What Is WooCommerce and How Can It Help Your Online Business?

What Is WooCommerce, and How Can It Benefit Online Business?


WooCommerce is a popular e-commerce plugin for WordPress websites. It lets you turn your website into an online store so you can sell products and services straight to customers. With WooCommerce, you can control your store’s stock, take payments, handle shipping, and customize your store’s appearance and functionality.

When starting up, online retailers must decide whether to use a hosted platform like Shopify or a self-hosted application like WooCommerce to set up their store. They must also determine whether to choose a simple solution or one that can grow with their business.

This post provides a comprehensive guide on what WooCommerce is and how you can use it to set up and manage a successful online store. If you want to start building your online store, you can get hosting from the Best WooCommerce Hosting providers and get started right away!

Key Highlights

  • WooCommerce is a user-friendly eCommerce platform that’s favorable for beginners— you don’t need any coding knowledge to use it
  • It’s a free plugin specifically designed for WordPress websites—you have to install WordPress first before using it
  • The WooCommerce platform offers features like shopping carts, product pages, shipping options, and payment gateways for online stores
  • The platform supports plugins and extensions like product bundles, bookings, subscriptions, memberships, product reviews, and recommendations
  • WooCommerce is highly customizable, scalable, cost-effective, and integrates seamlessly with other platforms

What Is WooCommerce?

WooCommerce is a free and open-source e-commerce plugin designed for small businesses that want to create an online sales platform for their products.

The plugin was created in 2011 by WooThemes and was designed specifically for WordPress.

In 2015, Automattic, the corporation behind WordPress.com, acquired WooThemes and became the legal owner of WooCommerce.

This eCommerce plugin has since grown in popularity and is now one of the primary tools for online businesses. Currently, WooCommerce powers more than 25% of the top 1 million online stores worldwide.

WooCommerce has become increasingly popular since it provides users with an extensive range of eCommerce features, including:

  • Shopping carts
  • Product pages
  • Shipping options
  • Payment gateways

These tools help entrepreneurs sell with ease while providing their customers with an optimized online shopping experience.

Features of WooCommerce

WooCommerce features

WooCommerce is a feature-rich plugin that offers online businesses various tools and features to help them optimize their online stores. Let’s explore some key features that make WooCommerce a preferred choice among online retailers:

  1. Easy to Use

One of the standout features of WooCommerce is its user-friendly interface. The platform has a simple and intuitive design that makes it easy for anyone to set up an online store. You don’t need special technical skills to navigate or manage the platform.

Its setup wizard makes it easy to create your online store and add products with a few clicks. And you can easily customize your website based on your preferences.

  1. Customizable

WooCommerce is highly customizable. It provides online businesses with a range of themes and plugins they can use to enhance their website’s functionality.

The platform’s features are flexible, allowing you to tailor them to fit your unique business needs. For instance, you can customize the product pages, checkout pages, and even emails to match your brand’s design and personality. If you need specific functionality for your store, chances are there’s a plugin for it on WooCommerce.

  1. Product Management

WooCommerce also has robust product management tools allowing online retailers to manage their product inventory easily. You can create and manage your product pages, categories, tags, and attributes all from a centralized dashboard, which saves time and enhances productivity.

You can also organize your inventory and make it easy for your customers to find what they want.

  1. Payment Gateways

WooCommerce supports multiple payment gateways, making it easy for you to accept payments from customers across the globe.

The platform supports popular payment gateways like PayPal, Stripe, and credit card payments. This flexibility allows businesses to cater to their customers’ preferred payment methods. You can also set up automatic tax calculations and shipping rates to eliminate the hassle of calculating these variables manually.

  1. Shipping Options

Shipping can be a logistical nightmare for some businesses. However, with WooCommerce, providing shipping options for customers is made easy.

The platform supports a range of shipping options, including flat rates, free shipping, and real-time shipping rates provided by carriers like the United Parcel Service (UPS) and the United States Postal Service (USPS).

You can also set up your shipping zones to manage shipping rates for different regions. This flexibility allows businesses to provide their customers with accurate and cost-effective shipping quotes.

  1. Marketing Tools

WooCommerce provides businesses with a range of marketing tools to help promote their products and increase sales.

These tools include discounts, coupons, and email marketing integrations, which make it easy to incentivize customers. You can also use social media integrations to expand your reach and promote your products on different social platforms.

