To improve website traffic is a goal of many businesses. Increased website exposure can lead to many positive things for a business. It can enable them to rank high on search engines, be an authority in their niche, or get their products or services to be seen by their market.
However, increasing website traffic is easier said than done. A lot have tried but have not seen substantial results. Misinformation is widespread on the internet and may cause more harm than good to your website.
This article aims to help you with your goal of improving website traffic in 2022. Listed below are tried and tested strategies that have worked for several years already. Additionally, I’ll be adding fresh strategies that will come in handy to achieve this goal of yours.
1. Improve your website design and navigation
What you first want to do is to make sure your website design is appealing. You don’t want your website to be looking too simple like it was created in the early 2000s. You want it to have a modern design that gives out a sense of professionalism and serves an international market.
Next would be the website navigation – make sure that going through your website is easy. The navigation process shouldn’t be hard and confusing. A good rule to follow is that your website visitor should be able to find what they’re looking for in two to three clicks.
Now you might question how this can help in improving your website traffic? If people see that your website is professional-looking, that could help them remember it. This is important since people see hundreds of websites every day and only remember a couple.
Plus, if your website provides quality content and it’s easy to navigate, then you’re increasing the chance of those people going back to your website because not only did you provide what they were looking for, but they were able to find it out in just a few clicks.
Setting up your website to look great and easy to use should be the first thing you do because the strategies below will make people visit your website. There’s no use in funneling people to your website if it’s not appealing and it’s hard to navigate. So, fix this, and then you’re good to go!
If you have no experience in website building, hire an in-house or remote developer. It’s good to invest in a professional since a website is an important aspect of your brand or business.
2. Perform keyword research
Performing keyword research is one of the oldest tricks in the book. You can see marketing gurus and websites always suggest this to their audience to improve website traffic. It has been suggested for many years for one reason: it simply works.
Keyword research is researching popular search terms that people type in search engines. The phrases or words that people put on Google’s search bar are considered “keywords”. Examples of these could be “ReactJS developers,” “new CRM solutions,” “best website hosting,” “top cloud management systems,” etc. The list of keywords could be in the number of millions.
Once you have the keywords, you will use them in your article. It would be present in your title, content, and meta tags. You incorporate the keyword on those aspects of your content for SEO purposes.
Spreading those keywords organically and naturally will make search engines understand that you’re talking about that certain topic. And once the search engine sees that your content is relevant to that keyword and has gotten substantial website traffic, it might just place your content on the first page of its search results.
Businesses or personal websites perform keyword research because they want to create content that people search for. They want to provide value to their audience by answering their questions and giving relevant information to their queries.
3. Curate an attention-grabbing title for blogs
Titles are what people see first when it comes to your written content. When they go on Google, your title appears first. The title is seen first when you distribute your content on your marketing channels. This means that before your audience gets to read your whole content, the title is what grabs their attention.
If your title is dry and doesn’t pique the interest of your people, your website will never reach your desired numbers because it’s not interesting enough that people would want to click on it. To help you with this particular strategy, here are some tips you can follow:
Insert the keyword as naturally as possible
Relevant and popular keywords are important because these are the terms or phrases your audience is searching for. You include them in your title because you’re trying to say that your content provides the answer to their search queries.
Include the current year
Including the current year in a title shows that your content is updated. When searching for information in Google, we always want the most up-to-date answers, especially if we search for time-sensitive information.
For example, if you are looking for marketing strategies, you know that these things have changed throughout the years. So if you see a title like “9 Marketing Strategies To Use In 2022”, it tells you that the strategies listed there are compatible with today’s marketing landscape.
A title that’s too general will underperform compared to a title that’s specific and answers a question. If your title is too broad, this won’t get any attention to your website. It won’t be as appealing compared to a specific title.
Notice how most suggested websites by Google contain specific or talk about a certain topic. This is because people are drawn to such titles and will produce more traffic to the website.
For example, if you’re in the Human Resource niche, make sure to talk about specific topics like skills gap analysis and project management methods like agile project management. If you’re in all things tech news, write topics on specific coding assessments, languages, use a coding strategy, etc.
Don’t be too general with your topics; go deeper and talk about those things. It will surely pique the interest of any reader, especially if the reader isn’t knowledgeable of the topic.
4. Create quality content that your audience will love
If you’ve been in the digital marketing space for some time already, I’m sure you’ve read this suggestion. But to some who are not familiar with quality content, it’s a type of content that people will value and bring positive benefits to the website.
Quality content is relative. People from different niches love to read about different topics. So if you’re aiming to improve your website traffic, make sure to know what your audience wants – that way, you can create quality content for them.
One way to make sure you’ve created quality content is to put yourself in the shoes of your audience and read the post. After reading the content, ask yourself whether you’ve learned something from it or did it answer any question. Doing this makes you objectively see if the post has provided value for your readers.
Quality content will always provide value for people like those knowledge base articles would. Providing value will help the reader improve; it has answered their questions or given them the information they’ve been searching for.
Once the people in your market see that you’re a website that brings valuable information to the industry, you will see your website traffic slowly increasing. This steady rise in numbers is the result of achieving quality content.
