How to Write a Blog Post that Converts: Writing for the Web

Final: How to Write a Blog

A blog is among the best ways to connect with your target audience on the web. But, how do you write a blog that attracts readers’ attention and converts?

This article will give you an overview of how to write a blog and optimize it for high conversion. We discuss how to track metrics, analyze content performance, identify areas for improvement, and promote your blog across various channels.

However, if you’d like to create your blog first, get Web Hosting from our list of the best web hosting providers and get started!


Key Highlights

  • It’s important to understand your blog’s purpose and target audience before you start writing
  • The best blog topic is one that speaks to and adds value to your readers
  • Headlines can make or break your entire blog
  • The best blog posts are engaging and SEO-optimized to attract a larger audience
  • Long-tail keywords help blogs rank higher and bring in more traffic
  • It’s important to choose the right platform on which to publish and promote blog posts


Step 1: Define Your Blog’s Purpose And Audience

The first thing to do before starting a blog is to define your blog’s purpose as well as your target audience.

Blog Purpose

Start by asking why you want to start a blog. What do you want your blog to achieve? Do you want it to inform, entertain, or educate? What content will you share?

Are you creating a personal blog for fun or trying to promote a business or product? Answering these questions will help give shape and direction to your blog.

Blog Audience

Once you know the purpose of your blog, it’s time to identify your target audience. Who would benefit from learning about the topics you’ll be sharing? What are their interests and deepest needs, and how will your blog help solve their problems?

Knowing who will be reading your content can help you tailor it in a way that resonates with them. It will also help you write in a style and tone that easily connects with them and keeps them interested in your content.


Step 2: Choose a Blog Topic

Choosing a blog topic is one of the most important parts of blogging. A good blog topic should be interesting, informative, and relevant to your target audience.

Here are the steps to follow when choosing the perfect topic for your blog.

1. Brainstorm Ideas

The first step is to brainstorm ideas. Jot down anything that comes to mind related to your niche or industry. Think about questions that people ask you frequently or topics that have been trending recently in your industry.

2. Research Your Niche

Once you have some ideas, it’s time to do some research. Look up trending topics related to your niche and see if you can take any unexplored angles.

Also, analyze posts from competitors’ blogs in your industry and see which ones have been successful. This will give you an idea of the kind of content that resonates with readers and help you pick a profitable niche angle for your blog posts.

3. Narrow Down Your Choices

Once you’ve researched and identified potential topics, it’s time to narrow down your choices.

Before choosing a topic, consider its potential to engage the audience, SEO optimization potential, how much competition it has, and how timely it is. Prioritize and eliminate topics that don’t look so promising for your niche.

4. Choose a Low-Volume Keyword to Optimize For

Finally, ensure you pick a low-volume keyword that not too many people are searching for. This will lower the competition and increase your chances of ranking high on search engines like Google and Bing.

Also, consider long-tail keywords and ensure they have high relevance to your target audience.


Step 3: Write a Great Headline

Final: How to Write a Blog

Your headline is the first thing potential readers will see before reading your blog. It’s what determines whether someone clicks on your post or not.

Here are some tips on creating headlines that grab your reader’s attention and encourage them to read more.

1. Use Powerful Words

An effective headline should include powerful words that grab the reader’s attention. Use words that evoke emotions or convey authority, such as “amazing, incredible, essential, best, simple, etc.”

These words help you connect instantly with your readers and encourage them to read past the headline.

2. Keep It Short and Sweet

Keep your headlines short and sweet, so they don’t get too wordy or confusing.

Try to keep them under 10-12 words and go straight to the point without giving too much away. Your goal is to lure people in with a catchy phrase, not give away all the details of your post.

3. Include a Number

Adding a number to your headline can also help make it stand out.

For instance, instead of just saying “Reasons Why You Should Start a Blog,” you can say, “7 Amazing Reasons You Should Start A Blog Today”.

People are naturally drawn to numbers because they provide structure and clarity when reading something lengthy.

4. Make It Relevant

Finally, ensure whatever you write in your headline is relevant to what’s actually in the post.

Don’t give false promises or mislead readers— this will end up hurting you. Keep it honest and accurate, so people don’t feel misled after clicking on your article.