Additionally, WooCommerce has a built-in product review system that allows customers to rate and review products, which can help to build trust and foster customer loyalty.

  1. Analytics and Reporting

To make informed business decisions, it’s important to track important business analytics accurately.

WooCommerce provides various analytics and reporting tools to help businesses track sales, monitor inventory, and understand customer behavior.

With its built-in reporting system, businesses can access detailed reports on their sales, orders, customers, and product performance. Additionally, you can integrate Google Analytics to dive deeper into your online store’s performance.

Benefits of Using WooCommerce

Benefits of using WooCommerce

If you plan to start an online business or upgrade your existing online store, you might want to consider WooCommerce. There are several benefits you’ll reap from building your online business using WooCommerce; that’s why it’s the go-to platform for both small and large online businesses.

  1. Cost-Effective

WooCommerce is one of the most cost-effective e-commerce platforms available today. It’s free to download and use, with no monthly subscription fees.

The only cost you incur is that of Web Hosting and maintaining your website, which is relatively low. WooCommerce also offers affordable themes and plugins that allow you to enhance your online store for a fraction of the cost compared to other eCommerce platforms.

As a result, you save on the high costs of creating your e-commerce store on other platforms like Shopify or BigCommerce.

  1. Customizable

One of the most significant benefits of using WooCommerce is the customization it offers.

WooCommerce is an open-source platform, so developers continuously develop new plugins for it. These plugins add customized functionality to your online store, making it stand out.

You can always add new features, update existing ones, and maintain your website’s uniqueness. With WooCommerce, you have complete control over your online store’s design and functionality.

  1. User-Friendly

WooCommerce is user-friendly and straightforward to use, especially for those who are familiar with WordPress.

It’s relatively easy to set up and manage, even if you have no experience with eCommerce. WooCommerce has a straightforward installation and setup process and comes with intuitive features. It also provides customized and responsive templates which fit the needs of your online store. The content management system is self-explanatory and easy to navigate.

  1. Scalable

As your business grows, your online store should grow with it. WooCommerce is highly scalable, making it easy to manage your store’s growth.

The platform can handle a high volume of products, customers, and transactions without hampering your site’s performance. You can add new products, expand your product line, and set up a multi-vendor marketplace without worrying about limitations.

WooCommerce comes with plugins and tools that make scaling up a breeze.

  1. Integrations

WooCommerce integrates seamlessly with other platforms like social media, accounting software, shipping labels, and even Amazon.

You can easily connect your store to various analytics tools, email marketing software, and other popular services. These integrations make it easier to automate the workflow, simplifying the management of your online store.

How to Begin Using WooCommerce

Final: What is WooCommerce

Getting started with WooCommerce is relatively easy compared to other eCommerce platforms. Here are the basic steps to follow when setting up your e-commerce store using WooCommerce:

  1. Install and Setup WordPress

The first step to using WooCommerce is to have a WordPress website. WooCommerce is a plugin for WordPress, so you’ll need a WordPress website to use it.

If you already have a WordPress site, great! You can skip this step. If you don’t, head over to the WordPress website and follow the installation instructions.

Once your WordPress site is up and running, you’re ready to install WooCommerce.

  1. Install and Activate WooCommerce

WooCommerce is a free plugin for WordPress, and it’s very easy to install and activate.

Once you’re logged in to your WordPress dashboard, go to the “Plugins” section and click “Add New.” Search for “WooCommerce.”

Once you find the plugin, click “Install, ” then “Activate, ” and follow the setup wizard. The wizard will guide you through setting up your store location, currency, payment methods, and shipping rates.

  1. Configure Your Settings

After installing WooCommerce, you’ll need to configure some settings to customize your store.

In the WooCommerce tab of your WordPress dashboard, go to “Settings.” Here you can customize your store’s appearance, payment and shipping options, taxes, and any additional features you’d like to add.

It’s important to configure these settings correctly before adding products so your store operates smoothly from the start.

  1. Add Your Products

WooCommerce allows you to add products to your online store easily.

From the WordPress dashboard, go to “Products,” then select “Add New.” Fill in the necessary fields, including product name, description, price, and images.

Once you’ve added your first product, you can continue to add as many as you like. You can also categorize your products and add tags to help with searchability.

  1. Customize Your Store

WooCommerce provides several customization options to make your store stand out.

