How to Make a Chatbot For Your Website: DIY Guide for 2024

How to Make a Chatbot: A Complete Guide

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Chatbots, especially conversational bots, have transformed the way businesses interact with users, enabling real-time communication.

In 2020, organizations reported a remarkable reduction of up to 70% in call, chat, and email inquiries after implementing chatbots.

Such figures underscore the significance of integrating a chatbot as a trendy add-on and a core part of a website’s user experience strategy.

In this chatbot tutorial, you’ll learn how to add a chatbot to your website. This will make it easier for you to help your visitors.

  • Creating a chatbot can be affordable with open-source platforms like Rasa and free templates
  • Modern chatbots use AI for smarter, more natural conversations
  • Chatbots can boost business by improving customer service and increasing sales
  • Well-designed chatbots enhance the overall user experience on websites
  • While beneficial, chatbots come with their own set of challenges
  • It’s crucial to measure a chatbot’s effectiveness using clear metrics
  • The future looks promising, with chatbots becoming integral to digital interactions

10 Steps to Create a Chatbot for Your Website

Creating chatbots is user-friendly. You don’t require extensive coding knowledge. Start with a basic FAQ chatbot, then move to advanced AI bots. With accessible platforms, anyone can boost their website with a chatbot.

Let’s outline 10 simple steps to guide you through this process.

Step 1: Define the Objective

Before you dive into creating a chatbot, you need to decide what job it will do. For example, if you run an online store, your chatbot will help customers find products or answer shipping questions.

A bank might use a chatbot to help users check their account balances or report a lost card. It’s like deciding on a new employee’s role before hiring them.

Conduct a brief survey or collect feedback from your current users or website visitors to understand their primary needs. This feedback can guide the chatbot’s primary function.

Step 2: Select a Platform

There are two ways to make a chatbot. You can start from the beginning, like baking a cake from scratch. Or you can use a ready-made platform, like buying a cake mix from a store.

Selecting the right chatbot platform is essential. A chatbot platform provides the necessary infrastructure and tools to design, test, and deploy your chatbot seamlessly.

Various chatbot-building platforms cater to different needs, from simple Q&A bots to complex, AI-driven solutions.

Platforms like Dialogflow, Microsoft Bot Framework, and Chatfuel provide visual, drag-and-drop builder tools, making it faster and cheaper to build chatbots.

If you want to save time and money, using one of these platforms can be a good choice.

For beginners, platforms like Chatfuel or ManyChat are intuitive. If you’re aiming for a more customized experience and have some technical know-how, consider Dialogflow or the Microsoft Bot Framework.

Step 3: Design the Conversational Flow

When people talk to your chatbot, it’s a back-and-forth chat. You have to consider the questions people might ask and how the chatbot should answer. Predicting potential user responses is crucial. By anticipating what a user might say, you can design the chatbot to reply appropriately.

For instance, for a pizza delivery chatbot, a user might ask, “Do you have vegetarian options?” The chatbot should be ready with a response like, “Yes, we have a veggie deluxe pizza and a Margherita pizza.”

Also, the chatbot should be ready for different paths in the conversation. If someone says they’re allergic to something, the chatbot should suggest allergy-friendly options.


Always design with the user in mind. Keep responses concise and clear. Offer options through clickable buttons to guide users through the conversation flow.

Step 4: Choose the Type of Chatbot

Some chatbots follow set rules. If a user says A, the chatbot replies with B. This is called a rule-based chatbot. It’s like using a manual to find answers.

On the other hand, AI-powered chatbots understand and learn from what users say. It is a conversational bot that uses natural language processing to simulate human-like interactions, going beyond just scripted replies.

For standard customer support or FAQs, rule-based might suffice. However, if you’re aiming for a chatbot that can handle complex queries, go AI-powered.

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Step 5: Develop and Train

For chatbots made on platforms, the platform often has tools to help the chatbot learn and get better. If you’re making a chatbot from scratch, you’ll need to collect lots of data. The chatbot uses this data to learn.

Continuously update the training data. The more diverse and comprehensive your data set, your chatbot will perform better.


