Best WordPress Website Builder 2023

The Top 5 Best WordPress Website Builders

WordPress remains the platform of choice for website development due to its flexibility, ease-of-use, and extensive set of features. However, with so many website builders available in the market, choosing the right one for your needs can be a challenging task.

To help you make an informed decision, this comprehensive guide will explore the top WordPress website builders available in 2023, highlighting their key features, customization options, performance, security, and support.


Key Highlights

  • When deciding on a WordPress website builder,  take into account factors such as ease of use, flexibility, built-in features, speed, security, and protection
  • Some of the top WordPress website builders available in the market are Elementor, Divi, Beaver Builder, WPBakery Page Builder, and Oxygen
  • Start by defining your website goals and budget, then, evaluate the builder’s features, user reviews, and demos to determine if it aligns with your requirements


What to Look for in a WordPress Website Builder?

1. User Interface and Ease of Use

User interface (UI) and ease of use are crucial factors to consider when selecting a WordPress website builder because they directly impact the user’s experience. A well-designed UI and easy-to-use features make it simpler and faster for users to create and manage their websites. A user-friendly interface allows users to navigate and interact with the website builder without requiring extensive technical knowledge, which can save time, reduce frustration, and increase efficiency.

Additionally, a website with a great user interface and ease of use can help businesses or individuals make a lasting impression on their website visitors. If a website is easy to navigate and understand, users are more likely to stay on the website longer and engage with its content. This, in turn, can lead to increased traffic, engagement, and ultimately, sales or conversions.

2. Customizability and Flexibility

Customizability and flexibility are essential factors to consider when selecting a WordPress website builder. They allow users to create a website that aligns with their brand identity and unique requirements. With the right design templates and customization options, users can create a website that stands out from the crowd and meets their specific needs.

A website builder’s customizability refers to the extent to which users can modify the website’s design and functionality. Flexibility, on the other hand, refers to the extent to which users can add or remove features to the website to make it more versatile and adaptable. Customizability and flexibility are critical because they help users create a website that is tailored to their specific needs and preferences.

3. Built-In Features and Add-Ons

A WordPress website builder should have several essential built-in features to ensure that users can create a website that is both functional and visually appealing. These features include responsive design, SEO optimization, and social media integration, among others.

Responsive design ensures that the website is mobile-friendly and can adapt to different screen sizes. SEO optimization helps to improve the website’s visibility on search engines, making it easier for potential visitors to find the website. Social media integration allows users to connect their website to various social media platforms, increasing their online presence and engagement with their audience.

In addition to built-in features, third-party plugins, and add-ons can be used to enhance the functionality of a WordPress website.

Additionally, there are thousands of free and premium plugins available, making it easy to find and install the ones that best suit the website’s needs.

4. Performance and Speed

Website speed and performance are critical factors in providing an optimal user experience and ensuring high search engine rankings. A slow website can lead to increased bounce rates, reduced user engagement, and ultimately, decreased conversions. Additionally, search engines, such as Google, have stated that website speed is a ranking factor, which means that faster websites are more likely to rank higher in search results.

There are several tips and tricks that can be used to improve website speed and performance. One of the most important steps is to optimize images by compressing them and reducing their file size. This reduces the amount of data that needs to be loaded when a user visits the website, which can significantly improve load times.

Another strategy is to enable caching, which stores frequently accessed data in the user’s browser, reducing the amount of time it takes to load the website. Additionally, minimizing HTTP requests by combining multiple files and using CSS sprites can further reduce load times.

Other techniques for improving website speed and performance include using a content delivery network (CDN), reducing the number of plugins used on the website, and minimizing the use of external scripts and third-party integrations.

By implementing these strategies, website owners can significantly improve their website’s speed and performance, which can lead to increased user engagement, higher search engine rankings, and ultimately, improved conversions.

5. Security and Support

Website security is crucial for protecting sensitive information, preventing unauthorized access, and maintaining the trust of website visitors. A WordPress website builder can help protect against security threats by offering features such as SSL encryption, automatic updates, and secure hosting.

SSL encryption ensures that all data transmitted between the website and the user’s browser is encrypted, protecting it from interception by malicious actors. Automatic updates ensure that the website’s software and plugins are up to date, reducing the risk of vulnerabilities that can be exploited by attackers. Secure hosting ensures that the website is hosted on a server with strong security measures in place, such as firewalls and intrusion detection systems.