You can choose from a variety of themes and designs to match your branding. You can also use custom design elements, like logos and colors, to ensure your store represents your brand identity.

Additionally, there are plugins available to add functionality to your store, such as integration with popular payment gateways, social media sharing, and more.

  1. Test Your Store

Before you go live, you should test your store to ensure it’s functional and user-friendly. Testing will also help you catch any issues and fix them before your store is open for business.

Make a test purchase to ensure your payment and shipping options function correctly. Check that your products are displayed correctly and that your store looks good on desktop and mobile devices.

It’s also a good idea to do user testing to see if your navigation, product descriptions, and checkout process are intuitive.

WooCommerce Add-Ons and Extensions

WooCommerce website

One of the many reasons WooCommerce stands out is its extensive library of add-ons and extensions. These tools can help expand your store’s functionality, improve customer experience, and boost sales.

Here are some of the most useful WooCommerce add-ons and extensions to take your online store to the next level.

Payment Gateways

Payment gateways are an essential feature for any online store. WooCommerce offers many payment gateway options, including PayPal, Stripe, and credit cards.

Integrating a payment gateway enables secure and swift transactions, reduces shopping cart abandonment, and increases customer trust.

With WooCommerce, you can easily configure the payment gateway of your choice and make the checkout process a breeze.

Shipping Methods

WooCommerce provides a variety of shipping methods from popular carriers like UPS, USPS, FedEx, and DHL.

With these extensions, you can configure shipping rates per item, weight, and destination and even offer free shipping to encourage more purchases.

Additionally, you can enable real-time shipping rate calculations and tracking information to give your customers peace of mind and increase customer satisfaction.

Product Add-Ons

Customization options can help differentiate your store from your competitors. WooCommerce’s product add-ons extension allows you to offer custom fields and options for items in your store.

With this extension, you can offer engraving, gift wrapping, different color options, and more.

This way, customers can personalize their purchases and feel more invested in the product, increasing satisfaction and loyalty.

Product Bundles

Offering bundled products is an excellent strategy for promoting more sales and improving the customer experience.

WooCommerce’s product bundle extension allows you to group different products together and offer them at a discounted price.

This can encourage customers to purchase multiple items from your store, increase the average order value, and promote cross-selling.


If you’re offering time-based services, equipment rentals, or appointment scheduling, WooCommerce’s booking extension can be a game-changer.

With this extension, you can offer bookable products, set availability calendars, and even accept partial or full payments upfront.

This extension is particularly useful for hotels, spas, restaurants, and rental companies, which offer services requiring reservations.


WooCommerce’s Subscriptions add-on allows you to offer subscription-based products or services to your customers.

It’s the perfect add-on for online courses, magazines, or any other product or service that needs periodic payment. The customer will subscribe to your product/service, and the subscription payment will be automatically charged to their credit card on file.

With this add-on, you can rest assured that you’re always getting paid on time.


The Memberships add-on allows you to create a membership site with different access levels and subscription options.

You can restrict content to certain membership levels or make the content available to all members. With Memberships, you have complete control over the content your members can access and the price they pay.

Dynamic Pricing

With Dynamic Pricing, you can offer discounts or special prices based on different criteria, such as quantity or product categories.

This add-on is perfect for promoting specific products or moving inventory quickly. You can even create different pricing rules for wholesale customers or loyal customers.

Dynamic Pricing gives you the flexibility to tailor your pricing structure to your business needs. For instance, if you sell clothing, you can create a pricing rule that offers 10% off for customers who purchase five or more items.

Product Reviews

Product reviews are important to any eCommerce site. They help build trust, offer social proof, and provide valuable product feedback.

With the Product Reviews add-on, your customers can leave product ratings and reviews, helping potential customers make informed buying decisions.

Product Recommendations

The Product Recommendations add-on allows you to show related products or cross-sell items to customers based on their purchase history or browsing behavior.

By recommending products, you can increase the value of each order and boost your sales. Plus, customers will appreciate the personalized recommendations and the convenience of finding related products in one place.

For instance, if a customer purchases a coffee machine from your store, the Product Recommendations extension can show them relevant products, such as coffee beans or branded coffee mugs.

Tips for Success with WooCommerce

WooCommerce success roadmap

As an online retailer, you want to ensure your WooCommerce store runs smoothly and generates as many sales as possible.

Here are some tips to put you on the right path to a profitable online business with WooCommerce.

