Are you still doubting the capabilities of the Wix website building platform? The truth is that Wix features are numerous and more powerful than you could ever imagine.
This guide explores the platform’s core features. It also helps you to identify the ones that matter for your specific needs.
Not every feature is worth your time, so choosing the right website builder is key. The builders below focus on practical tools that help you design, manage, and grow your site without unnecessary complexity. Explore our recommended website builders here to find a platform that gives you exactly what you need and nothing you do not.
Website Builders Packed with Features That Actually Matter
| Provider | User Rating | Recommended For | |
|---|---|---|---|
 | 4.6 | Beginners | Visit Hostinger |
 | 4.4 | Pricing | Visit IONOS |
 | 4.2 | Design | Visit Wix |
Why Wix is Considered the Best Website Builder for Most Users
Wix is one of the best website builders in the market. The Wix reviews show that the platform provides professional tools with exceptional simplicity. Beginners and experienced designers can effortlessly complete projects with it.
The Power of the Drag and Drop Editor
Wix’s drag-and-drop editor is like building with LEGO blocks. It shows you exactly what you’re creating as you build it.
You don’t need to code to move, resize, and customize every element on your page. You can make your logo bigger by dragging the corner. Any button can go higher by clicking and moving it.
Beyond the intuitive interface, there is a huge design freedom. You can add animation effects to make elements fade, slide, or zoom into view as visitors scroll.
Custom behaviors like hovering, scrolling, and clicking can even trigger actions.
In addition, you can separate sections with shape dividers. Background scroll effects allow you to add depth and movement. These details attract visitors and make your Wix site stand out.
AI-Powered Tools to Create a Website Fast
Wix ADI (Artificial Design Intelligence) makes it easier for people with less time to create a website. This tool asks you questions about your niche, industry, goals, and preferences.
Then, it uses this information to build a complete, business-ready website within minutes.
The AI text generator also uses provided keywords to create unique copy for your pages and product descriptions. It makes it easier to describe your services.
You can also showcase your brand with visual AI enhancements. This tool includes auto-generated 30-second video trailers. The automatic image enhancer makes photos beautiful and removes backgrounds in seconds.
Plus, you can get graphics with the AI image creator that uses text descriptions to generate high-quality images.
In essence, these tools speed up the creation process. This enables you to focus on strategy instead of execution.
Core Wix Features: Everything You Need to Launch
A Wix website is not complete without core features to give it a solid foundation. Let’s explore the main Wix features for a successful site.
1. 900+ Pro-Designed Templates
Wix offers over 900 professionally designed templates across various industries. You can fully customize these restaurant and online store website templates.
These Wix templates let you customize elements to match your brand. You can change aesthetics with just a few clicks using global color and text themes.
You only need to adjust your brand colors and font. The changes will reflect across the whole site. This approach allows you to save time and maintain creative freedom.
2. Mobile Optimization and Welcome Screens
Mobile devices account for more than half of web traffic. Your site must be mobile-friendly to retain customers.
Luckily, Wix features a mobile site editor to create a responsive design. This editor allows you to customize a separate mobile layout.
The mobile editor gives you granular control and hides elements that clutter small screens. You can even organize sections and adjust font sizes for easy access.
In addition, there are mobile welcome screens to introduce your brand. The site will load in the background while this happens. This approach makes loading time less frustrating.
Beyond this, you can define custom breakpoints to control how your site responds on different screens.
3. Reliable Web Hosting and Security
Wix provides web hosting alongside web designs. It offers hosting with both free and premium plans.
The platform maintains an excellent 99.98% uptime. This means your website is always accessible to visitors.
There is also a security feature to protect you. Enterprise-grade threat prevention blocks malicious attacks before they reach your site. Free SSL certificates protect sensitive information by encrypting data between your visitors and your server.
Automated site backups keep copies that allow you to restore previous site versions. This safety net makes it easier to test new layouts and elements.
Above all, Wix provides automatic performance improvements on the server. This hosting infrastructure loads quickly due to this.
Advanced Design and Customization
Advanced features allow your site to stand out. These features are what set Wix apart from other website builders.
4. Visual Effects and Media Galleries
Wix’s visual tools help your site stand out without needing motion graphics skills or expensive software.
The Pro Gallery feature changes how your site displays visual content. This high-quality, customizable photo and video gallery features layout controls and interaction settings.
You can access different grid layouts, masonry arrangements, or slideshow formats. You can also adjust spacing, hover effects, and image ratios.
The Wix Editor provides direct access to thousands of free media files. You don’t need to pay for photo libraries with stock images, videos, and vector art.
VideoBox allows custom video overlays and transparent videos to blend with your design. Text Masking creates moving headlines by filling text with video, images, or gradients.
5. Velo by Wix: Adding Custom Code
Velo is a full-stack code development platform that enables advanced users to bypass standard restrictions. Sometimes, the drag-and-drop editor can’t achieve your goal. In this case, Wix introduces a custom code to help.
The built-in IDE (Integrated Development Environment) puts a coding workspace in your browser. Teams can control versions with GitHub integration. Wix APIs allow you to achieve enterprise-level growth and custom functionality.