In addition to security, customer support is an important consideration when choosing a WordPress website builder. Different levels of support are available, ranging from online documentation to phone and live chat support.

Online documentation provides users with access to knowledge bases, tutorials, and FAQs, while email support allows users to submit support requests and receive responses via email. Phone and live chat support offer more immediate assistance and are useful for resolving complex issues quickly.

When choosing a website builder, it is important to consider the level of support offered and to choose a provider with a reputation for excellent customer support. This can help ensure that users have access to the assistance they need when they need it, reducing downtime and ensuring that the website is running smoothly.


Top 5 Best WordPress Website Builders

1. Elementor

Elementor is a popular WordPress website builder known for its easy-to-use drag-and-drop visual editor. This builder offers a wide variety of customizable templates that can be tailored to fit any business or personal website.

One of the unique features of Elementor is its theme builder, which allows users to create custom WordPress themes without any coding knowledge. Elementor also offers a popup builder, which enables users to create customizable popups to promote products or collect leads.

There are many benefits of using Elementor. It’s known for its responsive design, meaning that websites created with this builder will adapt to different screen sizes and devices. This ensures that your website looks great and functions properly on desktops, laptops, tablets, and smartphones.

Overall, Elementor is a robust WordPress website builder with powerful customization options and a user-friendly interface. Its unique features make it a great choice for businesses and individuals looking to create a custom website with ease.

Elementor Key Features

  • User-friendly drag-and-drop visual editor
  • Pre-designed templates and blocks for faster website development
  • Live editing functionality for real-time previews and instant feedback
  • Responsive design features for optimized website display on any device
  • Theme builder for customization of headers, footers, and other theme elements
  • Popup builder for lead generation and other purposes

Overall, Elementor is a powerful Drag and Drop website builder that offers a range of features and benefits to users.

2. Divi

Divi is a popular WordPress website builder that offers a drag-and-drop page builder for easy website design without coding. It also includes pre-made layouts and responsive design options for optimizing websites on any device. Divi’s unique features include an A/B testing tool for optimizing website performance and global elements for consistent design across multiple pages.

Its unique features, like A/B testing and global elements set it apart from other builders. Additionally, its responsive design options ensure that websites look great on any device.

Divi Key Features

  • Drag-and-drop page builder for easy website design
  • Pre-designed templates and layouts to streamline website creation
  • Pre-made layouts to jumpstart website creation
  • Responsive design options for optimal display on any device
  • A/B testing tool to optimize website performance
  • Global elements for easy site-wide customization
  • Robust support community and resources for troubleshooting and customization

3. Beaver Builder

Beaver Builder is a WordPress website builder that offers a front-end visual editor for easy and intuitive website design. Users can customize their websites using pre-designed templates and blocks or by creating their own unique layouts. Additionally, Beaver Builder is compatible with other WordPress plugins, allowing for further customization and functionality.

One of the unique features of Beaver Builder is its white-labeling option, which allows users to rebrand the builder as their own, making it a popular choice for web designers and agencies. Beaver Builder also offers multisite capabilities, making it a great option for managing multiple websites from a single platform. Overall, Beaver Builder is a versatile and powerful tool for creating custom WordPress websites with ease.

Beaver Builder Key Features

  • Front-end visual editor for easy website design without coding
  • Customizable templates and modules for faster website development
  • Compatibility with other WordPress plugins for added functionality
  • Responsive design features for website optimization on any device
  • White-labeling capabilities for branding and customization options
  • Multisite capabilities for managing multiple websites from a single dashboard

4. Wpbakery Page Builder

WPBakery Page Builder is a popular drag-and-drop website builder that allows users to design and customize their WordPress websites without coding. Its key features include a user-friendly front-end editor, pre-made content elements, and integration with other popular WordPress plugins.

The drag-and-drop editor in WPBakery Page Builder allows users to easily create and modify their website’s layout and design by simply dragging and dropping various content elements. The plugin also comes with a wide range of pre-made content elements, such as buttons, images, and text blocks, which can be customized to fit the user’s specific needs.

One unique feature of WPBakery Page Builder is its parallax effect, which can be used to create a layered, three-dimensional effect on the website. Additionally, the plugin allows for custom CSS to be added to further customize the website’s design and layout. With its ease of use and customization options, WPBakery Page Builder is a popular choice for WordPress website builders of all levels.

