What is affiliate marketing?

The affiliate marketing industry has exploded in recent years and is expected to reach $6.8 billion by 2020. The idea of being able to make money at any time, without having to put in much effort, is what drives many people to consider affiliate marketing.

Affiliate marketing is a tactic that helps to drive sales and create online revenue. To begin, you first choose a product, promote the product on your website, and then earn commissions when someone purchases it based on your referral. It has become one of the most reliable ways to generate income online and has become so popular that 81% of brands and 84% of publishers use affiliate marketing, with that number growing each year.

The benefits of affiliate marketing

One of the main advantages of getting started with affiliate marketing is the barrier for entry is very low because you don’t have to create your own product. You just have to be able to market it.

Luckily, you aren’t limited in how many affiliate programs you can sign up for. You can choose to promote as many (or as few) products as you wish. By promoting popular products, you can drive more traffic to your blog, which might lead to more revenue for you. However, you do have to be careful not to promote low-quality products or spam your site with too many promotions; this might end up hurting you rather than helping you.

Another survey found that the vast majority of people make between 5% and 20% of their annual income from affiliate marketing. One of the biggest advantages of this form of marketing is once you get a program in place, it can run on autopilot. All you need is a steady stream of traffic to your blog or website.

Using Wordpress To Build An Affiliate Website

Having a website or blog is essential to an affiliate program. While you can utilize affiliate marketing on any site with nearly any hosting provider, running your affiliate marketing on WordPress has its advantages. WordPress allows you to have complete control over your website. Regardless of your skill level, it is easy to customize a WordPress website. There are tons of free site design themes you can choose from, which can help your site look professionally made without you having to spend thousands of dollars on a developer.

WordPress is excellent for affiliate marketing because you don’t need a big budget to generate a sizable income. To get started, you have to register a domain and select a WordPress hosting provider that will host your website. You can even find some website hosts that will offer free domain registration as part of their hosting packages, saving you money.

How To Start An Affiliate Marketing WordPress Site

To begin, you should first choose a topic for your site, and then select the affiliate products based off of that niche. You should then start to create content on your site to promote the links. If you already have an established blog, try to pick products that fit within your targeted audience’s interests.

Products can be found through various affiliate programs, like Amazon Associates, ShareASale, or Commission Junction. Look through their offered products to see what would work best for your site.

Once you have decided on a few products, you simply get the affiliate link and can promote that link on your WordPress site. As your site and the amount of content you have grows, you will be able to promote more products. Managing them through free WordPress plugins is easy.  

There are many dedicated affiliate marketing tools that WordPress offers that can boost your revenue. A plugin like ThirstyAffiliates can assist you in adding affiliate links to your site and then organizing and managing them. It helps you to add the right images, and you can track how many clicks you get from the links. Pretty Links is another good plugin option to maximize your affiliate marketing WordPress site. It offers similar features as ThirstyAffiliates, but also will help you to optimize the links.

Keeping your affiliate links organized is important in case the affiliate product company modifies the link. Instead of having to dig through all your posts looking for the affiliate links, using a plugin can make it easy to change all the affiliate links at once quickly.

How To Earn Affiliate Revenue

Using the “build it and they will come” method most likely will end in disappointment and very little generated revenue for you. Just because you have a site with affiliated links doesn’t mean the money will immediately start to roll in. To begin making an income, you first have to attract an audience to your site. You can do this by creating content that is informational and high-quality. You want people to want to read your content and then buy the products from your affiliate links.

Types of Affiliate Websites

There are several types of sites you can choose to create. Here are a few options.

  • Price Comparison Site - This type of site can add value, because it provides the visitor with a variety of products and their prices, making it easy for them to make a quick decision
  • Product Reviews - It is entirely possible to build an entire site just around writing reviews of products. You want to be able to answer questions visitors might have, and bring something new to the table.
  • Blog - You can write on any topic, just find your niche. Whether it be financial, hobby, or anything else, if you produce high-quality content that interweaves affiliate links into the blog posts, you might have good success.
  • How-to posts - These types of posts offer a great opportunity to showcase affiliate links. How-to posts show people how to solve their problems by using products purchased from your affiliate links.

Affiliate marketing can be an effective way to make money with a WordPress site. It is easy,inexpensive to get started, and is a low risk. While you won’t become rich overnight, it is an excellent way to generate passive income in the long run.

Lindsey Conger
Author:
Lindsey is a freelance writer based out of Chicago who specializes in technology, business, finance, and real estate. Her work has appeared in Forbes, Dwell, and Stackstreet.

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"What is affiliate marketing?"

What is affiliate marketing?