When you first purchase website hosting, you might realize that your hosting provider also included email addresses as part of the deal. At first, you might be excited! After all, you now can have a customized email address that looks professional and trustworthy. For some people, having a connected web and email host is okay, but for others, it might cause huge problems.
While web hosting and email hosting might seem similar, these two hosting services are unique and serve different functions. Both are often necessary for successfully conducting your business online and interacting with your customers. But what is the difference between email hosting and web hosting, and what do you need?
What Is Email Hosting
Email hosting is a service that acts as the server to store your emails. The email host handles all your incoming and outcoming email services. There are some free versions available, but many businesses opt for a paid version that gives them an upgrade in quality as well as spam protection. An email host will often include a complimentary domain name and free email accounts. The most reliable and secure hosts will also have email-friendly features like IMAP/POP3 support, integration with Google apps, spam filtering, and be scalable.
What Is Website Hosting?
Web hosting is the service that allows you to post your website online so others can visit it. Sites must be hosted or stored, on a server, and once someone requests your information, the Internet connects the server to the requester through the browser.
A web host is the first thing you must have to publish a site online. Therefore, you should conduct thorough research to make sure you are finding a reputable host who can keep your website safe from hackers or malware. Many of the top web hosts will provide their users will free email accounts, domain name registration, and support to help them run their website. Your host should also have a high uptime guarantee, fast page loading speeds, and provide you with enough server space for your website.
Why You Need Both A Web Host And An Email Host
Now, you will find that more companies offer web and email as a packaged deal. Many times, email hosting is even added on for free to a web hosting package. However, here are a few reasons why you should keep your email and website hosting separately.
- Poor email support - When you opt for a bundled email and web hosting package, the email hosting support is often nonexistence. The email service is often thrown in for free because it is cheap.
- Email takes up server space - Every email that you send and receive, as well as every attachment, takes up server space that your website could be using. If you have a resource-heavy website, the last thing you want is to be slowed down due to your emails taking up too much space.
- Web hosts aren’t always reliable - Since web hosting is generally not 100% secure, and if your email and website are hosted through the same plan, when one goes down, they both go down. Depending on your hosting plan, you might have an uptime guarantee of 99.9%, which means that monthly, you will experience 43 minutes of downtime on average. Sometimes it might be more, and sometimes it might be less. Having lost access to email isn’t just an inconvenience; it could also mean angry customers or even a loss of business.
- You get locked into a web host because of email - You might not want to use the same web host for years. Maybe you find a better deal, or you needs change as your website grows. Migrating a website is relatively simple, but migrating email can sometimes be challenging and time-consuming. By not tying your email and web hosts together, you are able to switch web hosts without it interfering with your email.
Therefore, you should separate your web and email hosts to reduce the amount of email deliverability problems you have. One solution that you might want to consider is G Suite’s Apps for Work products that give you the option to brand your email address, so it looks more professional. Google even helps to migrate your existing emails from other email clients onto their platform. This service is extremely reliable, has a proactive spam detector, and is a strong option for hosting your email.
Another solid option for email hosting is Office 365, which stores all your emails in the cloud. You can also customize your email address to mirror your company’s brand. Office 365 works hard to keep your emails safe and has active spam protectors and extensive security measures to prevent hackers from infiltrating your account.
Professional email hosting and a separate web hosting might be right for your business. However, if you have a secure VPS or dedicated server, then you most likely won’t need a separate email host because you are already on a secure server. But, if you are on a shared server, you will want to keep your email safe from bad actors and keep it up and running as much as possible. Choose an email that is reliable and can ensure that your emails get delivered safely.