What Is Page Layout? From Margins To Hierarchy

What Is Page Layout, and Why Does It Matter?

A perfect page layout is essential for creating engaging and professional-looking content. It involves arranging visual elements in such a way that it maximizes appeal, readability, and usability. Whether designing a website or preparing a printed document, the right page layout can make all the difference. Basic design knowledge helps even when using website builders with predefined layouts.

Article's banner

In this overview, we’ll explain what is page layout, including different types of margins, the importance of hierarchy, and different styles like grids and columns. By the end, you’ll better understand what page layout is and how it can be used to create an effective design.

  • The message discusses the definition of page layout and clarifies that it pertains to print and digital media
  • Page layout includes margins, columns, grids, headers, footers, and page numbering
  • Also, page layouts come in various types, including single-column, multi-column, modular, and hierarchical
  • Page layout improves readability, navigation, aesthetics, brand identity, and user engagement
  • Principles of page layout include alignment, proximity, contrast, repetition, and hierarchy

Design Your Website Easily with Top Website Builders

ProviderUser RatingBest ForExpert & User Reviews 
4.6BeginnersHostinger ReviewVisit Hostinger
4.0PricingIONOS ReviewVisit IONOS
4.5TemplatesSquarespace ReviewVisit Squarespace

Essential Elements of Page Layout for Effective Design

The primary elements of page layout that work together to create an attractive and effective design include:


  1. Columns

Margins are important to consider when designing a page layout. They create a visual buffer between the text and other elements on the page, providing focus and structure.

Columns can also be used to organize content, allowing readers to scan through the information they need quickly.

When setting the number of columns, width, and spacing between them, ensuring that these dimensions are consistent across the entire page is key. This will create a more cohesive and organized look for your design.

  1. Grids

Grids in a page layout are a system of vertical and horizontal lines used to structure content on a page. The purpose of grids is to create a consistent and organized layout that is easy for readers to navigate.

When setting up a grid, the number of rows and columns will depend on the type of content being presented and the desired layout. A common approach is using a 12-column grid, which allows for a range of flexible layouts.

The size and spacing of the grid can also vary, but it’s important to maintain consistency throughout the design.

  1. Headers and Footers

Headers and footers are essential elements in a page layout that help provide additional information and context to the presented content.

Headers are typically placed at the top of a page and often include information such as the title of the document, the section or chapter title, and page numbers. They should be consistent across all pages to help orient the reader and create a sense of continuity.

Footers, however, are typically placed at the bottom of a page and can include information such as the date, copyright information, and contact details. They should also be consistent across all pages and be designed to complement the header.

  1. Page Numbering

Page numbering in page layout serves the purpose of organizing and providing a reference to the content of a document. It helps readers easily locate specific pages and maintain a sense of continuity while reading through the document.

When placing page numbers, they are typically located in the header or footer of the page. The font and size of the page number should be legible and consistent with the rest of the document’s design. A common practice is to use a sans-serif font in a smaller size than the main body text.

Types of Page Layout

  1. Single-Column Layout

As the name suggests, this layout consists of just one content column, making it easy to read and follow.

Its purpose is to provide a clear and straightforward presentation of information without distracting the reader with too many design elements.

The advantages of a single-column layout include its simplicity and ease of use. It’s especially effective for long-form content like articles or blog posts. However, it may not be the best choice for designs that require more complexity, such as e-commerce sites or portfolios.

  1. Multi-Column Layout

This type of layout uses multiple content columns to present information in a more structured and organized way. Its purpose is to provide more efficient use of space, particularly for content-heavy sites.

When setting up a multi-column layout, the number of columns, width, and spacing between columns will depend on the design goals and the type of content being presented.

A general rule of thumb is to use an odd number of columns for a balanced look and to keep the width of each column around 300-500 pixels.

  1. Modular Layout

A modular layout is a way to go if you’re looking for a layout that allows for more flexibility and creativity.