WPBakery Page Builder Key Features

  • User-friendly drag-and-drop editor for easy website design
  • Pre-made content elements for faster website development
  • Compatibility with other WordPress plugins for added functionality
  • Customizable design options to match branding and style
  • Advanced grid builder for precise layout control
  • Parallax effect for adding depth and visual interest to the website
  • Custom CSS for more granular design customization

5. Oxygen

Oxygen is a WordPress website builder that offers a wide range of features and benefits to users. One of the key features of Oxygen is its flexible design options, which allow users to create fully custom designs without having to write any code. The builder also offers a drag-and-drop visual editor that makes it easy to add and edit content on the website.

Oxygen comes with a number of customizable templates that can be used to speed up the website-building process. Additionally, it offers a wide range of modules and elements that can be used to create a fully functional website. One of the unique features of Oxygen is its built-in WooCommerce integration, which makes it easy to create and manage an online store.

Another unique feature of Oxygen is its code editor, which allows users to customize their website’s code for advanced customization. This feature is particularly useful for web developers who want to add custom functionality or integrate third-party tools into their website. Overall, Oxygen offers a comprehensive set of features and benefits that make it a popular choice for WordPress website builders.

Oxygen Key Features

  • Flexible design options for building custom website layouts
  • User-friendly visual editor for easy website design without coding
  • Customizable templates for faster website creation
  • Built-in WooCommerce integration for e-commerce websites
  • Code editor for advanced customization and functionality
  • Live editing for real-time previews and instant feedback
  • Inline editing for real-time website updates and instant feedback
  • Dynamic data features for displaying dynamic content on the website
  • Advanced design settings for granular control over the website’s appearance and functionality


How to Choose the Best WordPress Website Builder for Your Needs?

Final: WordPress Website Builders

1. Determine Your Website Goals and Requirements

Before selecting a website builder for your WordPress site, it’s essential to identify your website goals and requirements. This will help you choose a builder that can best meet your needs and achieve your desired outcomes.

For example,

  • If your goal is to create an online store, you’ll need a Website Builder with e-commerce functionality, such as WooCommerce.
  • On the other hand, if you want to showcase your portfolio or artwork, you may need a builder with features that can display your work in a visually appealing way, such as a grid layout or image gallery.
  • Other examples of website goals and requirements could include creating a blog, building a membership site, or designing a landing page for a marketing campaign.

By identifying your website goals and requirements upfront, you can narrow down your choices and select a website builder that is specifically tailored to your needs. This can help you save time and avoid the frustration of having to switch to a new builder down the line.

2. Consider Your Budget

Some website builders offer free plans or low-cost options, while others may require a larger investment.

For example, offers free plans with basic features and limited storage space, while paid plans with more advanced features and custom domain names are available at a higher price point.

On the other hand, website builders like Divi or Elementor require a one-time or annual fee for access to their features and tools.

When considering your budget, it’s important to assess what features and functionalities you require for your website. If you need advanced e-commerce features or a large amount of storage space, it may be necessary to opt for a more expensive website builder. However, if your website needs are relatively simple, a free or low-cost website builder may be sufficient.

3. Evaluate the Builder’s Features and Benefits

When evaluating different WordPress website builders, there are several features and benefits to consider. Here is a checklist to help you compare and contrast different builders:

  • Ease of use: Is the builder easy to navigate and use, even for beginners?
  • Customizability: Can you customize the design and layout of your website to fit your brand and style preferences?
  • Built-in features: Does the builder offer built-in features, such as e-commerce functionality or social media integration, that you require for your website?
  • Flexibility: Does the builder allow you to add custom code or plugins to extend its functionality?
  • Mobile responsiveness: Is the builder optimized for mobile devices, ensuring that your website looks and functions well on smartphones and tablets?
  • SEO: Does the builder have built-in SEO tools or integrations to help improve your website’s search engine rankings?
  • Support and community: Does the builder offer comprehensive support options, such as documentation, forums, or email/chat support, and is there an active community of users who can provide guidance and assistance?

It can be helpful to create a comparison chart or spreadsheet to easily visualize and compare the different options. Additionally, you may want to read reviews and try out demos or free trials of the website builders to get a sense of how they work and how they fit your needs.

By considering these factors and taking the time to compare and contrast different website builders, you can choose the best option for your specific needs and goals.

4. Read User Reviews and Ratings

User reviews provide valuable insights into the user experience and can help you get a sense of the strengths and weaknesses of each website builder. When looking for user reviews, it’s crucial to consider the source. Reviews on the official website of the website builder may be biased, so it’s important to look for independent reviews on third-party websites.