Step 4: Create an Outline

Before you start writing a blog, it’s important to create a content outline. This will act as a framework to guide you on the main point to include in your blog post as well as the blog length.

Outlines also save time and help you stay focused on the topic while writing.

Here is what an effective blog outline should look like:

H1: Blog Title

Your blog should start with the title or the main headline. As discussed above, it’s what your readers will see first and make them decide whether to read your post or not.

H2: Introduction

The title is followed by the introduction, which gives a brief overview of the main points of the blog post. It also states the blog’s purpose and why it’s relevant to the target audience.

H2: Topic 1

The first topic should be the main point of your blog post. This is where you will develop your argument or provide information about your main topic. Ensure you back up your claims with supporting data, evidence, or examples.

H2: Topic 2

This is where you introduce the second main topic of your blog. Ensure it relates to the first point and provide additional information or evidence to support your claims. Your advice and tips should be practical and actionable to your readers.

H2: Topic 3

The third topic should be the final related point that supports the main point of your blog post. Like the first two topics, it should be relevant, actionable, and backed with supporting data or examples.

H2: Conclusion

The conclusion is where you summarize the main points covered in the body of the blog post. It should also leave readers with something to think about or some action to take.

H2: Call to Action

After reading your blog post, what do you want readers to do? A call-to-action (CTA) is a statement or question that encourages your readers to take some kind of action.

Some common CTAs that people use in blogs include:

  • Sign up for our newsletter
  • Learn more about our product
  • Leave a comment
  • Follow us on social media
  • Subscribe to our channel

Your CTA should be relevant to the content of your blog post and let the reader know how it benefits them.

H2: About the Author

The last thing you’ll want to include in your blog is a brief author bio, which includes a little background information about you and what you do.

If you’re writing for a company or doing a guest post, an author bio can help readers know a little about you. You can also include links to your website or social media accounts to enable them to connect with you and learn more about you.


Step 5: Write Engaging and SEO-Friendly Blog Posts

Final: How to Write a Blog

Writing engaging blog posts that are also optimized for SEO can be a daunting task. Many bloggers struggle to achieve both goals and end up with lackluster content.

How can you write SEO-friendly blog posts that will attract your audience and increase blog readership?

Here are some tips on how to do this:

1. Choose a Relevant Topic

When choosing a topic for your blog post, ensure it’s relevant to your audience’s interests.

You don’t want to write about something that will neither capture their attention nor pique their curiosity. Doing topic research before writing will ensure your post is relevant to your readers.

2. Craft a Compelling Headline

Your blog headline should be informative and attention-grabbing to make readers want to read more. If you need help coming up with a good headline, try using an online headline generator or brainstorming with friends.

3. Use Subheadings

Subheadings are a great way to break up long chunks of text into smaller, more manageable pieces.

They also allow readers to quickly scan through your post if they don’t have time to read word-by-word. In fact, recent statistics show that 73% of people only scan through blog posts while only 27% read word-by-word.

Always organize your blog into descriptive, keyword-rich subheadings to help readers navigate and improve SEO.

4. Write for Your Audience

It’s always important to keep your audience in mind when writing a blog post. Ask yourself what information would be helpful for them. What questions might they have about the topic?

Write with the aim of providing solutions to your reader’s pain points and adding value to them. Also, write your blogs in a conversational tone that speaks directly to your readers.

5. Use Visuals

Visuals like images, videos, infographics, etc., help break up large blocks of text and make it easier for people to digest information. When writing, incorporate relevant, high-quality visuals strategically within your text.

Visuals also encourage readers to explore other pages on your website, which helps to reduce the bounce rate. Remember to include alt tags and captions for SEO.

6. Optimize for SEO

To increase visibility and get more people to read your blog, it’s important to optimize it for SEO. This means incorporating keywords into strategic places throughout the post.

Also, ensure your main keyword appears in the:

  • Main headline
  • Title tag
  • Meta description
  • Image tags and captions
  • Image alt texts
  • Blog post URL

Remember to include internal and external links so search engines can easily crawl and find your blog pages.

7. Provide Value

Readers will only return to your blog if they get enough value. It will also give them a reason to subscribe to your blog so they don’t miss any valuable content.