This type of layout is built on a grid system, with modules or blocks of content that can be arranged in various ways. Its purpose is to provide a more dynamic and engaging presentation of information.

When designing a modular layout, it’s important to use a consistent grid system and to create modular elements that can be easily moved and rearranged. This allows for more flexibility and adaptability in the design while still maintaining a cohesive look and feel.

  1. Hierarchical Layout

This type of layout uses contrast, color, and typography to create a clear and organized visual hierarchy that guides the reader through the content.

When designing a hierarchical layout, it’s important to consider the order of importance of the content and to use design elements to reinforce that order.

This can include using different font sizes, colors, and contrast to draw the reader’s attention to key elements of the design. But be careful not to overdo it, as too many design elements can detract from the hierarchy you’re trying to create.

Squarespace: The Best Designers' Website Builder

Visit Site Coupons 2

Why Is Page Layout Crucial for Enhancing Readability and User Engagement?

Designers should prioritize page layout as it influences reader interaction and content comprehension. The presentation of information greatly affects how easily it can be absorbed.

  1. Enhances Readability

Good page layout is critical to web accessibility, as users with vision impairments or other disabilities may need to use assistive technology such as screen readers to navigate the content.

A properly structured page will provide clear visual cues and help direct their attention to the most important information.

For example, the effective use of white space helps break up the text, making it easier to read. Headings are also important for providing structure, as they give readers a better overview of the content so they can quickly scan and identify what is most pertinent to them.

A good page layout also makes it easier to catch errors and typos, which can distract readers and make them lose focus on the content. Additionally, organizing the text into chunks makes it much easier to skim through, creating a better user experience.

  1. Facilitates Navigation

Page layout is essential to enhancing readability and user engagement on a website. A well-thought-out page layout can help facilitate navigation, making it easier for users to find the content they’re looking for quickly and easily.

When designing page layouts, it’s important to consider using elements such as menus, links, and other navigational aids that can help guide users to the content they need.

Menus should be visible and easily understood, with clear labels for each option. Links should be labeled prominently so that users can quickly identify what information will be provided when they click on them.

  1. Improves Aesthetics

Laying out a page isn’t just about making it look nice. It’s about creating an experience for the reader that encourages them to interact with whatever content is on the page.

A good page layout can enhance the visual appeal of a design and make it easier for users to find information, thereby increasing user engagement.

When designing a page, there are several things to consider. Color is one of the most important design elements that can be used to make a page more aesthetically pleasing. Using colors that complement each other creates an inviting atmosphere for users to engage with the content.

In addition, typography can be used to emphasize certain pieces of information on the page and create a hierarchy. Finally images, notice an example on how these Digital Patterns are displayed, they can be used to draw the eye and provide a more visually interesting experience for users.

  1. Communicates Brand Identity

Bold, vibrant colors, interesting shapes, and clever logos can help communicate a brand’s identity. Your website’s page layout is the perfect place to make this happen.

Incorporating elements such as your logo, specific fonts, and colors in your branding materials allows you to create a cohesive look and feel that resonates with readers.

Not only does this help solidify your brand in the minds of potential customers, but it can also make a big difference in enhancing readability and user engagement.

When it comes to designing your page layout, there are a few things that you should keep in mind.

First and foremost, make sure that the fonts used on your website are easy to read and consistent with your brand elements. If you have a logo, try incorporating it into the page layout in a way that makes sense without distracting from the content.

  1. Promotes User Engagement

Not only does page layout determine how your users interact with the interface, but it also contributes to how quickly they can find the information.

Think about it – how your website or app is laid out can directly affect how users interact and whether they’ll stick around to find out more. If users see that they have to scroll endlessly through a poorly designed, chances are they won’t get on long enough to discover what they have in store for them.

Poorly designed layouts may decrease engagement, user satisfaction, and conversion rates. Conversely, implementing an effective page layout strategy can help you maximize user engagement on your website or app.

