Cloudflare Launches Domain Name Registration Service with Guaranteed Wholesale Pricing on TLDs

Cloudflare Launches Domain Name Registration Service with Guaranteed Wholesale Pricing on TLDs

Commodity Approach to DNS Servers & Ultra High End Security Options for Domain Names

Cloudflare announced this week that the company will begin operating services as a domain name registrar in late 2018 with a wholesale price guarantee to customers to take no commission on sales. In a radical press release, Matthew Prince stated that the current domain name registration system is "crazy... messed up" and "as nutty to us as certificate authorities charging to run a bit of math." Prince writes that Cloudflare views the current domain name registry system as a broken market, mostly dominated by middle-ware companies with up-sell offers that are adding little value to the supply chain. Worse, domain name registrars make businesses reliant on the host company's security policies, creating a potential link in the web hosting chain that hackers can exploit for access or control to websites. Prince revealed that Cloudflare almost lost control of their own domain names to hackers through a registrar company, where the new service includes "ultra high end" security that can be as advanced as having multiple people required to verify DNS changes for a domain for the configuration to be saved. Cloudflare now has security features for domain name registration & DNS servers that are beyond what any other company on the market offers, although the new service is still invite-only. Combined with Cloudflare's CDN, Edge server, & anti-DDoS security products, as well as weakness in competitors in the sector, the new Cloudflare domain registration platform looks poised to become very successful, with Namecheap, GoDaddy, Enom, etc. potentially losing profit & customers to the venture-funded ($182 million USD) start-up platform.

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