Sites like Trustpilot, G2 Crowd, or Capterra are great resources for finding unbiased user reviews and ratings.

When evaluating user reviews, it’s important to look beyond just the overall rating and consider the sentiment of the reviews. For example, a website builder may have a high overall rating, but if features that are most important for you have negative reviews, it may not be the best fit for you.

5. Take Advantage of Free Trials and Demos

Taking advantage of free trials and demos offered by website builders is a great way to get hands-on experience with the platform before committing to a purchase. Free trials and demos allow you to test out the features and functionalities of the website builder and determine if it meets your needs.

Test out all the features you’ll need for your website and evaluate how easy they are to use. Pay attention to the level of customer support provided during the trial period, as this can be a good indicator of the level of support you’ll receive as a paying customer.

It’s also a good idea to create a test website during the trial period and experiment with different designs and layouts. This will help you get a sense of how customizable the platform is and how easy it is to create a website that meets your specific needs.

Finally, be sure to take note of any limitations or restrictions that may be in place during the trial period. For example, some website builders may limit the number of pages you can create or restrict access to certain features during the trial period.



Selecting the right WordPress website builder is crucial for creating a successful website that meets your needs and budget. Consider your goals, budget, and required features when evaluating different options.

Our comprehensive guide highlights the top WordPress website builders and their key features, and our reviews provide more in-depth insights. Take advantage of free trials and demos to test out different builders and make an informed decision. Once you’ve selected a website builder, optimize your website’s speed and security using our tips and best practices.


Next Steps: What Now?

  • Evaluate your website goals and requirements to determine the features and customization options you need.
  • Consider your budget and compare the pricing plans of different WordPress website builders.
  • Explore the key features and performance metrics of the top WordPress website builders in our comprehensive guide.
  • Check out our reviews and comparisons of individual website builders to gain a more in-depth understanding of their strengths and weaknesses.
  • Take advantage of free trials and demos to test out the user interface and functionality of different website builders.
  • Once you’ve selected a WordPress website builder, follow our tips and best practices for optimizing website speed and security.
  • If you need further assistance, don’t hesitate to reach out to the website builder’s customer support team for help and guidance.
  • Check out our recommended list of the Best Website Builders
  • Find the Best WordPress Hosting Plan and Provider


Further Reading – Useful Resources

Frequently Asked Questions

What is the best WordPress website builder for beginners?

There are several beginner-friendly WordPress website builders available, including, Divi, Beaver Builder, and Elementor. is an easy-to-use platform with templates, while Divi, Elementor, and Beaver Builder offer drag-and-drop interfaces for custom designs without coding.

The best WordPress website builder for beginners ultimately depends on individual preferences and needs, so it’s worth exploring different options to find the right fit.

Can I switch between WordPress website builders?

Yes, it’s possible to switch between WordPress website builders. However, the process may vary depending on the specific builders involved. It’s important to note that switching between builders can sometimes lead to formatting issues or the need for additional customization. Therefore, it’s recommended to choose a website builder that meets your long-term needs to avoid the need to switch in the future.

What is the cost of using a WordPress website builder?

The cost of using a WordPress website builder varies depending on the specific builder and plan you choose. Some builders offer free plans with basic features, while others may charge monthly or yearly subscription fees for access to premium features.

Additionally, there may be additional costs for custom domain names, premium templates, or third-party integrations. It’s important to carefully review the pricing and features of different website builders before making a decision to ensure that you’re getting the best value for your needs and budget.

Do WordPress website builders offer support?

Yes, most WordPress website builders offer support in some form, such as documentation, forums, and email or chat support. However, the level and quality of support can vary depending on the specific builder and plan you choose.

Some builders may offer more comprehensive support for premium plans, while others may only offer limited support for free plans. It’s important to review the available support options before choosing a website builder to ensure that you’ll have the help you need if issues arise.

Are there any security risks when using a WordPress website builder?

Using a WordPress website builder can have security risks if precautions are not taken. Potential risks include vulnerable plugins and themes, weak passwords, outdated software, malware and viruses, and brute-force attacks.

To mitigate these risks, use reputable plugins and themes, keep software up to date, use strong passwords and two-factor authentication, employ a security plugin, and limit login attempts. By taking these steps, you can create a secure WordPress site.

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