So how do you go about designing effective layouts? Here are some tips to get you started:

  • Make sure the content is organized in a logical and easy-to-navigate structure
  • Use whitespace strategically to draw attention to specific page parts or provide emphasis
  • Avoid overwhelming users with too much information on one page; consider breaking up content into separate pages if necessary
  • Use an intuitive navigation menu to help your users find what they’re looking for quickly and easily
  • Stick to a consistent design; this will help your users become accustomed to the page layout, making it easier for them to navigate around

Hostinger: The Best AI Website Builder

Visit Site Coupons 4

What Are the Basic Principles of Page Layout?

  1. Alignment

Alignment is one of the most important principles of the page layout. It’s a key component in helping to create a sense of structure and harmony on any page, making it easier for readers to navigate the content. Aligning elements properly helps ensure that all parts of the design work together as a cohesive whole.

The Principle Of Alignment states that elements should be aligned with one another, creating a visual connection between elements. This can be accomplished by using grids, rulers, or other design tools. Any vertical and horizontal lines used should parallel each other, creating a neat and orderly look.

Alignment should also be considered when selecting fonts, colors, shapes, and images to ensure that all page layout components complement each other. There are two main types of alignment: symmetrical and asymmetrical.

  • Symmetrical

Symmetrical alignment is when elements are aligned in a mirrored or balanced fashion. This type of alignment creates visual harmony and balance, resulting in a pleasing composition that draws the eye to the most important parts of the design. Examples of symmetrical alignment include centering text and images, lining up objects on an invisible grid, or creating columns with even spacing between them.

  • Asymmetrical

Asymmetrical alignment is when elements are arranged in an irregular and unbalanced fashion. This creates a sense of movement and energy, creating more dynamic compositions that grab the viewer’s attention. Examples of asymmetrical alignment include overlapping shapes or images, creating uneven columns or text boxes, or using different font sizes and weights.

  1. Proximity

Proximity is another important principle of page layout because it helps create a clear visual hierarchy and organization of information.

By grouping related elements, designers can create a sense of order and structure that guides the viewer’s eye and emphasizes important information.

To achieve proper proximity, designers should group related elements such as text, images, and icons and use white space to create a clear separation between different groups.

  • Grouping

Grouping is also an important principle of page layout that helps to create a sense of structure. By visually grouping related elements, designers can organize information, reduce visual clutter and emphasize certain elements.

  • White Space

White space is an essential part of the page layout. It creates a sense of balance and structure while leading the viewer’s eye through the design. It helps make content more readable, provides breathing room for elements, and creates a visual hierarchy by separating different information sections.

  1. Contrast

Contrast refers to two colors opposite each other on the color wheel or two different design elements placed side by side. Contrast can create an eye-catching layout that emphasizes important elements and draws viewers in. When utilized properly, it can make page design more interesting and engaging.

Contrast is a powerful tool for creating visual interest in page layout. By using light and dark colors together or placing two distinct shapes side by side, contrast helps to make certain elements stand out.

For example, if a page design includes light and dark colors, the dark color will appear more prominent and take center stage, while the lighter one serves as a backdrop.

  • Color

Colors can convey emotion and give pages a more unified look, allowing for a cleaner design that looks professional. Different colors can also denote different sections of content or highlight key elements.

  • Size

Size is an important tool for making certain elements stand out. Using larger items to draw attention, designers can emphasize the most important parts of their page layout. On the other hand, smaller items can create a more cohesive design that looks balanced and organized.

  • Shape

Sophisticated page layouts often incorporate different shapes to create visual interest and make certain elements stand out.

Unique shapes, such as squares, circles, or triangles, can highlight important content and help viewers navigate the page more easily.

They can also group related elements and give pages a more unified look.

  1. Repetition

Using repetition in page layout is a key principle of good design. It helps to create consistency, reinforces the overall visual language of the design, and makes it easier for viewers to navigate the page.