Training data for your chatbot can often be imported from a TXT file, simplifying the setup process. Advanced users might prefer using the command line to import and execute the setup.

Step 6: Ensure Privacy and Security

Storing chat history can be beneficial for refining the chatbot’s future interactions, but ensure compliance with privacy regulations. People value their privacy. If your chatbot asks users for information, follow laws like GDPR.

Always tell users if you’re saving their chat or other details. Have a clear data privacy policy linked from the chatbot interface and ensure data encryption when storing user conversations.

Step 7: Integrate with the Website

Once the chatbot is ready, it needs to be added to your website. This is often done using special tools called plugins or APIs. It’s important that the chatbot works well whether someone is using a computer or a phone to visit your site.

Test the chatbot on different devices and browsers to ensure users have a consistent experience.


Most contemporary website builders offer straightforward methods to add chatbots, either through built-in features, plugins, or easy-to-use APIs that connect your chatbot with your site seamlessly. When selecting a website builder, look for one that offers flexibility in chatbot integration, supporting various platforms and allowing for customizations that match your brand and user needs.

Best Website Builders for Customization Flexibility

ProviderUser RatingRecommended For 
4.6BeginnersVisit Hostinger
4.5Authors & BloggersVisit Squarespace
4.0Cost-Savvy UsersVisit IONOS

Step 8: Test the Chatbot

Before letting everyone talk to your chatbot, test it. Your team can talk to the chatbot and give feedback. You can also let a small group of users try the chatbot and give feedback.


Encourage team members to purposefully try and “break” or “confuse” the chatbot. This helps identify weak spots.

Step 9: Monitor and Optimize

Once the chatbot is live, watch how it’s doing. Are users getting the help they need? Or are they getting stuck? By looking at this data, you can make changes to help the chatbot work better.

Also, use analytics tools to identify conversation drop-off points. These can indicate areas where the chatbot might misunderstand users or provide inadequate information.

Step 10: Update Regularly

Just like apps on your phone need updates, chatbots do, too. As your business changes or offers new things, ensure your chatbot knows about them. Regular updates help the chatbot give users the most recent and helpful information.

Schedule monthly or quarterly reviews of your chatbot’s performance. This ensures it remains up-to-date and continues to meet user needs effectively.

Why Create a Chatbot in 2024?

In business, you must stay updated with the latest trends. In 2023, chatbots have emerged as not just a trend but a necessity for many websites — 1.4 billion people are using chatbots.

But why has their importance grown so much? Let’s dive into the multiple benefits of adding a chatbot to your website.

Benefits of Adding a Chatbot to Your Website

  • Growth and Advancements in AI and NLP
  • Benefits for Businesses
  • Enhancing User Experience
  • Scalability
  • Gathering Insights and Feedback
  • Reducing Bounce Rates
  • Personalized User Interactions

Growth and Advancements in AI and NLP

Artificial Intelligence (AI) and Natural Language Processing (NLP) have progressed greatly.

This means chatbots are smarter and can understand and respond to user queries better than ever before. They can handle complex questions and provide relevant answers quickly.

Imagine a user asking, “Can I return a product after 20 days?”. A modern chatbot can comprehend this and provide the company’s return policy without giving a generic answer.

Benefits for Businesses

Chatbots can save your business both time and money. They can handle multiple queries simultaneously, reducing the need for large customer service teams. Plus, they’re available 24/7, promptly addressing customer queries from different time zones.

Use chatbots to handle frequently asked questions and common issues, freeing up your human customer service team to address more complex concerns.

Enhancing User Experience

Users nowadays expect quick responses. Chatbots answer common questions instantly, making users feel valued and heard. This can improve their overall experience on your website.

If you have an e-commerce site, a chatbot can quickly provide sizing charts or guidelines if a user is confused about sizing.


As your business grows, so will customer queries. Chatbots can handle a large volume of questions without any decrease in performance. This ensures consistent service quality even as traffic spikes.

Regularly update your chatbot’s knowledge base to accommodate new products, services, or frequently asked questions as your business grows.

