forms to your website, which can connect to your email marketing or email newsletter software. When someone signs up using the Bloom opt-in form, they get added to your email list. Bloom works with tons of different email marketing software, allowing you to create different opt-in forms that appear on other areas of your website and in various formats. Bloom gives you the tools to turn your website’s visitors into loyal followers and customers. Bloom will convert extremely well, and it will look great doing it. There are six opt-in display types:
Bloom gives you the power to display opt-in forms using integrations of the most popular email marketing systems. It supports 19 different email marketing services and comes with hundreds of premade newsletter forms. Bloom seamlessly obtains information about all of your lists and subscriber counts.
Customizing WooCommerce is challenging, especially when working with a complex theme to integrate with the ecommerce platform. In most cases, your online store ends up looking shoddy and unprofessional.
That’s not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of the Divi Builder to your shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules. Divi Builder has excellent support for WooCommerce; Elegant Themes call this integration “WooBuilder.”
You can create custom layouts for product pages using Divi Builder and add WooCommerce-specific content modules. Premade layouts for online shops are available too. You can also create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.
Elegant Themes have improved the Divi Theme and Divi Builder performance on the latest updates.
Divi’s built-in speed and performance optimization features can quickly put your site at the top of the list in Google PageSpeed scores. These optimization features to speed up Divi from every angle, making it perhaps the fastest page builder on the market.
The most immediately visible factor for your website performance is speed. The speed page is the critical metric to measure and improve your website efficiency.
There’s no other way to say it. Divi is lightning fast. Every click, transition, and edit. Even as far as previewing and restoring past revisions is near-instantaneous. So to prove this, I checked out the platform’s speed with GTMetrix, which measures site speed and platform optimization.
The results were excellent: A score and “88%” on performance. The website takes only 786 ms to load fully, which is fantastic, and it takes only 523 milliseconds to be fully interactive and pack the most visible elements. We can conclude that Divi has an excellent page loading speed time.
As there are many reasons for a website to go down, monitoring uptime and response time will minimize the potential costly downtime. To test Divi’s uptime, I ran an automated check on a website every five minutes for seven days to ensure it was still up. It performed well. At no point was the website unavailable. Divi is pretty quick and has excellent uptime. It provides a 99.99% uptime guarantee as we pay for the premium features. Divi websites deliver outstanding performance with a good response time.
Based on the tests and the results, the overall ranking for performance is 9.8.
A robust community supports elegant Themes. Countless developers build plugins to take Divi to the next level.
Furthermore, the Divi community is very beneficial when it comes to support forums, and there are many groups you can join, from Facebook to Meetup. All Elegant Themes offer 24/7 support 365 days a year via live chat and contact forms, and you can even raise a support ticket if the problem is more profound. Their customer support is fast and quite helpful. Other than that, you can check out the documentation. You can explore the Elegant Themes’ blog posts, visit their forum, or join the Divi Facebook group.
Let’s have a look at the various options of customer support at your disposal:
Divi is one of the most popular WordPress themes, as confirmed by dozens of customer reviews. Divi’s large template selection and advanced features drive its popularity, including a built-in split testing system and its built-in page builder. The Divi Builder offers more functionality and flexibility, and it’s also more potent than traditional page builders. Since Divi is a versatile product, you can build any website, including one-page, multi-page, blogs, landing pages, or online stores. Below are a few examples of websites created with Divi.
Timber Ridge Golf Club (Online Golf Club Website)
Timber Ridge Golf Club opens with a full-width picture of one of the holes in the course. You can click the Book a Tee Time button in the middle of the page to reserve your spot on the golf course. The home page also features helpful information regarding the system, including contact information, customer reviews, and an introduction to their facilities.
White Gorilla (Digital Agency Website)
Entering White Gorilla, you will see a page-wide image of a desktop. In the middle of this area, you learn that the company creates websites, web apps, and digital experiences. White Gorilla’s website is an example of a one-page website. The header area contains sticky navigation. Clicking on any of the items on the menu makes you jump to a specific part of the page.