By repeating elements such as fonts, colors, shapes, and images throughout the page, viewers can become familiar with the design faster, making their experience smoother and more enjoyable.

  • Consistency

Consistency is a key principle of page layout, as it helps to create a unified look for the design and can aid viewers in easily navigating the page.

Viewers can recognize familiar patterns quickly and easily by keeping elements like colors, fonts, images, and shapes consistent throughout the page. This allows them to focus on the page’s content rather than trying to figure out how everything works.

Consistency also makes it easier for designers to produce visually pleasing and professional designs.

  • Patterns

The use of patterns is another key principle of the page layout. Patterns can create visual interest, draw the eye towards important elements, and provide a coherent structure for viewers.

By repeating elements such as shapes or colors in a pattern-like manner, designers can create visual harmony and direct viewer attention toward specific parts of the page. This can help to make a design more visually pleasing and engaging and create a sense of structure for viewers to follow.

  1. Hierarchy

Using hierarchy, you can ensure that the most important content is visible while secondary elements are deemphasized. This makes it easier for your viewers to understand what they’re looking at and quickly find what they need. You can establish a clear hierarchy using visual cues such as size, color, and typography.

Size is one of the most important visual cues for establishing hierarchy. If you want to emphasize certain elements, go bigger! Make the size of text, images, and other elements larger than the surrounding content to be more eye-catching.

Color is another great tool for setting a hierarchy. You can use different hues and tints to make certain elements stand out. For example, you could use a bright color to draw attention to your logo or call-to-action buttons.

Typography is also key when it comes to establishing a hierarchy. You can bold or italicize text or choose a larger font to draw attention to certain words. You can also use different typefaces to liven up your design and variety.

  • Dominance

Using dominance to create a focal point is another important page layout principle. By drawing attention to the most important elements on the page, you can ensure that viewers do not miss any key pieces of content. To establish dominance, you can use contrast and scale to make certain elements stand out more than others.

For example, if you want to emphasize a certain headline or image, you can make it larger than the surrounding elements and use brighter colors or bolder font. This will help draw attention to the dominant element and create a focal point for viewers.

  • Subordination

Subordination is the opposite of dominance and is used to deemphasize certain elements. Decreasing an element’s size, brightness, or contrast makes it less eye-catching and creates a more subtle look for the page.

Using subordination in page layout can help to create balance and keep your design from looking too busy. It is especially useful for emphasizing important elements without distracting viewers from the overall message of the page.

IONOS: The Best Affordable Website Builder

Visit Site Coupons 2

Essential Tools for Page Layout: Choose the Best for Your Design Needs

Designers can use various tools to achieve effective and visually appealing page layouts, as page layout is an important design aspect.

  1. Desktop Publishing Software

Desktop publishing software is a great way to craft stunning page layouts, providing designers with the tools to create effective designs. Popular desktop publishing software for page layout includes Adobe InDesign, QuarkXPress, and Scribus. Each platform offers robust features that enable users to craft visually appealing layouts easily.

Some of the key features of desktop publishing software include:

  • Typography tools: Provides various typography tools that allow users to control the appearance of text, such as font size, style, color, and spacing. It also allows users to create and apply paragraph and character styles to maintain consistency throughout the document.
  • Page layout: Offers advanced tools that allow users to create grids, align elements, and manage margins, bleeds, and gutters to ensure the design is balanced and visually appealing.
  • Image manipulation: Provides various tools for image manipulation, such as cropping, resizing, and adjusting color and contrast. It also allows users to import images from various sources, such as stock photo websites or their digital files.
  1. Adobe Indesign

Adobe InDesign is one of the most popular and powerful desktop publishing software, providing many tools for typography, page layout, image manipulation, and more. With its intuitive user interface, designers can quickly and easily create complex layouts without much difficulty. It also offers various styling options to ensure designs look great on any device.

