HostAdvice Speaks to Brian Farrell of Hawk Host

Hawk Host has been on the market for 17 years now, and their exciting story will surely help you learn more about the hosting industry.

We hope that you would enjoy this interview as much as we did.

Cover image of the interview with Hawk Host

What is the story behind Hawk Host?

Brian: Hawk Host initially started as a hobby back in 2004 as our co-founders were hosting their own personal gaming sites and small sites for family & friends. It didn’t take long to realize there was a demand for this kind of hosting and then in 2007 we officially incorporated Hawk Host. Our co-founders, Tony Baird and Cody Robertson are still leading the company today and have guided us through our growth over these past 15+ years.

As we previously mentioned, Hawk Host has been on the market for 17 years now. How the hosting industry has changed over the years?

Brian: The level of competition has drastically increased over the years and with it the level of services you need to offer to stay competitive. It used to be enough to provide a customer a few GB of disk space, some bandwidth, and a control panel to set up their site. If you replied to their help requests within a day that was considered an acceptable response time and you wouldn’t get blown up on Twitter for not helping sooner. As the hosting industry has evolved so too have the features and services that come with shared hosting along with customer’s expectations not only for support but uptime and performance. It’s forced all hosts to provide a much more mature product than we had even just 5 years ago. There has also been the global transition from a traditional bare-metal hosting environment to everyone having some sort of cloud infrastructure or service.

What are the main products and services of Hawk Host?

Brian: Our most popular service continues to be our shared web hosting. Over the past few years, we’ve introduced cloud computes (which have replaced our VPS products) throughout our global locations and those compute have quickly become an extremely popular service.

Where do you find your clients? What are the main markets where Hawk Host operates?

Brian: We do use traditional online advertising/marketing, but a good portion of our clients are from referrals and word of mouth. We’ve built up a very loyal and established client base over the years which has helped create organic growth for us. There are clients I’m still working with today that I was helping 10+ years ago when the company was a fraction of the size it is now. We currently operate data centers in 7 cities worldwide, those being in the United States (New York City, Dallas, Los Angeles), Canada (Toronto), Netherlands (Amsterdam), Singapore, and Hong Kong.

Are you planning to expand on other markets in the near future? If yes, what are your plans? What markets seem fit for the services of Hawk Host?

Brian: At this time we have no immediate plans to expand into new data centers/regions. We believe our existing locations cover all major regions where our clients are (North America, Europe, APAC), though we certainly are not against the idea of opening new locations when the time is right!

Hawks are powerful, precise, and represent strength and stamina. What are the core values that represent Hawk Host?

Brian: That might be the most complimentary sentence our mascot has ever received! Our company motto started as sort of a joke (we needed a quick tagline to fill out social profiles) but over the years it’s helped become a simple identity: “Awesome web hosting ;)” — everything we do is geared around providing the best hosting we can. I know that sounds obvious but it’s how we operate and make our decisions, the goal really is to provide awesome web hosting. We reinvest in technology and infrastructure constantly, we make sure to keep our product competitive so our clients can succeed with their own sites, and we honestly do want to take care of people who choose to host with us. Hawk Host is a genuine passion for our entire team.

We asked at the beginning how the hosting industry has changed over the years. What about the future. What will be the new technology, the next level of products that every hosting provider will need to have in near future?

Brian: It’s a cliche answer but it’s true, everything and everyone is moving to the cloud, we included. Creating redundant and scalable environments makes it easier for us to grow and for our clients to grow with us. A byproduct of that transition is you’re reducing downtime, you’re making your data more secure, and reducing costs which means clients don’t see a spike in their hosting bills long term. To continue to compete in the shared hosting space you need to make sure your core business is as strong as the massive hosting providers who can outspend and out the market you at every turn. There will always be new software and new services to offer but without the infrastructure to support it, you’re nowhere.

What are the plans of Hawk Host in terms of introducing new products in the near future?

Brian: We’ll continue our focus on shared hosting and cloud computes while adding complementary services and addons to those products. We’ve internally been testing some new software features for our hosting we think will benefit clients and are excited to hopefully roll that out over the next year.

What about growth in the long run. Where do you see Hawk Host in the next 10 years?

Brian: If you asked me this 10 years ago there’s zero chance I’d have guessed we’d be where we are now, so I’d be naive to try and predict the next 10 years. Wherever we end up along the way I know as long as we continue to run the company with the same values and dedication we have since our founding we’ll be going in the right direction.

Finally, is there anything else you would like to add about your services and products that would be of keen interest to the hosting community?

Brian: Nothing other than we’d love to see you as a customer!


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