6. Managing Dynamic Pages and CMS
Another advanced functionality is a built-in Content Management System. This tool allows you to create dynamic pages and collections without writing code. This capability is crucial for scaling websites.
Dynamic content eliminates the need to create separate product pages for each item manually. Instead, it uses a single design template that auto-populates with database content.
One product page template gets vital information from your product collection. A new page with the same format will auto-generate when you add a new product.
This same approach works to create consistent content for blog posts, team member profiles, or portfolio pieces.
While the Standard Light and Core plans allow only 100 static pages, they don’t include blog posts or dynamic pages.
Wix Business Solutions for Growth and Sales
Let’s look at Wix business solutions that turn visitors into customers and bring more revenue.
7. Comprehensive E-Commerce Capabilities
Wix provides powerful e-commerce tools. These tools support up to 50,000 products in the Core plan and above. This support enables your online business to expand without platform constraints.
You can also brand every step of the checkout process with custom checkouts. Multichannel selling links your inventory to Google Ads and other platforms.
The abandoned cart recovery feature automatically sends emails to customers who left items in their carts. This approach helps to recover lost sales.
Advanced features include:
- Print-on-demand integration for custom goods.
- Dropshipping networks to suppliers.
- Subscription selling for consistent revenue.
- Mobile Point-of-Sale systems for physical transactions.
In addition, the tools handle complex tasks like inventory management and shipping integrations. They can even automatically calculate sales tax.
8. Service Businesses and Scheduling
The comprehensive scheduling system handles bookings for service businesses. This tool also handles payments, staff management, and automated reminders.
Customers don’t need phone calls or emails. Instead, they can book appointments directly from your website.
Calendar syncing prevents multiple team members from booking the same time session. Zoom integration allows virtual classes or consultations from your website. You can even manage your entire operation from the Wix Owner App.
Beyond this, automated reminders reduce no-shows, and you collect payment at the time of booking. Staff can also show whether they are available in real time. This seamless integration reduces the time spent on administrative work weekly.
9. Event, Photography, and Restaurant Tools
Wix also provides specific features for unique business needs.
Restaurants receive specialized templates and tools to run their businesses. These tools include online ordering, table reservations, digital menus, and catering options. There is even a Dine App for customer engagement.
Diners can browse menus, make reservations, and order takeout on your site.
Event planners also have their own tools. They can access built-in RSVP tracking, ticket sales, seating maps, and promotional tools. Wix ensures that you can manage guest lists, send invitations, and track replies from your dashboard.
There are even dedicated features and apps for photography and fitness businesses. Photographers can access Lightroom integrations and client photo storage with watermarks.
There are program scheduling, member waivers, and the Fit app for fitness businesses. These specialized tools help you avoid the stress of separate booking and gallery platforms.
10. Collecting Data with Custom Forms
Every business collects information from visitors to boost its marketing efforts. You can do this through registration, payment, and contact forms. Each form serves a different purpose.
Wix allows you to build custom forms for lead registration and payment collection. You can access conditional logic, file uploads, and payment processing on the form builder.
However, your specific plan determines your form limits. You can create 4 forms with the Light plan and 10 with the Core plan. Business and Business Elite take things further by allowing 25 and 75 forms, respectively.
10 forms are enough for most businesses to gather contact information, newsletter signups, and customer feedback.
The built-in Wix CRM collects submitted data directly. This tool allows you to track leads, follow up, and convert prospects into paying customers. You don’t even need to export spreadsheets or manage multiple platforms to do this.
Expanding Functionality with the Wix App Market
The Wix App Market lets you access business features you can’t find on the platform.
11. Integrating Third-Party Solutions
The Wix App Market contains hundreds of apps and native integrations. These tools extend your website’s capabilities beyond basic features.
You can add QuickBooks, install a chat widget, or include a points-and-rewards program. You can install most integrations with a single click. Wix Apps allow you to start simple and add functionality as your business grows.
In addition, these third-party solutions cover email marketing, analytics, and booking systems. You can even get specialized tools for specific industries.
Marketing and SEO: Driving Traffic to Your Site
Wix features for marketing and search engine optimization increase website traffic and convert visitors.
12. Leveraging Built-In SEO Tools
Wix now offers exceptional built-in SEO tools to help your site rank in search engines. Search engine rankings increase your visibility to your target audience.
AI SEO meta tags generate automatic titles and descriptions for individual pages. Customizable robots.txt files handle the content that search engines index.
In addition, search engines can understand your content thanks to schema markup. XML sitemaps and automated 301 redirects manage technical SEO automatically.
These tools also integrate with Google Search Console and Semrush. This enables them to provide valuable insights into your search rankings and site traffic.
The AI Visibility Overview checks for brand mentions in large language models like ChatGPT. These tools show how much AI tools talk about your business.
The platform also uses your industry and goals to create a personalized SEO plan. Follow the plan to improve meta titles, descriptions, alt text, and customizable metadata.
13. Engaging Customers with Email Marketing
Wix offers built-in email marketing tools to capture leads and retain customers.
