As of January 2016, GoDaddy has more than 62 million domain names under management, making it the world's largest ICANN-accredited registrar. It serves more than 14 million customers and employs around 5,000 people. GoDaddy has to cater to so many different needs that they have a huge variety of options immediately at hand, which could lead to confusion. However, they’ve figured out how to organize their offerings expertly, resulting in an easy-to-use interface. Every part of the website – the control panel, support area, and even the site builder – has clear directions and is organized in a way that simply makes sense. We spoke with Jeff King, SVP & GM of hosting and security at GoDaddy, who helped create the consumable, product driven system they use today.