Gathering Insights and Feedback

Chatbots can be programmed to collect feedback from users. This provides valuable insights into what customers think of your products, services, or website. These insights can be used to make necessary improvements.

After resolving a user’s issue, the chatbot can ask, “Was this solution helpful?” to gather immediate feedback.

Reducing Bounce Rates

When users can’t find what they’re looking for, they leave. Chatbots guide users to the right pages or provide the information they seek, ensuring they stay on your site longer.

Program your chatbot to detect user inactivity or confusion on the site (like if they’re navigating back and forth between pages) and prompt them with a “Can I help you find something?” message.

Personalized User Interactions

Chatbots use user data (with permission) to provide personalized recommendations or information, making the user’s interaction feel tailored to their needs and preferences.

For a returning customer in an online bookstore, the chatbot might say, “Welcome back! You might enjoy this new thriller based on your last purchase of a mystery novel.”

Limitations of Chatbots

Chatbots have brought many advantages to websites and businesses, making user interactions smoother and more efficient. However, like all technologies, chatbots have their limitations. Let’s dive into some of these constraints.

  • Limited Understanding
  • Lack of Emotional Intelligence
  • Dependence on Data
  • Can’t Handle Complex Queries
  • Potential for Errors
  • Lack of Personal Touch
  • Security Concerns
  • Maintenance and Updates

Limited Understanding

While chatbots can handle many queries, they don’t understand context like humans do. For example, if a user makes a spelling mistake or uses slang, the chatbot might get confused and not provide the right answer.

Lack of Emotional Intelligence

Chatbots don’t have feelings or emotions. They can’t detect when a user is upset or frustrated, which sometimes worsens situations if a user already has a problem.

Dependence on Data

Chatbots rely on the data they’re given. If you haven’t trained them with the right information or if there are gaps in their knowledge, they won’t be able to answer user questions correctly.

Can’t Handle Complex Queries

While chatbots are great for answering simple and common questions, they might struggle with more complex issues. Users with unique problems might need to speak with a human.

Potential for Errors

If there’s an error in the chatbot’s programming or data, it might give out wrong information. This leads to confusion or misinformation for users.

Lack of Personal Touch

Some users prefer human interaction, especially for sensitive topics. Chatbots can’t replace the human touch or understanding that comes with person-to-person conversations.

Security Concerns

Like all online tools, chatbots can be vulnerable to hacks or misuse. If not properly secured, they might be used to gather user data without permission.

Maintenance and Updates

Chatbots need regular updates to their knowledge base. If you don’t update them, they might provide outdated information to users.

Chatbot Use Cases and Examples

Chatbots have found a place in a variety of industries and functions. Their adaptability and efficiency make them suitable for diverse tasks. Let’s explore some common use cases along with real-world examples.

Customer Support

They are used in handling common queries, troubleshooting issues, and providing instant customer responses.

Many e-commerce websites use chatbots to assist customers in tracking their orders. For instance, a user can ask the chatbot, “Where’s my order?” and receive an immediate update on the shipment status.

Sales and Product Recommendations

Chatbots assist customers in product selection based on their preferences or previous purchases.

A fashion retailer’s chatbot might ask questions about a user’s style preferences or the occasion they’re shopping for and then suggest relevant clothing items.

Booking and Reservations

Many firms automate the process of making reservations or booking tickets using chatbots.

For example, many airline websites now have chatbots that help users book flights, offering options based on destinations, dates, and seat preferences.

Feedback Collection

Chatbots are also useful in gathering customer feedback about products, services, or their overall experience.

After a customer service interaction, a chatbot might ask the user, “Were you satisfied with the help you received today?”

Information and FAQ

This is the most common use — providing quick answers to frequently asked questions or offering information on specific topics.

University websites have chatbots to assist prospective students. When a student asks, “What courses do you offer in computer science?”, the chatbot provides a list.

Banking and Financial Assistance

The use case in banking helps users with account inquiries, transaction details, or financial product information.

A bank’s chatbot might assist users in checking their account balance, recent transactions, or even the interest rates for different types of loans.

Healthcare Assistance

Chatbots provide general health information, schedule appointments, or offer medication reminders.