The AI email generator quickly creates full layouts and content for promotional campaigns. You only need to describe your campaign goal. The AI will create customizable professional templates.
Powerful automations check user behavior to trigger specific emails. You can send automatic welcome messages to new subscribers. You can even follow up with thank-you for your purchase emails and product suggestions.
Email marketing manages your customer database. You can create audience segments based on purchase history or demographic data. This enables you to send targeted messages and special offers.
14. Social Media and Ad Integrations
Social media and advertising are extra ways to boost traffic and build awareness.
Wix uses a user-friendly social media scheduling tool to connect with social platforms. This way, you can schedule posts and maintain a stable presence.
The auto-syncing YouTube feed automatically displays your latest videos on your site. The AI social caption generator provides three text options for each post. It also creates suitable trending hashtags.
You can even manage Facebook, Instagram, and Google Ads from the Wix dashboard. The AI checks your content and goals to create ad titles and keywords.
Most importantly, the platform allows you to track ad performance and website analytics.
Wix Pricing Plans: What You Actually Need
We can’t discuss the Wix features without breaking down what each plan offers.
15. The Free Plan: Good for Testing
The free plan gives you access to the drag-and-drop editor, templates, basic SEO tools, and web hosting.
However, it limits you to having Wix-branded ads on your site. Plus, you can’t access a custom domain, 500 MB storage, or 1GB bandwidth.
Instead, it limits you to using a Wix subdomain. This plan means you can’t sell products, receive payments, or check analytics.
Notwithstanding, it is perfect for testing the interface before committing financially. You can upgrade to remove ads and connect your custom domain before launching.
16. The Light Plan: Best for Basic Sites
The Light plan delivers enough features for basic personal or portfolio websites. Costing at $11 per month when billed yearly, this tier removes all Wix ads.
It also allows you to connect to a custom domain and upgrade storage to 2GB. The plan gives you basic marketing tools, up to 4 custom forms, and 2 site collaborators.
The Light plan is perfect for anyone needing a professional website without e-commerce.
17. The Core Plan: Essential for Small eCommerce
The Core plan is the entry-level standard for selling online or accepting payments. Priced at $22 per month (billed annually), this tier unlocks e-commerce features.
It enables payment gateways and increased storage up to 50 GB. You can also access basic analytics through Google Analytics integration. Plus, you get up to 10 custom forms and 5 site collaborators.
The Core plan is enough for most small businesses. You can sell products, accept appointments, and track website traffic with this pricing.
18. Business and Business Elite: For Scaling Operations
The Business plan at $34 monthly (billed yearly) offers more advanced features. It upgrades storage to 100 GB and allows 25 forms. You can also access advanced e-commerce features like automated sales tax and advanced shipping options.
High-traffic or enterprise sites excel with Business Elite. Priced at $149 per month (billed annually), it includes unlimited storage and priority support. You can also access advanced loyalty programs and 75 forms with 100 collaborators.
The good thing about Wix’s premium plans is that they include a 14-day money-back guarantee. You can test the platform and cancel if the tier doesn’t work for you.
19. Premium Plans Feature Comparison
The table below compares the features offered by each tier:
| Feature | Free | Light ($11/mo yr) | Core ($22/mo yr) | Business ($34/mo yr) | Business Elite ($149/mo yr)
|
| Storage/Bandwidth | 500MB / 1GB | 2GB | 50GB | 100GB | Unlimited |
| Custom Domain/No Ads | No | Yes | Yes | Yes | Yes |
| eCommerce/Payments | No | No | Yes | Advanced | Advanced + Loyalty |
| Analytics/Marketing | Basic | Basic | Standard | Advanced | Advanced + Priority Support |
| Forms/Collaborators | Limited | 4 / 2 | 10 / 5 | 25 / 10 | 75 / 100 |
| Best For | Testing | Basic sites | Small eCom | Growing stores | High-traffic/Enterprise |
Choosing the Right Infrastructure for Your Wix Website
Wix makes it easy to create a website and get reliable hosting. But you need more control over your hosting environment as your site grows.
That is when it becomes crucial to upgrade to VPS hosting solutions. Virtual Private Servers give you dedicated resources to scale your website. They also offer more customization for high-traffic sites or complex applications.
The best web hosting services ensure they cover your needs. For now, Wix does that effectively. But plan to scale when the time is right.
Beyond this, you can compare Squarespace with Wix to decide which tool works for you.
Conclusion
Wix features enable basic website creation, advanced e-commerce, and marketing. But it is best to start with basic features until you see results. Then, you can upgrade to premium tiers to improve your operations. While at it, make sure to improve your website security.
Next Steps: What Now?
Follow these practical steps to use the right Wix features:
- Sign up for a free Wix account and check out industry-specific templates.
- Use Wix ADI to build a test site to calculate how quickly you can launch.
- Identify the three core features for your business goals right now.
- Check which pricing plan offers the features you need.
- Connect your custom domain when you’re ready to launch.
- Configure Google Analytics integration to track website traffic from the first day.
- Get specialized tools for your industry from the app market.