Therefore, ensure your blog post provides practical and actionable advice that answers all their queries without leaving gaps. Use case studies, personal stories, and real-life examples to make your content more valuable and relatable.

8. Edit and Proofread

Once you have finished writing your blog post, take time to edit and proofread before hitting ‘publish!’ This will help you identify and correct typos, spelling, punctuation, and other grammatical errors.

You can also have someone else review it to help you spot errors you may have missed. In the end, you’ll have a clear, accurate, and high-quality piece to publish.


Step 6: Write Your First Draft

Now that you’re ready to start writing, you’re looking at a blank page (or screen) and have no idea where to begin. Sounds familiar?

To write a good blog post, you’ll start by creating the first draft, which is often messy and unpolished.

Here are the practical steps on how to write your first draft:

1. Start With an Outline

Trying to write a blog post without an outline is like trying to build a house without a blueprint. You might do it to the end, but the results will probably be messy and structurally unsound.

So, before you start writing, take time to create an outline using the tips discussed in step 4 above.

2. Write Freely

Once you have your outline, you can start writing. At this stage, write freely without worrying about grammar, punctuation, or whether your sentence structures are correct.

Just get your thoughts down and ensure your cover all the sections in the outline. You’ll have enough time to edit and revise later.

3. Use Your Voice

One of the best things about blogging is that it allows you to share your unique voice with the world. So, don’t be afraid to let your personality shine through your writing!

You can also include personal stories, humor, and funny anecdotes in your posts. Be yourself and write in a conversational tone to make your posts more relatable to your readers.

4. Provide Value

Your blogs don’t need to be earth-shattering or groundbreaking to be successful. The truth is that even the simplest blogs can be successful as long as they provide value to the reader.

Whether you’re teaching them how to do something, sharing a helpful resource, or just making them laugh, as long as your post offers some value, people will keep coming back for more.

5. Be Specific

It’s important to be specific when writing a blog post. Include concrete details and specific examples whenever possible.

Avoid general statements that add no value or are unrelatable to your audience. Vague statements like “just do what works for you” may sound good, but they don’t provide any valuable information.

6. Edit and Revise

Once you’ve finished your first draft, you can now go back and proofread, edit, and revise for more clarity. This is where you correct any errors in spelling, punctuation, grammar, and sentence structure.

Ensure all your points are clear and accurate and everything flows smoothly. Also, ensure the text is well-organized and easy to read.

Fortunately, editing software like Grammarly makes text editing easy and less time-consuming.

7. Get Feedback

Finally, you can get feedback from someone else before publishing your blog—preferably someone who knows something about blogging.

Ask them if they found the post engaging, informative, and well-structured, and use their feedback to improve it.


Step 7: Publish and Promote

Once you’ve written, edited, and polished your blog post, it’s ready for publishing. And after publishing, you’ll need to promote it so more people can find and read it.

Here are a few things to keep in mind about publishing and promoting your blog post:

  • Publish on the Right Platform

One of the most important things is to ensure you’re publishing your content on the right platform.

If you have a website or blog of your own, then you’re ready to do. However, if you don’t have one yet, you can pause and create one first.

WordPress is one of the best blogging platforms people use online. Not only is WordPress easy to use, but also gives you control over your blog’s look and feel.

To use WordPress for blogging, you need to register a domain name and get WordPress hosting before you can start building your blog.

  • Share on Social Media

Once you’ve published your blog post, it’s time to start promoting it! One of the best ways to do that is by sharing it on social media.

Share your post on all the major social media platforms— Facebook, Twitter, LinkedIn, and Instagram to reach a wider audience. Don’t forget to add engaging captions, relevant hashtags, and images to encourage people to share your content.

If you have a budget, you can also try using paid social media advertising to give your post an extra boost.

  • Reach Out to Influencers

Another great way to promote your blog post is by reaching out to influencers in your industry to share it with their audience.

This can be a little tricky because you don’t want to come across as spammy or pushy.

But if you personalize each message and clarify why the influencer’s audience would be interested, you’re more likely to get their attention. Alternatively, you can offer them something like a free product trial in exchange.

  • Engage With Readers

Finally, once people start reading your blog post, take time to engage with them in the comments section.

Thank them for taking the time to read your content and answer any questions they might have.