  1. Choose the Right Hosting Provider

One of the most critical decisions you’ll make as a WooCommerce store owner is selecting the right hosting provider.

A reliable and secure hosting provider is necessary to ensure your online store can handle traffic and that your customers’ data is safe.

Look for a web hosting provider that’s within your budget and offers secure servers, fast loading times, and 24/7 support.

  1. Use a High-Quality Theme

Your online store’s theme plays a crucial role in the success of your business. A high-quality theme can help to enhance the user experience, while a poorly designed theme can drive customers away.

When choosing a theme for your WooCommerce store, always look for one that is responsive, fast-loading, and optimized for SEO.

  1. Install Only Essential Plugins

While the WooCommerce platform offers many useful plugins, installing too many can slow down your website and decrease performance.

Only install essential plugins that serve a specific purpose. For instance, you might need plugins for email marketing, payment processing, or social media integration.

Keep an eye on your website’s speed and performance after installing a new plugin to ensure it’s not affecting your online store’s performance.

  1. Optimize Your Images

Large images can slow down your online store’s loading times, so it’s essential to optimize your images for the web.

Use free online tools like TinyJPG or Compress JPEG to decrease the size of your images without sacrificing quality.

Another trick is to use lazy loading, a technique that only loads images as the user scrolls down the page.

  1. Implement SEO Best Practices

Search engine optimization is essential for driving organic traffic to your WooCommerce store. Always ensure your product pages and category pages are optimized for relevant keywords.

You can also create a blog section to publish useful content related to your products and optimize your blog posts for SEO.

  1. Utilize Analytics

Analytics is a powerful tool for understanding how your online store is performing and where you can make improvements.

Set up analytics tools like Google Analytics to provide valuable insights into your website’s traffic and user behavior.

You can use this data to make data-driven decisions about your store, such as which products to promote or which pages to optimize.

  1. Provide Excellent Customer Service

Finally, it’s essential to provide excellent customer service to keep your customers coming back.

Ensure your FAQs section is comprehensive and you have clear contact information and return policies on your website. You should also consider installing live chat software to provide immediate customer support.


If you are looking for a reliable and easy-to-use e-commerce platform, WooCommerce is the way to go. It provides a user-friendly interface that makes it easy to set up your online stores, even if you’re a beginner. Moreover, the plugin offers a range of functionalities for managing orders, payments, taxes, and shipping.

Regardless of the kind of products you want to sell, you can never go wrong with WooCommerce!

As an online retailer, always remember to do your research and choose the right theme and plugins and the right WooCommerce hosting provider to succeed in the competitive eCommerce space.

Next Steps: What Now?

Now that you know how to set up an eCommerce store using WooCommerce, here are some practical steps to take from this guide:

Further Reading – Useful Resources

Here are more useful resources to help you learn more about eCommerce and WooCommerce:

Frequently Asked Questions

What kind of products can I sell using WooCommerce?

WooCommerce is designed to accommodate all kinds of products. Whether you’re selling physical, digital, or virtual products, WooCommerce can help you set up your online store. You can sell physical products like clothing, electronics, and furniture, digital products like e-books, music, and videos, and virtual products like subscriptions, memberships, and appointments.

Is WooCommerce free to use?

Yes, WooCommerce is a free plugin. However, you may have to pay for additional features like payment gateways, shipping options, and premium themes. WooCommerce is an open-source platform, meaning that developers from all around the world contribute to its development. Therefore, you can expect regular updates and improvements for free.

Do I need to have a WordPress website to use WooCommerce?

Yes, WooCommerce is a WordPress plugin, meaning you need a WordPress website to use it. If you don’t have a website, you can create one using WordPress, which is one of the most popular content management systems on the internet. Simply register a domain name, find a WordPress hosting provider, and start bullying your website.

Can I use WooCommerce with any WordPress theme?

Yes, WooCommerce is compatible with most WordPress themes, whether free or premium. However, you need to ensure the theme you choose is optimized for e-commerce. An e-commerce-optimized theme should have features like a shopping cart, product pages, checkout pages, and payment gateways.

Is WooCommerce easy to use for beginners?

Yes, WooCommerce is beginner-friendly. It comes with a setup wizard that guides you through the installation process. Once you have installed WooCommerce, you can easily set up your online store, add products, manage orders, and customize your store without any coding knowledge.

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