Ends + Stems (Food Blog)
Ends + Stems is a food blog that publishes weekly meal plans designed to cut down on food waste. The website intends to explain what subscribers can expect and how this service will add value to their lives and address any doubts they might have. Ends + Stems does precisely that with the help of illustrations, icons, screenshots, carefully-placed CTA buttons, testimonials, videos, blog posts, and more.
With lots of page builders and WordPress themes in the market, it isn’t easy to choose the right one. It’s an important decision because you can create unique websites with a suitable theme and page builder. Divi offers an affordable page builder and theme combo for bloggers and content publishers. You don’t need to have technical skills to use Divi. More importantly, websites built with Divi are high-speed and optimized.
Divi Website Builder is built with a dynamic framework that eliminates bloat and provides a foundation for Divi to grow with more modules and features without ever adding bloat to your website. It gives you the best of both worlds: the power of an expansive page builder with the skill of a lightweight theme.
Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites out of this galaxy. The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.
Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody. Whether you’re building a website for a restaurant, agency, online course, business, ecommerce, professional services, or anything else, Divi has just the layout for you.
Divi has an extensive list of brilliant features that make creating awesome websites a breeze. Divi is the most popular WordPress theme and the ultimate visual page builder. It’s effortless to use, perfect for beginners and experienced users alike.
With many Divi customer reviews online, we can conclude that Divi is one of the most popular website builders on the market.
The user reviews are generally positive, as people love Divi’s easy-to-use functionality, the amount of available customization, and the customer support. And if you are more trustworthy of professionals, you can also find more than one expert review confirming this point.
All in all, the pricing plans and licensing that Divi has are one of the best. Elegant Themes are coming out with many significant updates that bring more value to the theme builder. The users are fond of the option of being able to target certain pages for specific templates. It helps speed up building sites, and it offers many design options so unique designs can be made quickly.
Divi lets you build on the front end, allowing you to see the changes in real-time. It’s just a very smooth process. You can use the Divi Theme to create just about anything you want without the need for other plugins. It doesn’t eliminate the need for them. But, unless you’re building a store. You can create a very elaborate site using only the builder.
It’s also essential to mention that users are satisfied with Divi’s ease of use and ever-growing, progressive learning curve. It is mainly with the support of the fantastic team at Divi and the great templates they have to learn that users have been able to build websites progressively.
One of the cons is that the support may not be educated enough to help you without admin rights even though it is good. Also, Divi can be slow because whenever one adds a new element to a page, it adds extra CSS and JavaScript to the website. Divi also has a lot of codes that a site may not even need but cannot remove entirely without breaking the system.
| Plan Name | Space | Bandwidth | Price | |
|---|---|---|---|---|
| YEARLY ACCESS | Unlimited | Unlimited | $7.42 | Details |
| LIFETIME ACCESS | Unlimited | Unlimited | $20.75 | Details |
The difference between the Divi Theme and the Divi Builder plugin is that the Divi Theme is an all-in-one WordPress theme that includes the Divi Builder software by default. The Divi Builder plugin is a standalone visual page builder that allows you to use the Theme Builder on any WordPress website. If you have the Divi theme installed, you do not also need to install the Theme Builder plugin.
Yes, Divi is compatible with Gutenberg. Gutenberg is WordPress’s new visual block-based editor. Divi’s ‘Divi Layout Block’ is a Gutenberg block that works like a mini version of the Divi Builder. You can use it anywhere inside of a page built with Gutenberg to add Divi modules or create Divi layouts
Yes, you can use just the Divi Builder without the theme. However, using it with the Divi theme is recommended as they are designed to work together.
Yes, you can use just the Divi Builder without the theme. However, using it with the Divi theme is recommended as they are designed to work together.
Yes, it is. Divi integrates beautifully with WooCommerce, extending the elegance you can achieve with Divi’s visual builder on posts and pages to your shop and product pages.
Yes, Divi Builder can be used with any other WordPress theme.
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