Also, take time to gather feedback (even negative feedback matters) and use it to improve your content in the future. Engaging with your readers will help you build relationships with them and earn a loyal readership.


Step 8: Analyze Your Blog’s Performance and Make Improvements

As a blog owner, it’s important to periodically analyze your blog’s performance and identify areas for improvement.

This will help you make important changes and have a clear content strategy to help you achieve your goals. How do you analyze your blog’s performance?

1. Define Your Goals

Start by defining your performance goals! Set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your blog and ensure they align with your business objectives and audience’s needs.

For instance, one of your goals can be ‘To get 1000 subscribers in the first 3 months.’

2. Track Your Metrics

To assess your blog’s performance, you need to track key metrics. Some of the most important metrics to track include:

  • Pageviews
  • Unique visitors
  • Time on site
  • Bounce rate
  • Conversion rate

Monitoring these metrics regularly and identifying trends will help you identify room for improvement. You can track your blog metrics using tools like Google Analytics and SEMrush.

3. Analyze Your Content

Once you’ve tracked your metrics, it’s time to analyze your content. Which posts are performing well? What topics are most popular with your audience? What type of content receives the most engagement?

This information will help you better understand what works best and what you need to change to suit your audience’s needs.

4. Analyze Your Audience

In addition to analyzing your content, it’s also important to analyze your audience. Who is reading your blog? Where are they from? What interests them? What are their needs and preferences?

You can use social media surveys, questionnaires, and interviews to gather this information from your audience. With their feedback, you can easily create content that appeals to them and meets their needs.

5. Identify Areas for Improvement

Once you’ve analyzed your content and audience, use the data collected to identify areas for improvement.

For instance, are there certain topics that receive more engagement than others? Is there a high bounce rate on certain pages? Are people leaving your site without taking any action?

Once you’ve identified areas for improvement, you can start making the necessary changes, starting with the ones with the biggest impact.

6. Make Changes and Measure Results

Finally, it’s time to make changes and measure the results. Use the insights gained to change the type of content you create and your promotional strategies.

Try publishing different types of content or experimenting with new content formats (e.g., videos vs. infographics). Then, track the impact of these changes using the metrics discussed above.

These steps will help you gradually improve the overall quality of your blog.



Writing, publishing, and promoting a blog requires proper planning, dedication, and consistency. To reach success, you must create engaging content and use SEO techniques like keywords and backlinks to optimize it for search engines.

You must also put in enough effort to promote your content on social media, track its performance, and make changes as necessary. Also, consider using the right website builder for an aesthetically pleasing blog with no technical issues.

It’s time to start building your blog with confidence! Get the best website builder today and join the blogging revolution!


Next Steps: What Now?


Further Reading – Useful Resources

  1. Should I Use WordPress Another Popular Blogging Platform?
  2. Ten tips to make your WordPress eCommerce business a success
  3. 7 Powerful and Practical Tips to Balloon Your Blog’s Readership
  4. How To Write A Compelling LinkedIn Headline With ChatGPT
  5. Four Ways to Find More Focus in Your Writing
  6. What Is an Ideal Blog Post Length?

Frequently Asked Questions

How do I structure my blog outline?

Start with an introduction that quickly summarizes what your post will be about. Divide each section into subheadings that logically flow to support the main topic of your post. Outline the main points in each subheading, plus evidence or examples. End with a conclusion that recaps the main points.

What are the 4 main parts of a blog?

The four main parts of a blog are the introduction, body, conclusion, and call-to-action (CTA). The introduction gives an overview of what the post is about. The body (3-5 paragraphs) fleshes out the main points of the post. The conclusion summarizes the post’s main points, while the CTA tells readers what to do next after reading.

Where can I find new blog topics?

One way to find new blog topics is to look at popular search engines and see what people are searching for. You can also check on social media and industry news sources to see what’s trending and what people are talking about in your niche. And finally, you can ask your readers what they’d like to read about.

What are the benefits of long-tail keywords?

Long-tail keywords are simply longer versions of popular keywords that people use when searching for information online, e.g., “women’s running shoes” instead of just “shoes.” Long-tail keywords tend to be less competitive and can be easier to rank for in search engines. They  usually attract higher-quality traffic than short-tail keywords.

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