Healthcare Assistance chatbot

A hospital’s chatbot might help patients book appointments with specialists, or a health app might use a chatbot to remind users to take their medications.

Entertainment and Engagement

You can use chatbots to engage users through games, quizzes, or interactive content.

Some brands use chatbots during marketing campaigns where users interact with the chatbot to participate in quizzes and win prizes.

Learning and Development

Chatbots assist users in learning new topics, languages, or skills.

For example, language learning apps use chatbots to simulate conversations, helping learners practice a new language in real-time scenarios.

Best Practices for Chatbot Design

Designing an effective chatbot goes beyond just programming and integration. The design, in terms of its functionality and user experience, plays a pivotal role in ensuring the chatbot meets its objectives. Here are some best practices to keep in mind:

  • Define Clear Objectives: Before diving into design, define what you want the chatbot to achieve. Whether handling customer queries, making product recommendations, or collecting feedback, the design should cater to these objectives.
  • Simplicity Is Key: The user interface should be clean and intuitive. Overcomplicating things can deter users. Avoid too many options or buttons. Guide the user step-by-step to ensure clarity.
  • Human-Like Interaction: Though a bot, it shouldn’t feel robotic. Use natural language and a friendly tone to make interactions more pleasant. Personalize greetings or use commonly used phrases to make conversations feel genuine.
  • Provide a Way Out: Always have an option for users to connect with a human representative or to exit the chat if they feel stuck. Incorporate prompts like, “Would you like to speak to a human?” in scenarios where the chatbot struggles.
  • Continuous Learning and Iteration: Regularly update the chatbot based on user feedback and interactions to improve efficiency. Utilize analytics to identify common points where users drop off or face confusion.
  • Transparency: Users should be aware they’re interacting with a bot and not a human. This sets the right expectations. Begin interactions with a simple statement like, “Hello, I’m [Bot Name], here to assist you.”
  • Error Handling: Mistakes or misunderstandings will happen. Design your chatbot to handle errors gracefully, offering users a way to rephrase or seek help. Instead of saying, “I don’t understand,” the chatbot can suggest, “Did you mean…?” or offer related options.
  • Optimize for Multiple Platforms: Ensure the chatbot design is responsive, catering to users on desktops, tablets, and mobile devices. Regularly test the chatbot on different devices to ensure consistent performance.
  • Limitations Disclosure: Be upfront about what the chatbot can and can’t do. It manages user expectations and reduces potential frustration.
  • Feedback Collection: Seek feedback about the chatbot’s performance and user experience. After an interaction, prompt users with a simple question like, “Was this chat helpful?”

Tips for Improving Chatbot User Experience

Like any tool, a chatbot’s efficiency will be determined by its design and user experience. To truly tap into their potential, refine their user experience (UX). Here are some tips to enhance the chatbot UX:

  • Contextual Understanding: Go beyond keyword recognition; interpret user intent. For instance, when a user inquires, “How’s the weather?”, they might be looking for a current weather update or asking about future forecasts. A good chatbot will probe gently to discern this context.
  • Speed and Responsiveness: Ensure quick chatbot responses to retain user engagement. Delays, even if they’re just a few seconds long, can lead to user impatience and drop-offs.
  • Personalization: Use past interactions or data to tailor conversations. For instance, a chatbot on an e-commerce site might greet a returning user with, “Welcome back! Looking for more running shoes?”
  • Guided Conversations: Provide clickable options or suggested questions for smoother interactions.
  • Feedback Mechanism: Offer a way for users to provide feedback post-interaction.

How Much Does It Cost to Develop a Chatbot?

The cost to develop a chatbot varies widely based on several factors.

Simple rule-based chatbots can be inexpensive, costing a few hundred to a few thousand dollars.

However, advanced AI-powered chatbots that require sophisticated natural language processing can range from tens to hundreds of thousands of dollars. Factors influencing cost include the platform chosen, complexity, customization, and whether you’re using in-house developers or outsourcing.

