Why you should be really worried about Google entering the domain business

By , June 24, 2014

Google is intent on making itself even more attractive and indispensable than it already is. That sentence alone seems a sweeping, wild statement, considering how much reach Google has in terms of business saturation, but Google uses its powers, money and influence to take apart any competitors that may stand in its way..  Google will be nice to you, don't worry godaddy and friends...

As an example, Google Maps inflicted serious damage to Mapquest not that long ago, and Google AdWords has given the Yellowpages industry a serious cause for leaving their keys on the table…

What is in it for Google, or is Google too afraid that advertisers will try facebook?

Google is out to hold your domain by the use of Adwords, namely its online advertising platform that is used to boost website traffic and sales.  It is now Google’s main source of revenue.

They are, however, unlikely to give new domain owners coupons for the likes of Facebook, Yahoo or Bing in addition to Google AdWords, because their aim is to prevent alternative advertising solutions.  This is where domain registrars come into play, as Facebook, Yahoo and Bing coupons are offered as an incentive to lure in customers.

 A relevant source within Google confirmed us that there is a double digit (10-99%) contribution from domain registrators and similar partners to new AdWords acquisition. They don’t want this potential chunk of advertisers going to facebook.

In addition, Google boasts the largest ad network – AdSense.  This provides a free flexible way to earn money from your websites, mobile sites and site search results, with relevant advertising. Today, they ban millions of sites from their network, tomorrow they can add to the list (having gained information on domain holders) other “related” domains not violating their policy at all.

How will Google push a side competition

Since a domain is a commodity, the player to hold market share is the player that has the lowest cost to advertise where users are searching for a domain… guess where that is…

Yep you guessed it… Google’s search engine. This search engine has global dominance over users who are searching for a domain name.  Google are straight on the scene to take the first ad placements which are, of course, free for the company, but not for the likes of big domain players such as Godaddy and others.

At present, they may refer them to Wix or SquareSpace, but this will not last. Eventually they will decide that their own solutions (Google sites, Google Plus pages) are a far better and a much more lucrative alternative.  This would spell catastrophe for website builders.

Why would google want us to buy a domain from them? Like all domain registrars, they want us to host our site with them. And why would they want that? It’s a simple case that a user can use FireFox or Safari, a user can search via Bing, but when that user arrives at a site hosted by google…. There is nowhere else to hide.

Stop google from taking every bit of privacy in our life, and crashing the domain/hosting industry! Share this post now.

  • Chris Weaver

    So excited that Google is setting this up. I am so sick of the other registrar’s tricks. The only crappy part is transfering 100 domains away from like 5 registrars.

  • http://rationaldreaming.com/ Mike

    Perhaps if major domain registrars weren’t so aggressive at up-selling and charging as much as $8 just to keep your name off the public domain record, I might have a little more sympathy for your position.

    As it is, most domain registrars already have their own hosting services with building tools, so no change there. Also, many non-Google sites already use Google Analytics to track site traffic and usage, so by your argument, there is already no place to hide.

    Google should always be watched closely to ensure it does not abuse its monopolistic position (and the US government is nowhere near vigilant enough in general), but as long as Google doesn’t add any strings to their new domain service, then there is very little to worry about (unless you’re GoDaddy).

    • Luka Malding

      Did you enjoy it when Google forced G+ to YT?
      Did you enjoy it when all your contact list was pubic when google bazz was launched?
      Did you hear about blogger since google bought them? or a dozen of other start ups that closed because google just wanted to prevent technology from leaking out to competitors?
      Do you think it is reasonable that Google offered to pay Whatsapp just so they will know in advance if fb offers to buy them… who behaves like that beside the mafia.

      I had a site that was banned from adsense from no reason, so I am very touchy in this subject. There is no one to turn to, no one to talk with, no reason they really give. My revenues are down 85%! no competition.
      Guys, Google is becoming a monster and we all are too happy they reduce cost on privacy for domains, but we will pay and pay big time

  • Luka Malding

    I totally agree. People here don’t understand what it means that Google controls the domain as well. Do you think Google wants to do only good? They want you to spend as much as you can in AdWords, they don’t care about privacy and see how funny it is, the only company that will now know who holds the domain is… Google. They are blocking facebook as it is said here, and this is the main reason for it all. Also, if you tried alternatives to adwords/adsense and failed, you’ll understand why it is such a problem to have them as a monopoly. Why can’t mapquest compete with google maps, why do they try to kill yp and shoping.com ? they are killing industries, very simple, no hard fealings

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  • http://www.WeboLobby.com/ Aniruddh D

    My only worry is support support and support. I like Google but evertime for solutions i need to google it. Even my gmail account (which i got it via invite in early days)and i lost access, after that tons of email and request to them but end of the day i lost it. My experience says in any product or situation you always get best support with small businesses compare to giant corporations that’s why i prefer small businesses when customer support is crucial. And when small businesses becomes big then that flavor vanished too in some of my experience.

  • http://www.cognation.net/ deancollins

    It missed the basic point of why registering a domain with Google is a bad thing in the first place.

    Depending on how Google handle dynamic IP addresses i’ll be happy to move all of my http://www.LiveFanChat.com sites from No-ip.com over to them as paying more for registration there + paying additional fee for subdomains.