5. Make your website mobile-friendly
This is an aspect of a website that’s usually overlooked by many. WebFx mentioned that 74% of people are more likely to return to a website if it is mobile-friendly. Plus, if you’re not making your website mobile optimized, there’s a good chance you’re missing out on a big chunk of your audience.
Statista reported that mobile accounts for approximately half of the web traffic worldwide. This will only increase in the years to come. So make sure your website is mobile-friendly to also capture the traffic of mobile and gadget users.
Additionally, people nowadays navigate the internet through their mobile phones and gadgets. They scroll through social media using these things. So this means that making your website mobile-friendly is a must. To increase the chances of you attaining the traffic figure you want, this shouldn’t be a debate.
To further help you with this process, here are some tips to make a mobile-friendly website.
6. Polish your social media game
Social media is where your audience hangs out most of the time. You just need to determine which app they spend most of their time on. If they’re on Twitter, you need to have a following there. If they are on Facebook, make sure to be active on that platform.
Where most of your audience or prospects are, you need to be on that same platform. You need to create a presence there so your audience and prospects will see you. This will give your website more exposure to people.
To really use social media effectively and bring positive benefits to your website, you need to have a good marketing plan. You should be able to convince your audience that the link on your posts is worth clicking.
So make sure to create an engaging social media post that your audience will be hooked. Here are some tips on how you can do it:
- Make it relatable
- Don’t make it too short and long
- Use an image or video to capture the attention
- Play with emotions
- Add a bit of humor if necessary
- Start with a question
- Insert some statistics
You could also get more engagement in your social media when an influencer or a big publication mentions your website, products, or services. This will convince people that you are legitimate and what you sell is loved by many.
But aside from building a presence and creating engaging posts, you also need to have a strategy in connecting with people. Social media platforms are created for people to socialize digitally, and it is something you need to do if you’re a business or a personal brand.
Talk to them on these platforms. Ask how they’ve been, what’s their take on your product, wish them well, or just engage with their posts. This is what some brands miss out on when they’re on social media. They think those platforms are just for marketing distribution and have forgotten to talk to their audience.
7. Improve email campaign strategies
Some have completely forgotten how powerful email campaigns are. They think that email is dead because it has been used for decades already, but statistics show that this idea is far from the truth.
Here are some interesting statistics that show how thriving the email industry is:
- By 2025, the email industry figure is set to grow to 4.6 billion users
- 333.2 billion emails are expected to be sent and received in 2022
- For every $1 you spend on email marketing, your average return is $42
- 9 out of every 10 marketers use email marketing to distribute content
- 81% of small businesses rely on email as their primary customer acquisition channel
- 49% of consumers said that they like to receive promotional emails from their favorite brands
- 81% of B2B marketers say that their most used form of content marketing is email newsletters
- 80% of professionals use email marketing to drive customer acquisition and retention
- Email open rates from mobile devices have grown more than 100% since 2011
- 79% of B2B marketers find email to be a successful marketing channel
Given the excellent numbers behind email marketing, it still shows that email campaigns are still effective and relevant in today’s time. It’s used for cart abandonment emails, promotional purposes, and client retention.
8. Mix up your content
It’s always better to mix up the content you’re producing. You can distribute written and video content to cater to the audience who likes to read and is engaged when watching videos.
Mixing up your content is also good since you can explain or market your website differently. You can be creative with your video content and be in-depth with your blogs. Switching it up once in a while will continue to hook your audience and engage them with your content.
You can incentivize them if they go to your website to be more creative. This will surely increase traffic since people love prizes, especially if it doesn’t require much effort. This tactic is used when websites want to increase their email list, bump their following count on social accounts, and improve engagements on their posts.
9. Guest posting
Another tried and tested way to improve website traffic would be through guest posting. Guest posting, sometimes called guest blogging, is writing for another website. This initiative is done to boost awareness for the author. It allows the guest blogger to present their knowledge to a new audience.
If you have done a great job as a guest blogger, you would be increasing your network and audience count. Readers would be further interested in what you have to say and search for more content if they find you valuable. The effort of guest posting is all for improving your website traffic and getting your brand or your website out there to the people.
10. Contact influencers
Never underestimate the traffic that an influencer can bring to a website. This initiative has been a growth hacking strategy used by businesses to get more exposure to their target market. Plus, it’s a new yet cheaper way of promoting things online.
So if you’re planning to do this, make sure to pick an influencer that caters to your target market or has a brand in a niche you operate in. When these people hear or read that their favorite influencer is telling them to check a brand or website out, there’s a high chance that they will do it. That is how powerful influencers are when it comes to their fanbase.
The deal you’ll have with the influencer will vary. Some businesses and influencers agree on free products, while others pay the influencer before the promotion. Whatever the agreement you’ll come up with will depend on the negotiation of both parties.
The journey to improve website traffic is a long one. There will be challenges and other roadblocks along the way. However, once you pass through all the hardships, you will reap the benefits and ultimately see your website traffic increasing.
The strategies above may not yield great results overnight, but they will surely build a strong foundation. By doing the tips mentioned here, you’re on the right path to getting more people to see your website.
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