Here is a breakdown:

Cost CategoryEstimated Range
In-house Development
  • Developer: Approx. $82,585/year
  • Designer: $33,000 – $76,000/year
Plans from Chatbot Builders
  • Regular: $0 – $100/month
  • Advanced: $15 – $500/month
  • Business Custom: $600 – $5,000/month
Hiring an AgencyTypically, $1,000 – $5,000 monthly

What Are the Primary Tools and Platforms Available for Chatbot Development?

The rise of chatbots has led to the development of tools and platforms that simplify their creation and integration. These tools can be broadly categorized based on functionality, user proficiency, and the platform on which they’re primarily used.

Here’s an overview of some of the primary tools and platforms available:

  1. Dialogflow

Owned by Google, Dialogflow facilitates the creation of conversational interfaces for websites, mobile applications, and various popular messaging platforms.

It’s known for its natural language understanding capabilities, allowing developers to design rich conversational experiences.

  1. IBM Watson Assistant

IBM Watson Assistant is a part of IBM’s suite of AI products and services. It’s a highly advanced tool for building conversational interfaces, or chatbots, for various applications and platforms.

Watson Assistant can be deployed across various channels like websites, messaging platforms, mobile applications, and IoT devices.

  1. Microsoft Bot Framework

A comprehensive offering by Microsoft, the Microsoft Bot framework provides the tools required to build, test, and deploy intelligent bots that connect across various channels, from Skype to Facebook Messenger.

  1. Rasa

Rasa is an open-source machine-learning framework for building AI-powered chatbots. With Rasa, developers can build context-aware chatbots with more natural conversations.

Are There Pre-Built Chatbot Templates That I Can Use?

Yes. Many chatbot development platforms recognize the need for ready-made solutions to common chatbot use cases. Thus, they offer pre-built templates.

These templates significantly speed up the development process, especially for businesses that may not have the resources or time to build a bot from scratch.

Pre-built chatbot templates serve multiple purposes:

  • Speed: They enable rapid deployment by providing a foundation to build.
  • Best Practices: These templates often incorporate industry best practices, improving the bot’s effectiveness and user experience.
  • Customizability: While they offer a starting point, they are usually customizable, allowing you to tweak the bot to your specific needs.

Expert Tip: While templates provide a solid foundation, customize them to align with your brand’s voice, style, and specific needs. A one-size-fits-all approach can make the chatbot seem impersonal or out of touch. Tweaking dialogues, adding brand-specific content, and refining user paths significantly enhance user experience.

What Potential Challenges Should You Be Aware of When Creating a Chatbot?

Creating a chatbot is a strategic move to streamline communication, improve customer service, or automate tasks. However, it comes with its set of challenges. Knowing these challenges will help you plan and ensure the chatbot’s effectiveness.

Understanding User Intent

Even with advancements in Natural Language Processing (NLP), determining user intent remains a hurdle. Misunderstanding user queries can lead to incorrect responses and frustrate users.

Tip: Regularly analyze user interactions and refine the chatbot’s understanding. Using platforms with sophisticated NLP can also help.

Managing Expectations

Users may expect the chatbot to perform tasks beyond its capabilities or get frustrated when they realize they’re not speaking to a human.

Tip: Communicate the bot’s purpose from the outset and set boundaries regarding its capabilities.

Multichannel Consistency

If your chatbot is deployed across multiple platforms (e.g., website, Facebook Messenger, WhatsApp), ensuring consistent performance and user experience can be challenging.

Tip: Opt for platforms or tools that offer integrated solutions for multichannel deployments.

Handling Complex Queries

While chatbots can handle various questions, they might struggle with complex or multi-layered queries.

Tip: Implement a seamless handover protocol where users can be directed to human agents if the query is beyond the bot’s capabilities.

How Do I Test the Effectiveness and Accuracy of My Chatbot?

Testing the effectiveness and accuracy of your chatbot is crucial for ensuring it meets user expectations and delivers value.