  1. QuarkXpress

QuarkXPress is another excellent desktop publishing software with powerful tools for typography, page layout, and image manipulation. It also offers an intuitive interface allowing users to create stunning layouts easily.

  1. Microsoft Publisher

The software program, Microsoft Publisher, is designed for people new to desktop publishing. It has templates, graphic tools, and themes to help you easily create brochures, flyers, and newsletters.

  1. Web Design Tools

Web design tools are essential for creating professional-looking layouts. With the right tools, designers can create modern, attractive websites that work well across different devices. Popular web design tools such as Adobe Dreamweaver, Sketch, Figma, and Webflow offer a comprehensive suite of features to help designers bring page layout ideas to life.

Tools are available to optimize web graphics by compressing them and providing export options that can reduce the file speed of web pages.

  1. Sketch

A  Sketch is a popular tool used by web designers for creating vector graphics. It has an intuitive interface, and tools work with vectors, making it easy for designers to create responsive layouts and adapt to different screen sizes and resolutions. Additionally, Sketch comes with plugins and integrations that can extend its functionalities.

  1. Figma

Figma is a tool for design collaboration that enables multiple designers to work together on a project simultaneously. It provides several design features for responsive layouts, such as flexible grids, auto-layout, and constraints. Additionally, Figma has an integrated prototyping feature, allowing designers to develop interactive prototypes and test their designs.

  1. Adobe Xd

Adobe XD is a design tool that lets designers create interactive prototypes, animations, and responsive layouts. Designing responsive layouts with features like auto-animate, responsive resizing, and repeat grids is easy. XD also integrates with other Adobe products, making sharing and collaborating on designs hassle-free.

  1. Page Layout Templates

Page layout templates are essential tools for any designer looking to create stunning designs and projects quickly and easily.

Whether you’re a graphic designer, web designer, or hobbyist putting together a few photos for your blog post, page layout templates can save you time and effort.

They provide the templates and design elements you need to get your project off the ground and are a great starting point for creating custom designs.

Page layout templates are available in print and digital formats so that you can choose the right one for your needs.

  1. Pre-Designed Templates

Pre-designed templates are a great way to start your page layout quickly. They provide all the design elements you need, making it easy to create professional-looking designs in just a few clicks. You can find pre-designed page layout templates for print and digital projects, such as brochures, flyers, newsletters, and websites.

  1. Customizable Templates

Customizable templates offer more flexibility and enable you to customize the design elements to fit your project perfectly. You can choose from various styles, fonts, colors, images, and layouts to create something unique.

Inspiring Examples of Great Page Layouts in Print and Web Design

Numerous great examples are available for designers looking for inspiration on page layouts. Check out these effective page layouts that showcase the principles discussed above.

Print Media Examples

Print media is a great source for page layout inspiration, as the design must be just as engaging as the content itself.

Magazines use bold visuals, eye-catching headlines, and interesting articles to draw readers in; newspaper layouts are typically designed to orient readers on what pages contain what topics; and books feature a carefully crafted arrangement of text and illustrations that tells a story.

  • Magazines

Magazines specialize in showcasing bold visuals and pictures to attract readers. Magazines typically have larger pages than newspapers, allowing more space for interesting imagery and typography.

  • Newspapers

Newspapers are designed to maximize the amount of content they can fit in a small space. Headlines, captions, and article text are arranged carefully in columns, and pages are typically themed according to the subject matter.

  • Books

Books have a unique style of layout in comparison to other print media. Words, illustrations, and images are arranged carefully to make their stories flow smoothly; the typography must be readable at small sizes and on long pages.

Web Design Examples

It’s easy to see why web design examples are important when creating an impressive and effective online presence. A good website can help create a visually appealing experience, making finding the information they’re looking for easier.

Think of web design as analogous to the construction of a house: just like using good quality materials and craftsmanship will create a sturdy, attractive structure, using the right elements in web design can set your website apart from the crowd.

