The Top Three Hosting Services for Real Estate Agents & Brokers
Real estate is just one of the many industries that have been drastically changed by the internet. Back in the day, as you were driving by and saw a house you liked, most likely you would stop and get a flyer from the sign stuck in the ground outside.
If you were interested, the next step would be to contact the realtor to set up a viewing. While the entire process has not entirely changed, the internet has entered into the process and made life just a little bit easier.
Now, you can view thousands of houses in just one day without leaving the comfort of your home. Of course, nothing can replace the actual physical viewing of the apartment, but the internet has made the process much more manageable.
It doesn’t matter if you are moving across the country or just down the street, hop on the internet and you can ensure you see only properties that you think you will like.
As the real estate industry becomes more and more digitized, property owners, developers, and agents are starting to take advantage of websites to showcase their properties. Having a site — and a reliable host — should be an essential part of your business. We have laid out our favorite hosts that can help you create a stellar website so you can concentrate on renting/selling your properties!
Important Features for Real Estate Web Hosting
Most likely, you will be putting tons of images up of your properties. If you are a popular agent or large agency that has hundreds and thousands of pictures, storage is something that gets eaten up quickly.
An image-heavy site paired with insufficient hosting will cause your site to load extremely slow.
Studies have shown that people will not wait for a slow page to load fully. A site that takes more than two seconds to load have much higher bounce rates, which means you are potentially losing customers and commission!
To put it in perspective, a page with 2,000 characters will take up about 2 Kb of storage. On the other hand, a small 100px by 200px will suck up 124 Kb of space.
Large, high-quality images will take up even more space. Before signing with a host, make sure to consider how many pictures and videos you will have roughly on your site at any given time to make sure you are not chasing away potential customers.
Most hosting providers will offer you an uptime guarantee of at least 99.9%, but you should try and get one that provides a guarantee of 99.94% or higher. The higher the uptime percentage, the less time your website will be down per month.
To translate the uptime percentages to minutes per month, if your host guarantees an uptime of 99.9%, you can expect about 45 minutes of downtime per month. However, if you choose a host that offers 99.99% uptime, then your downtime will plummet down to just 4 minutes per month.
Now, many hosts will offer high availability server clustering, security management, and DDoS protection, and controlled backups which means you should be experiencing minimal downtime. The more time your site is down, the fewer people can view your properties!
For those who hope to add more pictures, videos, or any other media and see more traffic to their site should consider a host that can scale up with you as you need it. Selecting a host that can provide cloud services is a great solution.
If you are worried that you don’t have the necessary skills to make a beautiful website that accurately showcases your property, website builders are the answer!
Website builders can save you tons of effort and can help you create a beautiful, stunning website without you having to know a single line of code. Nowadays, many web hosts will have tons of templates for you to choose from so you can find one that can accommodate your unique needs.
Responsive Customer Service
A website host that is responsive and can quickly assist you with any issues that come up is a must. You want a host that is available 24/7 via phone, email, and chat. If your site ever does go down, you don’t want to have to go around chasing your provider around, hoping to get the issue resolved.
Now that you understand what the basic features of what you should look for in a host, here are some additional features to consider in your search.
Email hosting is a service that many website hosts provide. When you own a domain and want an email service through that domain, you have to sign up for an email hosting service. If you combine this service with your website host, make sure that you choose a host who does not experience a lot of downtime. If your email is continually down, your clients have a harder time finding you!
Advertising Credits. Many hosts will offer you free advertising credits with popular search engines like Google or Bing. While this is not a necessity, it is a bonus to help put your real estate business out there!
In 2016, studies showed that 44% of people looked for properties online first. That number is growing every single year. For anyone in the real estate industry, they should add a website to their business needs. Every good site needs a good host to go with it. Choose a host that is reliable that can handle your unique needs is vital to the success of your online presence. Depending on your budget, you should consider a cloud, VPS, or dedicated hosting plan to host your site.
The Top Three Web Hosting Services For Real Estate
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