Evaluating its performance regularly ensures it remains a valuable asset. Here’s a comprehensive guide to testing your chatbot:

  • Start with Beta Testing: Before a full launch, deploy your chatbot to a select group of users to gather initial feedback.
  • Scripted Conversations: Create a set of predefined conversations or scenarios to test how the chatbot responds. These should cover the most common interactions the chatbot will encounter.
  • User Satisfaction Surveys: After interactions, prompt users to rate their experience or provide feedback.
  • Response Accuracy Analysis: Regularly review a sample of chatbot conversations to evaluate how accurately it responds to user queries.
  • Fallback Rate Monitoring: Measure how often the chatbot defaults to its fallback response (e.g., “I’m sorry, I don’t understand”). A high fallback rate can indicate problems with the chatbot’s comprehension or scope. When the chatbot can’t answer a query, redirect the user to a human agent for more specialized assistance.
  • Speed and Performance Testing: Ensure the chatbot responds quickly and performs well under high user volumes.

How Do Chatbots Handle Multiple Languages or Dialects?

Chatbots use the Natural Language Processing (NLP) engine. Leading platforms like Dialogflow, IBM Watson, and Rasa support multiple languages, enabling developers to design chatbots that can understand and interact in those languages.

Chatbots can also be programmed to automatically detect the user’s language based on their input and switch to that language for subsequent interactions.

For each supported language, the chatbot has a corresponding set of responses. This ensures that interactions remain contextually relevant and culturally appropriate.

For chatbots that don’t natively support a particular language, they are integrated with translation APIs like Google Translate. The chatbot then translates user input to its primary language, processes it, and then translates the response back to the user’s language.

How Can I Measure the Success or ROI of My Chatbot?

A successful chatbot enhances user experience and contributes positively to business goals. Here’s how you can measure the success and ROI of your chatbot:

  • User Engagement Metrics: Monitor how frequently users interact with your chatbot, the duration of each interaction, and the number of messages exchanged. High engagement might indicate the bot is providing value, but ensure it’s not because users repeatedly ask the same questions or face issues.
  • Conversion Rate: For chatbots designed for sales or lead generation, track the percentage of users that complete a desired action, such as making a purchase or signing up. If the conversion rate is low, consider refining the chatbot’s call-to-action prompts or streamlining the user journey.
  • User Satisfaction Surveys: Post-interaction, prompt users to rate their experience or provide feedback. Regularly review feedback for insights on areas of improvement and further tailor the chatbot experience.
  • Cost Savings: Calculate the savings from reduced workforce in areas like customer support, where the chatbot handles queries that would otherwise require human intervention. Factor in the chatbot’s development, maintenance, and training costs to get a clear picture of net savings.


Chatbots are a powerful tool for businesses, enhancing user experience, streamlining operations, and driving growth.

But like any tool, it’s essential to set them up correctly and check how well they work. You can ensure you’re getting the most from them by understanding how to design, test, and improve chatbots.

Dive deeper into our resources on the best Website Builders and best Web Hosting to ensure your chatbot has the perfect home.

Next Steps: What Now?

  • If you’re keen to explore further, read about the ins and outs of website design ideas for every niche. Understanding design can complement your chatbot integration.
  • As you integrate a chatbot, remember the broader user journey. Learn more about what is UX design is and how it revolutionizes user experiences.
  • If you’re in the early stages of website development, consider our top picks for website builders for beginners.

Learn More About Website Building

Frequently Asked Questions

How can I build my own chatbot?

You can build a chatbot using various platforms like Dialogflow, Chatfuel, or Microsoft Bot Framework. These platforms offer tools and templates to create chatbots without deep coding knowledge.

How do you make a chatbot for free?

Several platforms offer free tiers or trial versions, such as ManyChat and Chatfuel. These allow basic chatbot creation without any initial costs. Yes, you can also create a chatbot for free using various open-source platforms. Rasa is a popular open-source option that allows you to build sophisticated AI chatbots. Other options include BotPress and ChatterBot.

Can I create my own AI chatbot?

Yes, you can easily develop AI-powered chatbots with platforms like IBM Watson or Rasa. These bots use machine learning to understand and interact with users.

Are chatbots easy to build?

Building a basic chatbot is straightforward with modern tools. However, creating advanced chatbots with AI capabilities requires more time and expertise.

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