  • E-Commerce Sites

E-commerce sites must be designed to draw in potential customers and make it easy for them to find what they’re looking for. This means incorporating clean, organized templates with visuals that show off products and services and an intuitive checkout system that makes buying items simple.

  • Blogs

Blogs have a unique page design that balances aesthetic appeal and usability. The blog should be visually appealing, with attractive font choices, colors, and visuals encouraging people to keep reading.

  • Social Media Sites

Social media sites like Facebook, Twitter, and Instagram must be designed to maximize user engagement. Eye-catching visuals, engaging content, and a responsive layout are key for social media page layouts; the design should make it easy for users to navigate the site’s features.


As discussed, page layout is an important aspect of design, and tools like desktop publishing software, web design tools, and page layout templates can help you create stunning page layouts quickly and easily.

With the right design principles, such as emphasis and contrast, you can ensure that your designs stand out and make an impact. Additionally, you can craft appealing page layouts that communicate effectively to viewers by taking inspiration from great page layout examples in print media web design.

Finally, it is important to remember that when creating page layouts, the main objective is to create an enjoyable and effective user experience. Remembering this, you can create page layouts that keep viewers engaged and interested in your content.

What are the next steps that you should take now?

Website Builder

Website Builders

best option

Next Steps: What Now?

Further Reading – Useful Resources

Frequently Asked Questions

What are the principles of page layout?

The principles of page layout consist of alignment, proximity, contrast, repetition, and hierarchy.

What tools can be used for page layout?

Desktop publishing software, web design tools, and page layout templates are examples of tools that can be used for page layout.

Can you provide examples of great page layouts?

You can find excellent page layouts in print media like books and magazines and in web design, including e-commerce websites and landing pages.

How can I improve the readability of my page layout?

To make your page layout easier to read, make sure everything lines up correctly, use fonts and spacing that are easy to read, and clearly organize the content.

What are some common mistakes to avoid in page layout?


To avoid errors in page layout, make sure not to include too many elements on the page, align everything consistently, choose appropriate fonts, and establish a clear visual hierarchy.


How can I create a responsive page layout for different devices?

If you want your page to look good on different screens and devices, you can use responsive design techniques like fluid grids, flexible images, and media queries to create a responsive page layout.

HostAdvice Speaks to ScalaHosting: An Interview with Chris Rusev

HostAdvice had the opportunity to speak with Chris Rusev, the CEO and co-founder of , a web hosting company that offers shared, cloud VPS, and res...
8 min read
Eddie Segal
Eddie Segal
Digital Marketing Specialist

Email Deliverability: What Is It, Key Factors & Best Practices

What is Email Deliverability? Think of it like mailing a letter and making sure it lands right in the recipient's hands, not lost or thrown...
17 min read
Ela Gal-Kfir
Ela Gal-Kfir
Digital Marketing Specialist

Email Marketing vs. Social Media: Which is More Effective?

What is Email Marketing? Email marketing is a  that involves companies reaching out to potential and existing customers via email ...
10 min read
Ela Gal-Kfir
Ela Gal-Kfir
Digital Marketing Specialist

Email Engagement Metrics, Calculation & Best Practices

Email engagement tells us how interested recipients are in the content of emails they receive. It provides insights into what types of em...
12 min read
Ela Gal-Kfir
Ela Gal-Kfir
Digital Marketing Specialist
HostAdvice.com provides professional web hosting reviews fully independent of any other entity. Our reviews are unbiased, honest, and apply the same evaluation standards to all those reviewed. While monetary compensation is received from a few of the companies listed on this site, compensation of services and products have no influence on the direction or conclusions of our reviews. Nor does the compensation influence our rankings for certain host companies. This compensation covers account purchasing costs, testing costs and royalties paid to reviewers.
Click to go to the top of the page
Go To Top