WP Engine Acquires Frost, Makes It Open-Source And Free For All

WP Engine Acquires Frost, Makes It Open-Source And Free For All

WP Engine has announced that it has purchased Brian Gardner’s premium WordPress theme Frost, making it open-source and free to all users worldwide.

Frost banner

According to the new article by WP tavern, Gardner unveiled Frost as the main product of its new startup business early this year. Gardner spent most of his career working on the StudioPress theme framework.

took over StudioPress in 2018, precisely as it is currently with Frost.

While Gardener left StudioPress the following year to focus on Frost for the next two years, he returned to

in September of that year to become the company’s CEO.


Brian Gardner, who serves the role of Principal Developer Advocate at

, had the following to say:

When I came to WP Engine at the end of September, it was clear to me [WP Engine] recognized the value of building relationships with designers, developers, and creators – within our Atlas line of products as well as with WordPress. When I got on board, there was an interest in Frost, but it wasn’t until my vision for our team became clear that acquisition came into play. I recommended bringing Frost into the company and hiring Nick Diego.

The themes’ block patterns, which allow users to get a website up and running quickly, are one of the features that make developing a website easy in Frost.

While Frost’s Block Pattern Explorer plugin was initially part of his library plugin, Gardner and Diego decided to make it public, hoping that his modifications would eventually find their way into the WordPress core.

According to a new blog post by Gardener, Frost is getting the open-source treatment and will soon be available as a freely downloadable entire site editing theme. Now, owners of WordPress sites can get the Frost theme try out the block editor’s features for themselves.

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